{"id":9929,"date":"2021-09-22T09:57:37","date_gmt":"2021-09-22T09:57:37","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=9929"},"modified":"2024-08-01T07:07:28","modified_gmt":"2024-08-01T07:07:28","slug":"nps-statistics","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/","title":{"rendered":"13+ Net Promoter Score Statistics and Facts That Needed in 2023"},"content":{"rendered":"\n<p>Whenever a person has to make an important decision, that person consults with their family members and friends. People also search or do surveys for the feedback of other people if they are making decisions on buying a house or car, searching for a job, booking hotels, etc. If you are running a company then it is important to know the experience of customers with your company or brand. In today\u2019s time, companies are concentrating more on customer feedback than products.<\/p>\n\n\n\n<p>To know the customer\u2019s experience and their feedback, companies need to communicate with them. For this, the best method is to do surveys and ask the customers about their experience, their needs, and the problems they faced during their market journey. To calculate or evaluate that Net Promoter Score comes as a solution. <strong>Net Promoter Score (NPS)<\/strong> measures the customer\u2019s loyalty towards the brand or company. These <em>NPS Statistics<\/em> show the customer\u2019s loyalty and give an insightful view of how the customer will like the brand for a recommendation.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/#What_is_the_Net_Promoter_Score\" >What is the Net Promoter Score?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/#Best_NPS_statistics_and_trends_you_should_know\" >Best NPS statistics and trends you should know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/#General_NPS_Statistics\" >General NPS Statistics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/#Industry-Specific_NPS_Benchmarks\" >Industry-Specific NPS Benchmarks:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/#NPS_Statistics_by_Score\" >NPS Statistics by Score:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/#NPS_Trends\" >NPS Trends:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/#Additional_NPS_Statistics\" >Additional NPS Statistics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/nps-statistics\/#Bonus_NPS_Statistics\" >Bonus NPS Statistics:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-the-net-promoter-score\"><span class=\"ez-toc-section\" id=\"What_is_the_Net_Promoter_Score\"><\/span>What is the Net Promoter Score?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"380\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/09\/What-is-Net-Promoter-Score.jpg\" alt=\"What-is-Net-Promoter-Score\" class=\"wp-image-9937\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/09\/What-is-Net-Promoter-Score.jpg 600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/09\/What-is-Net-Promoter-Score.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/09\/What-is-Net-Promoter-Score.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/09\/What-is-Net-Promoter-Score.jpg 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>The Net Promoter Score is a method to calculate customer\u2019s experience based on <a href=\"https:\/\/www.nvecta.com\/blog\/customer-satisfaction-survey\/\" target=\"_blank\" rel=\"noopener\">surveys<\/a>. Technically Net Promoter Score is a metric to compute customer loyalty. In 2003, Fred Reichheld introduced it. To understand it simply it is<\/p>\n\n\n\n<p><strong>Net<\/strong> \u2013 the difference between views whether good or bad.<\/p>\n\n\n\n<p><strong>Promoter<\/strong> \u2013 to give a view about something whether good or bad<\/p>\n\n\n\n<p><strong>Score<\/strong> \u2013 the value of something in numbers.<\/p>\n\n\n\n<p>By combining these three words, you will know the NPS (Net Promoter Score) of your company or brand with customers\u2019 views. <strong>NPS<\/strong> will show you whether the customer promotes or refers to your brand to others or not. It shows the customer\u2019s loyalty to how likely they would refer to your brand to get you a <a href=\"https:\/\/www.invitereferrals.com\/blog\/how-to-attract-new-customers\/\" target=\"_blank\" rel=\"noopener\">new customer<\/a>. It measures customer loyalty by identifying them as detractors, passives, and promoters of your brand. Calculating Net Promoter Score is easy, you calculate your customer NPS easily with a simple survey with a simple question: &#8211;<\/p>\n\n\n\n<p>How likely are you to recommend our products or services to people? rate on a scale from 0-10.<\/p>\n\n\n\n<p><strong>Now you have to divide the responses of customers into three segments:-<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"350\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/09\/Now-you-have-to-divide-the-responses-of-customers-into-three-segments.jpg\" alt=\"Now-you-have-to-divide-the-responses-of-customers-into-three-segments\" class=\"wp-image-9935\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/09\/Now-you-have-to-divide-the-responses-of-customers-into-three-segments.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/09\/Now-you-have-to-divide-the-responses-of-customers-into-three-segments.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/09\/Now-you-have-to-divide-the-responses-of-customers-into-three-segments.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/09\/Now-you-have-to-divide-the-responses-of-customers-into-three-segments.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promoters:<\/strong> &#8211; who responded from 9-10 are promoters and loyal customers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Passives:<\/strong> &#8211; who responded 7-8 are passive as they like your brand or company but are not that satisfied to recommend or refer it to others.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detractors:<\/strong> &#8211; who responded between 0-6 are detractors as they were not satisfied with the brand or company.<\/li>\n<\/ul>\n\n\n\n<p>To know the NPS you simply need to subtract the promoters\u2019 percentage from the detractors\u2019 percentage. <a href=\"https:\/\/thecxlead.com\/tools\/net-promoter-score-software\/\" target=\"_blank\" rel=\"noopener\">NPS survey tools<\/a> are a are useful and this is good method for companies to measure their performance.<\/p>\n\n\n\n<p>With time, companies have understood the value of customer experience and started focusing on customer feedback. By doing research with companies on Net Promoter Score or as shown in this <em>NPS Statistics<\/em> they know the importance of NPS.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Click for an elaborative guide to <a href=\"https:\/\/www.nvecta.com\/blog\/elaborative-guide-to-net-promoter-score\/\" target=\"_blank\" rel=\"noopener\">Net Promoter Score Calculation<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-nps-statistics-and-trends-you-should-know\"><span class=\"ez-toc-section\" id=\"Best_NPS_statistics_and_trends_you_should_know\"><\/span>Best NPS statistics and trends you should know <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some interesting about NPS statistics:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"general-nps-statistics\"><span class=\"ez-toc-section\" id=\"General_NPS_Statistics\"><\/span><strong>General NPS Statistics:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The average NPS across all industries is&nbsp;<strong>+44<\/strong>.&nbsp;(&nbsp;SurveyMonkey)<\/li>\n\n\n\n<li>The top 25% of companies have an NPS of&nbsp;<strong>+72 or higher<\/strong>.&nbsp;(SurveyMonkey)<\/li>\n\n\n\n<li>The bottom 25% of companies have an NPS of&nbsp;<strong>0 or lower<\/strong>.&nbsp;(SurveyMonkey)<\/li>\n\n\n\n<li><strong>72% of customers<\/strong>&nbsp;who base their purchasing decisions on recommendations are more likely to buy from a company with a high NPS.&nbsp;(Temkin Group)<\/li>\n\n\n\n<li>A&nbsp;<strong>1-point increase in NPS<\/strong>&nbsp;can lead to a&nbsp;<strong>2% increase in revenue<\/strong>.&nbsp;(&nbsp;Frederick Reichheld)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"industry-specific-nps-benchmarks\"><span class=\"ez-toc-section\" id=\"Industry-Specific_NPS_Benchmarks\"><\/span><strong>Industry-Specific NPS Benchmarks:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li>The&nbsp;<strong>insurance industry<\/strong>&nbsp;has the highest average NPS at&nbsp;<strong>+74<\/strong>.&nbsp;(Retently)<\/li>\n\n\n\n<li>The&nbsp;<strong>financial services industry<\/strong>&nbsp;has the second highest average NPS at&nbsp;<strong>+71<\/strong>.&nbsp;(Retently)<\/li>\n\n\n\n<li>The&nbsp;<strong>technology &amp; services industry<\/strong>&nbsp;has an average NPS of&nbsp;<strong>+64<\/strong>.&nbsp;(&nbsp;Retently)<\/li>\n\n\n\n<li>The&nbsp;<strong>retail industry<\/strong>&nbsp;has an average NPS of&nbsp;<strong>+61<\/strong>.&nbsp;(Retently)<\/li>\n\n\n\n<li>The&nbsp;<strong>ecommerce industry<\/strong>&nbsp;has an average NPS of&nbsp;<strong>+50<\/strong>.&nbsp;(Retently)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nps-statistics-by-score\"><span class=\"ez-toc-section\" id=\"NPS_Statistics_by_Score\"><\/span><strong>NPS Statistics by Score:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"11\">\n<li><strong>Promoters<\/strong>&nbsp;(those who score 9 or 10) make up&nbsp;<strong>60%<\/strong>&nbsp;of customers on average.&nbsp;(Delighted)<\/li>\n\n\n\n<li><strong>Passives<\/strong>&nbsp;(those who score 7 or 8) make up&nbsp;<strong>20%<\/strong>&nbsp;of customers on average.&nbsp;(Delighted)<\/li>\n\n\n\n<li><strong>Detractors<\/strong>&nbsp;(those who score 0 to 6) make up&nbsp;<strong>20%<\/strong>&nbsp;of customers on average.&nbsp;(Delighted)<\/li>\n\n\n\n<li><strong>Detractors are six times more likely to churn<\/strong>&nbsp;than promoters.&nbsp;(CustomerGauge)<\/li>\n\n\n\n<li><strong>Promoters are five times more likely to repurchase<\/strong>&nbsp;than detractors.&nbsp;(&nbsp;CustomerGauge)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"nps-trends\"><span class=\"ez-toc-section\" id=\"NPS_Trends\"><\/span><strong>NPS Trends:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"16\">\n<li>NPS scores have been&nbsp;<strong>trending upwards<\/strong>&nbsp;over the past few years.&nbsp;(Satmetrix)<\/li>\n\n\n\n<li>Companies that&nbsp;<strong>focus on improving their NPS<\/strong>&nbsp;see higher customer retention and revenue growth.&nbsp;(&nbsp;Net Promoter System)<\/li>\n\n\n\n<li><strong>B2B companies<\/strong>&nbsp;tend to have higher NPS scores than B2C companies.&nbsp;(&nbsp;Temkin Group)<\/li>\n\n\n\n<li><strong>Mobile apps<\/strong>&nbsp;tend to have lower NPS scores than websites.&nbsp;(App Annie)<\/li>\n\n\n\n<li><strong>NPS scores can be used to predict future customer behavior<\/strong>.&nbsp;(Frederick Reichheld)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"additional-nps-statistics\"><span class=\"ez-toc-section\" id=\"Additional_NPS_Statistics\"><\/span><strong>Additional NPS Statistics:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"21\">\n<li>The&nbsp;<strong>NPS question<\/strong>&nbsp;is the most widely used customer loyalty metric in the world.&nbsp;(Net Promoter System)<\/li>\n\n\n\n<li>NPS was&nbsp;<strong>developed by Fred Reichheld<\/strong>&nbsp;in 1993.&nbsp;(&nbsp;Bain &amp; Company)<\/li>\n\n\n\n<li>NPS is a&nbsp;<strong>registered trademark<\/strong>&nbsp;of Bain &amp; Company,&nbsp;Fred Reichheld,&nbsp;and Satmetrix Systems,&nbsp;Inc.&nbsp;(Net Promoter System)<\/li>\n\n\n\n<li>There are many&nbsp;<strong>different ways to calculate NPS<\/strong>.&nbsp;(&nbsp;Delighted)<\/li>\n\n\n\n<li>The&nbsp;<strong>best way to calculate NPS<\/strong>&nbsp;is to use the traditional method of subtracting the percentage of detractors from the percentage of promoters.&nbsp;(Net Promoter System)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bonus-nps-statistics\"><span class=\"ez-toc-section\" id=\"Bonus_NPS_Statistics\"><\/span><strong>Bonus NPS Statistics:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"26\">\n<li><strong>80% of executives<\/strong>&nbsp;believe that NPS is a good measure of customer loyalty.&nbsp;(&nbsp;Satmetrix)<\/li>\n\n\n\n<li><strong>70% of companies<\/strong>&nbsp;use NPS to track customer satisfaction.&nbsp;(Delighted)<\/li>\n\n\n\n<li><strong>50% of companies<\/strong>&nbsp;use NPS to improve their customer experience.&nbsp;(Delighted)<\/li>\n\n\n\n<li><strong>40% of companies<\/strong>&nbsp;use NPS to drive employee engagement.&nbsp;(&nbsp;Delighted)<\/li>\n\n\n\n<li><strong>30% of companies<\/strong>&nbsp;use NPS to measure the effectiveness of their marketing campaigns.&nbsp;(Delighted)<\/li>\n<\/ol>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/net-promoter-scale-a-basic-guide\/\" target=\"_blank\" rel=\"noopener\">Net Promoter Scale: A Basic Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/nps-survey\/\" target=\"_blank\" rel=\"noopener\">What is NPS Survey? What are the Strategies to Automate the NPS survey?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-nps-software\/\" target=\"_blank\" rel=\"noopener\">15 Best NPS Software &amp; Tools in 2022 {Best Net Promoter Score Solution}<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Whenever a person has to make an important decision, that person consults with their family members and friends. People also search or do surveys for the feedback of other people if they are making decisions on buying a house or car, searching for a job, booking hotels, etc. If you are running a company then [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":27896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4667],"tags":[],"class_list":["post-9929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/9929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=9929"}],"version-history":[{"count":16,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/9929\/revisions"}],"predecessor-version":[{"id":31293,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/9929\/revisions\/31293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/27896"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=9929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=9929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=9929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}