{"id":9598,"date":"2021-08-05T12:15:30","date_gmt":"2021-08-05T12:15:30","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=9598"},"modified":"2025-03-13T10:00:58","modified_gmt":"2025-03-13T10:00:58","slug":"customer-re-engagement-using-push-notifications","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/","title":{"rendered":"How to Use Push Notifications for Customer Re-engagement?"},"content":{"rendered":"\n<p>Today, there is no wonder that brands focus more on efforts and funds on sustaining relationships with existing customers who regularly purchase their goods and services. But it does not mean that you shouldn&#8217;t make efforts to market your brand to new customers. They are also vital. Therefore, you consistently seek to re-engage them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#What_are_the_advantages_of_customer_re-engagement\" >What are the advantages of customer re-engagement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#What_is_a_push_notification\" >What is a push notification?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#Why_use_push_notifications_for_customer_re-engagement\" >Why use push notifications for customer re-engagement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#How_to_leverage_push_notifications_for_customer_re-engagement\" >How to leverage push notifications for customer re-engagement?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#1_Craft_a_compelling_message\" >1. Craft a compelling message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#2_Multichannel_strategy\" >2. Multichannel strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#3_Using_push_single-step_opt-in\" >3. Using push single-step opt-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#4_Send_only_relevant_notifications\" >4. Send only relevant notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#5_GDPR_compliance\" >5. GDPR compliance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#6_Make_your_CTA_Visible\" >6. Make your CTA Visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#7_Build_a_broad_campaign\" >7. Build a broad campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/customer-re-engagement-using-push-notifications\/#8_Deliver_messages_at_the_right_time\" >8. Deliver messages at the right time<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-are-the-advantages-of-customer-re-engagement\"><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_customer_re-engagement\"><\/span>What are the advantages of customer re-engagement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low Cost Of Acquisition:<\/strong> The cost of obtaining <a href=\"https:\/\/www.invitereferrals.com\/blog\/how-to-attract-new-customers\/\" target=\"_blank\" rel=\"noopener\">new customers<\/a> is five times more than retaining existing customers.<\/li>\n\n\n\n<li><strong>Higher ROI:<\/strong> We now understand the behavior of the existing customer or visitor. We have precise data of their activities. It enables us to make targeted and personalized action that leads to a higher conversion rate.<\/li>\n\n\n\n<li>B<strong>ettered CLTV:<\/strong> In the long run, <a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/customer-engagement-statistics\" target=\"_blank\" rel=\"noopener\">engaged customers<\/a> provide more business to the company than a regular customer. So it would help if you kept re-engaging customers; it will improve the customer lifetime value.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-push-notification\"><span class=\"ez-toc-section\" id=\"What_is_a_push_notification\"><\/span>What is a push notification?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"450\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/08\/What-is-a-push-notification.jpg\" alt=\"What-is-a-push-notification\" class=\"wp-image-9607\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/What-is-a-push-notification.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/What-is-a-push-notification.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/What-is-a-push-notification.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/What-is-a-push-notification.jpg 270w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p>Push notifications are <a href=\"https:\/\/www.nvecta.com\/blog\/popup-notification\/\" target=\"_blank\" rel=\"noopener\">popup messages<\/a> that you get on your desktop or mobile browser. These notifications allow a brand to engage with a customer even when they&#8217;re not utilizing the website.&nbsp;<\/p>\n\n\n\n<p>Push notifications are supported on Chrome, Firefox, and Safari browsers, including <a href=\"https:\/\/blog.scalefusion.com\/set-up-chrome-browser-in-kiosk-mode-on-android\/\" target=\"_blank\" rel=\"noopener\">Chrome browser kiosk mode<\/a>, and you will receive them on your browser only after you give consent or subscribe to them.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\"><strong>Click here for <\/strong><a href=\"https:\/\/www.nvecta.com\/blog\/elaborative-guide-on-push-notifications\/\" target=\"_blank\" rel=\"noopener\">elaborative guide on push notifications<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-use-push-notifications-for-customer-re-engagement\"><span class=\"ez-toc-section\" id=\"Why_use_push_notifications_for_customer_re-engagement\"><\/span>Why use push notifications for customer re-engagement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Push notifications <\/strong>are those notifications that are sent at the right time and provide value to the subscriber, lower cart abandonment, and <a href=\"https:\/\/www.nvecta.com\/blog\/conversion-rate-optimization-beginners-guide\/\" target=\"_blank\" rel=\"noopener\">boost conversions<\/a> for the e-commerce brand.<\/p>\n\n\n\n<p>According to a study, it costs 5x more to bring a new customer than to keep an existing customer. You can calculate all the money, time, and effort you have to spend in enticing a new customer who&#8217;d visit your store once and then never shop again.<\/p>\n\n\n\n<p>On the other hand, according to research by Bain &amp; Company, if you improve the <a href=\"https:\/\/www.nvecta.com\/blog\/customer-retention\/\" target=\"_blank\" rel=\"noopener\">customer retention<\/a> rate by even by 5%, then you can boost your profits by between <strong>25%<\/strong> and <strong>95%<\/strong>,&nbsp;<\/p>\n\n\n\n<p>There are many ways to <strong>re-engage customers<\/strong>. One of the most convenient ways is for re-engage customers is by applying <a href=\"https:\/\/www.notifyvisitors.com\/product\/web-push-notification\" target=\"_blank\" rel=\"noopener\">web push notifications<\/a>.<\/p>\n\n\n\n<p><strong>Why should you utilize push notification for customer re-engagement?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ease: Customer Re-engagement doesn&#8217;t require to be tough. Push Notifications are quite easy to install and use.<\/li>\n\n\n\n<li>Higher Subscription Rate: To re-engage your visitors, all you want your visitors is to subscribe to your website. Push notification helps you get a higher subscription rate than any other channel.<\/li>\n\n\n\n<li>Cost: The cost of <em>customer re-engagement<\/em> is the lowest when we compare it with the other channels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-leverage-push-notifications-for-customer-re-engagement\"><span class=\"ez-toc-section\" id=\"How_to_leverage_push_notifications_for_customer_re-engagement\"><\/span>How to leverage push notifications for customer re-engagement?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-craft-a-compelling-message\"><span class=\"ez-toc-section\" id=\"1_Craft_a_compelling_message\"><\/span>1. Craft a compelling message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"720\" height=\"420\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/08\/Craft-a-compelling-message.jpg\" alt=\"Craft-a-compelling-message\" class=\"wp-image-9599\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Craft-a-compelling-message.jpg 720w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Craft-a-compelling-message.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Craft-a-compelling-message.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Craft-a-compelling-message.jpg 270w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n<p>You just have between <strong>40<\/strong> and <strong>120<\/strong> characters to give your message with push notifications. With such confined screen space, it&#8217;s essential to choose the most critical value proposition and write the text as precisely as possible. For instance, does your message give value to the subscriber? If your answer is affirmative, the subscribers&#8217; browser&#8217;s push notification will have a greater click-through.<\/p>\n\n\n\n<p>Combining social proof with the <a href=\"https:\/\/www.nvecta.com\/blog\/bfsi-sector-can-benefit-from-browser-push-notifications\/\" target=\"_blank\" rel=\"noopener\">browser push notification<\/a> is a different way to improve the click rate. For instance, if you host any event, your copy could be: &#8220;<strong>Over 500 marketers<\/strong> have already enrolled for the Summit.&#8221; If you require subscribers to click on a blog, you can mention: &#8220;This article has <strong>500+<\/strong> shares on LinkedIn.&#8221;<\/p>\n\n\n\n<p><strong>Essential pointers to understand while writing the web push notification copy are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Draft a catchy title with a brief copy. Your subscribers do not spare more than a few seconds to glance at the notification.<\/li>\n\n\n\n<li>Have a conversational tone.<\/li>\n\n\n\n<li>Use impressive one-liners and an actionable CTA.<\/li>\n\n\n\n<li>Write in easy language that directly conveys the idea of the notification.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.notifyvisitors.com\/product\/personalisation\" target=\"_blank\" rel=\"noopener\">Personalize<\/a> the message based on the users&#8217; interests as it makes them three times more likely to transform.<\/li>\n\n\n\n<li>Make sure that the description should be in sync with the title.<\/li>\n\n\n\n<li>The edges should not get trimmed.<\/li>\n<\/ul>\n\n\n\n<p>To give a hit shot, you can conduct <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> to figure out what kind of copy works the best with your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-multichannel-strategy\"><span class=\"ez-toc-section\" id=\"2_Multichannel_strategy\"><\/span>2. Multichannel strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"450\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/08\/Multichannel-strategy.jpg\" alt=\"Multichannel-strategy\" class=\"wp-image-9605\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Multichannel-strategy.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Multichannel-strategy.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Multichannel-strategy.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Multichannel-strategy.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Multichannel-strategy.jpg 333w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Marketers are practicing a <a href=\"https:\/\/www.invitereferrals.com\/blog\/multichannel-marketing\/\" target=\"_blank\" rel=\"noopener\">multichannel approach<\/a> for re-engaging with users. For instance, while push notifications allow a three-times higher reach for cart abandonment than emails, <strong>70%<\/strong> of consumers research three or more channels before buying.<\/p>\n\n\n\n<p>After giving a real-time discount on their browser with a push notification, you could send them an email a few hours later.<\/p>\n\n\n\n<p>Shopping websites apply this approach and send out transactional information through push notifications as well as through email. Even If the user misses out on the push notifications, the email does the job, improving the chances of conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-using-push-single-step-opt-in\"><span class=\"ez-toc-section\" id=\"3_Using_push_single-step_opt-in\"><\/span>3. Using push single-step opt-in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"245\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/08\/Using-push-single-step-opt-in.jpg\" alt=\"Using-push-single-step-opt-in\" class=\"wp-image-9606\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Using-push-single-step-opt-in.jpg 603w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Using-push-single-step-opt-in.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Using-push-single-step-opt-in.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Using-push-single-step-opt-in.jpg 270w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/figure>\n<\/div>\n\n\n<p>The first step to executing a push notification is to ask for approval from the user to send the push notification from the browser. The opt-in dialogue box requires the users to give permission. Also, make sure that you do not get too pushy.<\/p>\n\n\n\n<p>Once the potential user clicks on the &#8220;block&#8221; or declines the subscription, they&#8217;ll nevermore see your pop-up again. But if done precisely, you can achieve push single-step opt-in can a subscription rate as high as 20%.<\/p>\n\n\n\n<p>Keep in mind that asking customers to opt-in too early is the biggest mistake done by marketers. An additional method is to display the opt-in banner as a response to the user&#8217;s action. In other words, discover the right time to showcase the pop-up. For instance, if you have an e-commerce store, utilize push notifications to inform the user about the status of an order.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-send-only-relevant-notifications\"><span class=\"ez-toc-section\" id=\"4_Send_only_relevant_notifications\"><\/span>4. Send only relevant notifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just because sending a push notification is more convenient and more straightforward than sending an email, it doesn&#8217;t indicate that you should use them aggressively. Visualize the impact a push notification would have when you run a flash sale on your website and send the price drop alert.<\/p>\n\n\n\n<p>Simultaneously, by sending a price drop notification about all products, the user will be irritated. It may lead to unsubscribing notifications.<\/p>\n\n\n\n<p>Convey a message only when it requires the immediate attention of the user. Do not forward messages when you have nothing important to share.<\/p>\n\n\n\n<p><strong>The frequency and quantity of your notifications also depend on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The kind of users you are targeting. Are they frequent buyers or leads?<\/li>\n\n\n\n<li>What purpose does your notification serve? Is it for building awareness about your product, or are you retargeting users who have not bought for a while?<\/li>\n\n\n\n<li>Which business are you targeting? The frequency differs for e-commerce vs. games vs. travel vs. fitness and news.<\/li>\n<\/ul>\n\n\n\n<p>Determining these details will assist you in <a href=\"https:\/\/www.nvecta.com\/blog\/personalized-push-notifications\/\" target=\"_blank\" rel=\"noopener\">personalizing the number of push notifications.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-gdpr-compliance\"><span class=\"ez-toc-section\" id=\"5_GDPR_compliance\"><\/span>5. GDPR compliance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"350\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/08\/GDPR-compliance.jpg\" alt=\"GDPR-compliance\" class=\"wp-image-9601\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/GDPR-compliance.jpg 620w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/GDPR-compliance.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/GDPR-compliance.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/GDPR-compliance.jpg 270w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n<\/div>\n\n\n<p>With the accomplishment of strict privacy laws like GDPR, it becomes necessary to ask for permission before forwarding any push notification.<\/p>\n\n\n\n<p>The subscriber has to click on <strong>&#8220;Allow&#8221;<\/strong>; only then will they be forwarded notifications. So, technically, only when a user consents to the push notifications can the company collect their web push subscriber id.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-make-your-cta-visible\"><span class=\"ez-toc-section\" id=\"6_Make_your_CTA_Visible\"><\/span>6. Make your CTA Visible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/08\/Make-your-CTA-Visible.jpg\" alt=\"Make-your-CTA-Visible\" class=\"wp-image-9604\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Make-your-CTA-Visible.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Make-your-CTA-Visible.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Make-your-CTA-Visible.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Make-your-CTA-Visible.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>CTA<\/strong> is the most vital part of your push notification. You have to ensure that every push notification has a CTA that implies the next action. The <a href=\"https:\/\/www.nvecta.com\/blog\/optimize-call-to-action\/\" target=\"_blank\" rel=\"noopener\">call-to-action<\/a> should be noticeable and intrigue the user to perform the action indicated by the notification.<\/p>\n\n\n\n<p>Some examples of clear CTA&#8217;s are:<\/p>\n\n\n\n<p><strong>For free trials:<\/strong> If you&#8217;re giving a free trial, these phrases have a higher conversion rate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try for free<\/li>\n\n\n\n<li>Start my free trial<\/li>\n\n\n\n<li>Click to get a gift<\/li>\n\n\n\n<li>send me a gift<\/li>\n<\/ul>\n\n\n\n<p><strong>For benefit:<\/strong> Your CTA can confer the benefit. Some approaches to get started are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Book a consultation<\/li>\n\n\n\n<li>Download the e-book<\/li>\n\n\n\n<li>Show the code<\/li>\n\n\n\n<li>Send the discount voucher<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-build-a-broad-campaign\"><span class=\"ez-toc-section\" id=\"7_Build_a_broad_campaign\"><\/span>7. Build a broad campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make sure that you segment your subscriber list before sending out the push notifications. For example, building a &#8220;batch and blast&#8221; campaign won&#8217;t serve as your consumers look ahead to a personalized experience according to their choices. Instead, behavioral push notifications generate maximum relevance for the recipient.<\/p>\n\n\n\n<p>According to a study employing <a href=\"https:\/\/www.notifyvisitors.com\/product\/segmentation\" target=\"_blank\" rel=\"noopener\">segmentation<\/a> in web push notifications, the <a href=\"https:\/\/www.nvecta.com\/blog\/increase-click-through-rates-for-ctas\" target=\"_blank\" rel=\"noopener\">Click through rate (CTR)<\/a> could rise from anywhere between 100% to 218% across e-commerce, media telecom, search, and deal websites.<\/p>\n\n\n\n<p><strong>You can segment the subscribers based on:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time-zones they reside in<\/li>\n\n\n\n<li>Buying history<\/li>\n\n\n\n<li>Geo-location<\/li>\n\n\n\n<li>Browsing habits \u2013 whether they are cart abandoners or purchase<\/li>\n\n\n\n<li>Traffic source \u2013 direct or referral<\/li>\n\n\n\n<li>Type of the browser \u2013 Chrome, Firefox or safari<\/li>\n\n\n\n<li>Type of visitor \u2013 frequent or occasional<\/li>\n<\/ul>\n\n\n\n<p>Based on these sections, you can forward push notifications regarding price drops, flash sales, live scores, a new blog post uploaded, change in the flight status, and weather forecast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-deliver-messages-at-the-right-time\"><span class=\"ez-toc-section\" id=\"8_Deliver_messages_at_the_right_time\"><\/span>8. Deliver messages at the right time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/08\/Deliver-messages-at-the-right-time.jpg\" alt=\"Deliver-messages-at-the-right-time\" class=\"wp-image-9600\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Deliver-messages-at-the-right-time.jpg 600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Deliver-messages-at-the-right-time.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Deliver-messages-at-the-right-time.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/08\/Deliver-messages-at-the-right-time.jpg 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>As a business owner, you would desire to engage with your users at the right time. As the push notifications are conveyed in real-time and not stored anywhere, sending them at the wrong time can lead to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your users may find you interfering<\/li>\n\n\n\n<li>Low open and view rates<\/li>\n\n\n\n<li>The user may unsubscribe from your notifications<\/li>\n<\/ul>\n\n\n\n<p>While different studies show, different ideal times, there is no best-fixed time to send push notifications. Instead, the ideal time differs depending on multiple factors such as the time zone, geography, buying habits, website browsing, and purchase history.<\/p>\n\n\n\n<p><strong>The best practices to keep in mind while deciding the timings of your push notifications are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get a decent idea about your user&#8217;s routine. For instance, informing your customers about a happy hour at 4-5 pm is much more productive than sending them a push notification about this offer at 8 is.<\/li>\n\n\n\n<li>Watch the time zone of the geography your subscriber lives in to ensure that the notification is not interfering.<\/li>\n<\/ul>\n\n\n\n<p>Remember when your users are the most active to get a tremendous response from them regarding engagement and click-through.<\/p>\n\n\n\n<p><strong>Final Thoughts<\/strong><\/p>\n\n\n\n<p>Push notifications confer instant information even when the user is not on your website. The effectiveness is more reiterated because they further re-engage with existing customers with the right offers.<\/p>\n\n\n\n<p>All these techniques mentioned above let brands utilize push notifications as a part of their user-engagement approach.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.notifyvisitors.com\/site\/pushPrice\/?ss=blog-customer-re-engagement\/\" style=\"background-color:#f77f29\" target=\"_blank\" rel=\"noopener\">Customer Re-engagement Plan<\/a><\/div>\n\n\n\n<p><strong>Read more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/elaborative-guide-on-push-notifications\/\" target=\"_blank\" rel=\"noopener\">An Elaborative Guide on Push Notifications<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/push-notification-preparations\/\" target=\"_blank\" rel=\"noopener\">5 Preparations You Should Make Before Using Push Notification<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-push-notification-software\/\" target=\"_blank\" rel=\"noopener\">15 Best Push Notification Software &amp; Tools in 2022 {Compared}<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/web-push-vs-other-marketing-mediums\/\" target=\"_blank\" rel=\"noopener\">How Web Push Notifications are Effective Than Other Marketing Mediums? <\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"embeded_cta5\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today, there is no wonder that brands focus more on efforts and funds on sustaining relationships with existing customers who regularly purchase their goods and services. But it does not mean that you shouldn&#8217;t make efforts to market your brand to new customers. They are also vital. Therefore, you consistently seek to re-engage them. What [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3030],"tags":[],"class_list":["post-9598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-push-notifications"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/9598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=9598"}],"version-history":[{"count":13,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/9598\/revisions"}],"predecessor-version":[{"id":32380,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/9598\/revisions\/32380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/9602"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=9598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=9598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=9598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}