{"id":8710,"date":"2021-04-08T09:14:40","date_gmt":"2021-04-08T09:14:40","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=8710"},"modified":"2024-06-13T09:35:34","modified_gmt":"2024-06-13T09:35:34","slug":"ab-testing-statistics","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/","title":{"rendered":"27 Valuable A\/B Testing Statistics To Follow in [year]"},"content":{"rendered":"\n<p><strong>AB testing statistics <\/strong>raise a benchmark for your business to enhance conversion rates. To achieve the <strong>highest conversion rate<\/strong> figures, you can merely follow the guesswork and assume what your audience desires. But you can surely experiment, at least you can view a lot of possibilities by comparing your strategies.<\/p>\n\n\n\n<p>AB testing is a continuous process until you get the best of the designs for the different elements of a marketing campaign. To succeed and stand apart from your competitors, you must know about your weaknesses, and the AB test can turn them into strengths. What if you get to know about doubling your strength too with the valuable AB testing statistics?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#Why_Businesses_Need_AB_Testing\" >Why Businesses Need AB Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#Why_AB_Testing_is_The_Need_of_The_Hour\" >Why AB Testing is The Need of The Hour?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#What_is_The_Valuable_AB_Testing_Statistics_in_year\" >What is The Valuable AB Testing Statistics in [year]?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#1_Enhance_customer_experience\" >1. Enhance customer experience :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#2_Increase_in_leads_through_testimonial_pages\" >2. Increase in leads through testimonial pages :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#3_Increase_in_check-out_rates\" >3. Increase in check-out rates :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#4_Increase_in_lead_generation\" >4. Increase in lead generation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#5_Increase_in_conversion_rates\" >5. Increase in conversion rates :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#6_Increase_in_a_visit_to_order\" >6. Increase in a visit to order :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#7_Uplifting_the_conversions_on_the_product_page\" >7. Uplifting the conversions on the product page :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#8_Optimize_users_interaction_with_websites\" >8. Optimize users\u2019 interaction with websites :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#9_AB_testing_in_SAAS\" >9. AB testing in SAAS :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#10_Improvement_in_UX_design\" >10. Improvement in UX design :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#11_Easy_implementation_of_the_tool\" >11. Easy implementation of the tool :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#12_Big_brands_addicted_to_AB_testing\" >12. Big brands addicted to AB testing :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#13_Innumerable_uses_of_ab_testing\" >13. Innumerable uses of ab testing :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#14_Increase_in_revenues_with_one_element\" >14. Increase in revenues with one element :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#15_Positive_results_in_new_ideas\" >15. Positive results in new ideas :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#16_Revenues_enhanced_per_search\" >16. Revenues enhanced per search :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#17_Significant_results_in_email_ab_testing\" >17. Significant results in email ab testing :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#18_AB_tests_on_paid_search_campaigns\" >18. AB tests on paid search campaigns :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#19_Significant_changes_in_an_organization\" >19. Significant changes in an organization:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#20_Variations_win_more_than_controls\" >20. Variations win more than controls :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#21_AB_testing_is_patience_conducive\" >21. AB testing is patience conducive :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#22_Emails_with_personalization\" >22. Emails with personalization :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#23_AB_Test_first_before_launch\" >23. AB Test first before launch :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#24_The_upsurge_in_ROI\" >24. The upsurge in ROI :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#25_Test_prioritization_framework\" >25. Test prioritization framework :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#26_AB_testing_detecting_the_failures\" >26. AB testing detecting the failures :<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/blog.nvecta.com\/blog\/ab-testing-statistics\/#27_AB_testing_a_tool_for_development\" >27. AB testing a tool for development :<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"why-businesses-need-ab-testing\"><span class=\"ez-toc-section\" id=\"Why_Businesses_Need_AB_Testing\"><\/span>Why Businesses Need AB Testing? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/\" target=\"_blank\" rel=\"noopener\">AB testing<\/a> is not a new concept, this method is more than 100 years old. Although the ab testing practices are mostly associated with the websites and apps. Still, more than 75 % of the retailers use this platform.&nbsp;<\/p>\n\n\n\n<p><strong>AB testing enables businesses to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know about the pain points of the users in the conversion funnel<\/li>\n\n\n\n<li>How businesses can achieve ROI from the existing traffic.<\/li>\n\n\n\n<li>How to improve the users\u2019 experience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-ab-testing-is-the-need-of-the-hour\"><span class=\"ez-toc-section\" id=\"Why_AB_Testing_is_The_Need_of_The_Hour\"><\/span><strong>Why AB Testing is The Need of The Hour<\/strong>? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Due to the last year\u2019s pandemic situation, the customers\u2019 behavior is also changing rapidly. That is why businesses need to adapt ab testing to capture the changing behavioral trends. Consequently, businesses can make informed decisions.&nbsp;<\/p>\n\n\n\n<p>To bridge the gap between brands and customers, businesses need to move rapidly to digital mode and <strong>improve their online business<\/strong>. AB testing is the fastest way that can redirect them to valuable insights.<\/p>\n\n\n\n<p><strong>Changes across different industries :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More and more businesses are now shifting to the online landscape which marks the disposal of brick and mortar stores.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many businesses are now focused on providing <a href=\"https:\/\/www.nvecta.com\/blog\/customer-satisfaction-survey\/\" target=\"_blank\" rel=\"noopener\">customer satisfaction<\/a> at a deeper level, they have become more human-centric rather than getting profits for their benefits. For example &#8211; <a href=\"https:\/\/www.shopify.in\/free-trial\/ecommerce\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> has offered a 90-day free trial for the customers from the perspective of helping the customers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversational engagement is also increasing, customers have now moved from a perspective of<strong> \u201cI want to know\u201d<\/strong> to <strong>\u201cI want to do\u201d<\/strong>. Therefore it is time to engage users with high-quality content to collect more leads.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many companies are shifting the focus of their marketing strategies from <a href=\"https:\/\/www.nvecta.com\/blog\/customer-retention\/\" target=\"_blank\" rel=\"noopener\">customer retention<\/a> to <strong>customer acquisition<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>All these trending changes in customer behavior call you, to begin with, the customer research and create various testing ideas to resolve the problems of the customers. It is time to bring changes in the ab testing process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-the-valuable-ab-testing-statistics-in-year\"><span class=\"ez-toc-section\" id=\"What_is_The_Valuable_AB_Testing_Statistics_in_year\"><\/span>What is The Valuable AB Testing Statistics in [year]? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Below are some of the valuable <em>ab testing statistics<\/em> that can help you influence your marketing strategies in 2024 :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-enhance-customer-experience\"><span class=\"ez-toc-section\" id=\"1_Enhance_customer_experience\"><\/span>1. <strong>Enhance customer experience :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"450\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/04\/Enhance-customer-experience.jpg\" alt=\"Enhance-customer-experience\" class=\"wp-image-9063\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Enhance-customer-experience.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Enhance-customer-experience.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Enhance-customer-experience.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Enhance-customer-experience.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Enhance-customer-experience.jpg 333w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>AB testing enables e-commerce stores to increase the average order value and diminish cart abandonment rates. Amazon is a live example of <a href=\"https:\/\/www.nvecta.com\/blog\/conversion-rate-optimization-beginners-guide\/\" target=\"_blank\" rel=\"noopener\">optimizing conversion rates<\/a> to provide the best customer experience. <\/p>\n\n\n\n<p>No doubt, AB Test enabled the platform to flourish in the e-commerce industry. The \u201c1- click ordering\u201d feature of Amazon has prompted users to make purchases without using the <strong>\u201cshopping cart\u201d<\/strong>. All they have to do is make a payment and click on the button <strong>\u201c1-click ordering\u201d<\/strong> to wait for the delivery of the products.<\/p>\n\n\n\n<p class=\"has-vivid-red-background-color has-text-color has-background\" style=\"color:#f5f5f5\"><strong><em>Note: The users\u2019 cognitive load reduced and customer experience enhanced majorly by more than 25 %<\/em><\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-increase-in-leads-through-testimonial-pages\"><span class=\"ez-toc-section\" id=\"2_Increase_in_leads_through_testimonial_pages\"><\/span><strong>2. Increase in leads through testimonial pages :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To gain maximum conversions, a <strong>US-based software company<\/strong> put up a customer review section next to the <a href=\"https:\/\/www.notifyvisitors.com\/site\/scheduledemo\" target=\"_blank\" rel=\"noopener\">demo request form<\/a>. They decided to put it on the <strong>lead generation page<\/strong>. <\/p>\n\n\n\n<p>However, they found that the review section was more highlighted which was distracting the <strong>DEMO REQUEST FORM CTA<\/strong>. They created a variant for it making a change in the color of the testimonials CTA to black and white. After running the ab tests, they found out an increase in form submissions by more than 34%. See below the control and variation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-increase-in-check-out-rates\"><span class=\"ez-toc-section\" id=\"3_Increase_in_check-out_rates\"><\/span><strong> 3. Increase in check-out rates :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-check-out-rates.jpg\" alt=\"Increase-in-check-out-rates\" class=\"wp-image-9064\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-check-out-rates.jpg 600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-check-out-rates.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-check-out-rates.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-check-out-rates.jpg 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>Zalora, a famous fashion retail brand is known for its astounding beauty products. The company optimized the design of the product pages specifically the features that display rewards to the users such as the free delivery services and free return policy. <\/p>\n\n\n\n<p>It collected the data from the customers\u2019 services team and found out that customers were unaware of these features. They made a change in the visibility of these features.&nbsp;<\/p>\n\n\n\n<p class=\"has-vivid-red-background-color has-text-color has-background\" style=\"color:#fafafa\"><strong><em>Note: The brand saw a 13 % increase in the checkout rates as the variation outshine the control version.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-increase-in-lead-generation\"><span class=\"ez-toc-section\" id=\"4_Increase_in_lead_generation\"><\/span><strong>4. Increase in lead generation:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"396\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-lead-generation.jpg\" alt=\"Increase-in-lead-generation\" class=\"wp-image-9067\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-lead-generation.jpg 396w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-lead-generation.jpg 238w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-lead-generation.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-lead-generation.jpg 270w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/figure>\n<\/div>\n\n\n<p>Generating maximum leads is the ultimate goal for attaining more conversions. To attain conversions, you need to maximize the purchases. A leading video gaming company optimizes the conversion rates using ab test results. They found out with the help of <a href=\"https:\/\/www.nvecta.com\/blog\/heatmaps-diagnostic-tool\/\" target=\"_blank\" rel=\"noopener\">heatmaps<\/a> that the <strong>\u201cbuy now\u201d<\/strong> page is not performing well. <\/p>\n\n\n\n<p>They simplify the entire buying process by reducing the scrolling alignments of the page in the variant. As a result, <a href=\"https:\/\/www.nvecta.com\/blog\/b2b-lead-generation-strategies\/\" target=\"_blank\" rel=\"noopener\">lead generation<\/a> rates hiked up to 12%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-increase-in-conversion-rates\"><span class=\"ez-toc-section\" id=\"5_Increase_in_conversion_rates\"><\/span><strong>5. Increase in conversion rates :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-conversion-rates.jpg\" alt=\"Increase-in-conversion-rates.\" class=\"wp-image-9066\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-conversion-rates.jpg 400w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-conversion-rates.jpg 240w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-conversion-rates.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Increase-in-conversion-rates.jpg 270w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n<p>PayU, a financial and technical company, reduced the drop-off rates by creating a simple and intuitive checkout process. The company removed all the elements that could cause drop-offs. <\/p>\n\n\n\n<p>They found out through the <a href=\"https:\/\/help.notifyvisitors.com\/article\/en-us\/how-to-use-user-session-replay\" target=\"_blank\" rel=\"noopener\">user session replay<\/a> videos that people were mostly dropping out during the checkout process and it was indirectly impacting sales. The company made changes in the checkout process and ran an ab test for 22 days. They were able to <strong>increase the conversion rates<\/strong> by 6 %.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-increase-in-a-visit-to-order\"><span class=\"ez-toc-section\" id=\"6_Increase_in_a_visit_to_order\"><\/span><strong> 6. Increase in a visit to order :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopclues, an Indian e-commerce company, is giving tough competition to <strong>Amazon<\/strong>, <strong>Flipkart<\/strong>, and <strong>Snapdeal<\/strong>. The company runs various tests to improve the customer experience and the products. <\/p>\n\n\n\n<p>Shopclues increases the visits to the order by optimizing the home page. It found out that the navigation bar links on the homepage were getting more clicks specifically the \u201cwholesale\u201d while the others were not. So, the company decided to bring change in the wholesale category and saw the visits increase by 26%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-uplifting-the-conversions-on-the-product-page\"><span class=\"ez-toc-section\" id=\"7_Uplifting_the_conversions_on_the_product_page\"><\/span><strong>7. Uplifting the conversions on the product page :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/04\/Uplifting-the-conversions-on-the-product-page.jpg\" alt=\"Uplifting-the-conversions-on-the-product-page\" class=\"wp-image-9071\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Uplifting-the-conversions-on-the-product-page.jpg 600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Uplifting-the-conversions-on-the-product-page.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Uplifting-the-conversions-on-the-product-page.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Uplifting-the-conversions-on-the-product-page.jpg 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>A Dutch telecom industry optimized its product page through AB testing ideas. The company found out that website visitors were looking at the other plans for choosing their favorite mobile device but they were completely ignoring the color palette format which was invisible to the customers on the product page. <\/p>\n\n\n\n<p>The company made a specific change in the product page and created a variant highlighting the color palette. It, consequently, helped them to uplift the conversions on the product page.<\/p>\n\n\n\n<p>The conversions went up by 19 %<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-optimize-users-interaction-with-websites\"><span class=\"ez-toc-section\" id=\"8_Optimize_users_interaction_with_websites\"><\/span><strong>8. Optimize users\u2019 interaction with websites :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Booking.com increased the testing velocity of their website, where they tested every element to provide an optimized user experience. The company realized that many people were stuck in the sign-up process. <\/p>\n\n\n\n<p>Therefore, the testing team created three versions of the landing page and instilled in many elements such as awards, and recognitions into the variations to enhance the users&#8217; experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-ab-testing-in-saas\"><span class=\"ez-toc-section\" id=\"9_AB_testing_in_SAAS\"><\/span><strong>9. AB testing in SAAS :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"300\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/04\/What-is-SaaS-marketing11.jpg\" alt=\"What-is-SaaS-marketing\" class=\"wp-image-7410\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/04\/10123232\/What-is-SaaS-marketing11.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/04\/10123232\/What-is-SaaS-marketing11.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/04\/10123232\/What-is-SaaS-marketing11.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/04\/10123232\/What-is-SaaS-marketing11.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>A <a href=\"https:\/\/www.nvecta.com\/blog\/saas-marketing\/\" target=\"_blank\" rel=\"noopener\">SaaS<\/a> company is more focused on increasing revenue, and thereby they focus more on sales. To enhance sales, they get into optimizing the elements that fetch them more leads such as free trials and sending out ads to the prospective buyers. Apart from these parts, the company shall focus on the home page and the contact page. <\/p>\n\n\n\n<p>If we talk about Post, a <strong>SaaS company<\/strong>, they created variations for both pages and the variation increased the visits to the page by 5%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-improvement-in-ux-design\"><span class=\"ez-toc-section\" id=\"10_Improvement_in_UX_design\"><\/span><strong>10. Improvement in UX design :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to enhance your conversion rates, It&#8217;s important to make improvements in UX designs. According to Forrester, a great <a href=\"https:\/\/www.nvecta.com\/blog\/optimize-ux-with-heatmap\/\" target=\"_blank\" rel=\"noopener\">UX design<\/a> could increase conversion rates by 400%. AB testing is therefore an effective way to create variations in the UX elements of your website that can help you optimize the conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-easy-implementation-of-the-tool\"><span class=\"ez-toc-section\" id=\"11_Easy_implementation_of_the_tool\"><\/span><strong>11. Easy implementation of the tool :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>63 % of the companies think that AB testing is the easiest tool to implement. You simply have to create variations for your website and test one variant against the other to get effective results. And more than 70 % of the companies test <strong>CTA buttons<\/strong> to have effective results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-big-brands-addicted-to-ab-testing\"><span class=\"ez-toc-section\" id=\"12_Big_brands_addicted_to_AB_testing\"><\/span><strong>12. Big brands addicted to AB testing :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The popularity of ab testing is not limited to the smaller enterprises to make it bigger but the multinational companies such as Google ran more than 7000 ab tests on its search algorithm. Simultaneously, Amazon, NetFlix, and eBay are also other companies that use AB testing to make changes in the sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-innumerable-uses-of-ab-testing\"><span class=\"ez-toc-section\" id=\"13_Innumerable_uses_of_ab_testing\"><\/span><strong>13. Innumerable uses of ab testing :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AB testing has brought tremendous changes in the way all industries operate. Marketers are aware of the full potential of this technique and as a result, Microsoft Bing is using it to the maximum. They ran almost 1000 tests in a month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-increase-in-revenues-with-one-element\"><span class=\"ez-toc-section\" id=\"14_Increase_in_revenues_with_one_element\"><\/span><strong>14. Increase in revenues with one element :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Microsoft was able to earn revenues by more than 12 percent within a few hours after they incorporated AB tests on their websites. What was more surprising was that they made a change in the headline of the display ads and saw miraculous results. Such is the power of AB testing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-positive-results-in-new-ideas\"><span class=\"ez-toc-section\" id=\"15_Positive_results_in_new_ideas\"><\/span><strong>15. Positive results in new ideas :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to the Harvard Business Review Survey, Google conducts more than 1000 experiments per month. The experiments can generate more than 10 to 20 percent of positive results when the company tests a new idea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-revenues-enhanced-per-search\"><span class=\"ez-toc-section\" id=\"16_Revenues_enhanced_per_search\"><\/span><strong>16. Revenues enhanced per search :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The revenues of Microsoft Bing per search have been reported to increase by more than 25 percent after they have started with ab testing experiments. AB testing allows any company to access a large amongst of customer samples and collect humongous amounts of customer data interactions at almost lower costs per experiment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-significant-results-in-email-ab-testing\"><span class=\"ez-toc-section\" id=\"17_Significant_results_in_email_ab_testing\"><\/span><strong>17. Significant results in email ab testing :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"345\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/04\/Significant-results-in-email-ab-testing-1.jpg\" alt=\"Significant-results-in-email-ab-testing\" class=\"wp-image-10313\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Significant-results-in-email-ab-testing-1.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Significant-results-in-email-ab-testing-1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Significant-results-in-email-ab-testing-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Significant-results-in-email-ab-testing-1.jpg 435w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/04\/Significant-results-in-email-ab-testing-1.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a> is the most primitive form of marketing yet it has undergone a lot of changes in the past few years. With the rise in AI technology, automated emails are trending to engage customers efficiently. The need of the hour is to AB test your email campaigns by experimenting with different elements of the AB test. More than 50 % of companies are already using ab tests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-ab-tests-on-paid-search-campaigns\"><span class=\"ez-toc-section\" id=\"18_AB_tests_on_paid_search_campaigns\"><\/span><strong>18. AB tests on paid search campaigns :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AB test is the second most popular <a href=\"https:\/\/www.nvecta.com\/blog\/cro-analytics\/\" target=\"_blank\" rel=\"noopener\">CRO<\/a> method just after the <a href=\"https:\/\/uxcam.com\/blog\/customer-journey-analytics-tools\/\" target=\"_blank\" rel=\"noopener\">customer journey analysis<\/a>. More than 58% of companies conduct ab tests on paid search campaigns. PPC campaigns have higher engagement rates when you infuse experimenting tools into them. It would be the icing on the cake.<\/p>\n\n\n\n<p>Also, you can improve <a href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/\" target=\"_blank\" rel=\"noopener\">SEO with ab testing.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-significant-changes-in-an-organization\"><span class=\"ez-toc-section\" id=\"19_Significant_changes_in_an_organization\"><\/span><strong>19. Significant changes in an organization:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One out of eight ab tests has the capability of bringing in significant changes in the organization. You must run at least 2 -3 website ab tests per month to bring in the optimal level of <strong>improvement in the organic traffic<\/strong>. Also, the AB test is a continuous process until you get the desired results as per your hypothesis, you must ab test.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-variations-win-more-than-controls\"><span class=\"ez-toc-section\" id=\"20_Variations_win_more_than_controls\"><\/span><strong> 20. Variations win more than controls :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As per the survey at Harvard Business Review, more than 80% of the experiments get successful results out of the variations rather than from the control versions. Another prediction that is making the rounds is that the AB testing software market will generate more than one billion dollars by 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"21-ab-testing-is-patience-conducive\"><span class=\"ez-toc-section\" id=\"21_AB_testing_is_patience_conducive\"><\/span><strong>21. AB testing is patience conducive :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You need to have a lot of patience while conducting AB testing experiments. According to Venture Beat\u2019s ab testing sample size statistics, you must have at least 20,000 visitors on your <a href=\"https:\/\/www.nvecta.com\/blog\/landing-page-optimization\/\" target=\"_blank\" rel=\"noopener\">landing page<\/a>. Because to get relevant results, fewer visitors won\u2019t work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"22-emails-with-personalization\"><span class=\"ez-toc-section\" id=\"22_Emails_with_personalization\"><\/span><strong>22. Emails with personalization :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"450\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/02\/Personalization-1.jpg\" alt=\"Personalization-1\" class=\"wp-image-8698\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/02\/Personalization-1.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/02\/Personalization-1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/02\/Personalization-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/02\/Personalization-1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/02\/Personalization-1.jpg 333w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>While talking about ab testing your emails, the results conclude that <a href=\"https:\/\/www.nvecta.com\/blog\/email-personalization\/\" target=\"_blank\" rel=\"noopener\">personalized emails<\/a> get more open rates than automated emails. Therefore, you must run ab tests on the subject lines of the emails as well as the content. People respond more to a real person rather than an <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">automated email<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"23-ab-test-first-before-launch\"><span class=\"ez-toc-section\" id=\"23_AB_Test_first_before_launch\"><\/span><strong>23. AB Test first before launch :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to see a plunge in your sales, you must first AB test your landing page before the launch. According to Econsultancy\u2019s statistics, more than 70% of the companies have seen success in sales in the same manner. As they say, prevention is better than cure.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"368\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/12\/AB-testing.png\" alt=\"AB-testing\" class=\"wp-image-8236\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/12\/AB-testing.png 732w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/12\/AB-testing.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/12\/AB-testing.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/12\/AB-testing.png 270w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"24-the-upsurge-in-roi\"><span class=\"ez-toc-section\" id=\"24_The_upsurge_in_ROI\"><\/span><strong>24. The upsurge in ROI :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to Ion statistics, ab testing can <strong>increase ROI<\/strong> by more than 3 times. An e-commerce company generated more than 1 lakh dollars annually with a more than 300 % rise in returns on investment including service costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"25-test-prioritization-framework\"><span class=\"ez-toc-section\" id=\"25_Test_prioritization_framework\"><\/span><strong>25. Test prioritization framework :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Companies that incorporate the ab test framework are rapidly moving. More than 57 percent of the companies are using this framework and each year there is a 1% improvement in it. The rates are increasing every year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"26-ab-testing-detecting-the-failures\"><span class=\"ez-toc-section\" id=\"26_AB_testing_detecting_the_failures\"><\/span><strong>26. AB testing detecting the failures :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>More than 80 % of companies are using AB tests on their websites. Also, more than 60 % are using ab testing on landing pages and 59 % of the companies use ab testing on <strong>PPC ads<\/strong>. The ability of ab tests to let you know about the failures and successes is par excellence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"27-ab-testing-a-tool-for-development\"><span class=\"ez-toc-section\" id=\"27_AB_testing_a_tool_for_development\"><\/span><strong>27. AB testing a tool for development :<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AB testing is one of the most proficient marketing automation tools that an organization uses for developing more. More than 50 % of companies use AB testing and reduce the risks of human error. A <a href=\"https:\/\/www.nvecta.com\/blog\/marketing-automation-software\/\" target=\"_blank\" rel=\"noopener\">marketing automation software<\/a> that allows you to be proficient on every front is worth implementing.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>C<\/strong>onclusion<\/p>\n\n\n\n<p><span style=\"text-decoration: underline;\">AB testing statistics<\/span> can double your growth and empower you in the right direction. Bridge the gap between you and customers by providing them with a congenial <a href=\"https:\/\/www.nvecta.com\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noopener\">customer experience<\/a> that allows them to stick with you.<\/p>\n\n\n\n<p><strong>Also Read:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/ab-testing-and-multivariate-testing\" target=\"_blank\" rel=\"noopener\">The Difference Between A\/B Testing and Multivariate Testing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-ab-testing-software\/\" target=\"_blank\" rel=\"noopener\">20 Best AB Testing Software &amp; Tools in 2023 for Better Conversion<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/\" target=\"_blank\" rel=\"noopener\">How to Improve SEO With A\/B Testing Tool<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/how-to-a-b-test-push-notification\" target=\"_blank\" rel=\"noopener\">A\/B test Your Push Notifications To Uplift Mobile Marketing<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AB testing statistics raise a benchmark for your business to enhance conversion rates. To achieve the highest conversion rate figures, you can merely follow the guesswork and assume what your audience desires. But you can surely experiment, at least you can view a lot of possibilities by comparing your strategies. AB testing is a continuous [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":26865,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4667,63],"tags":[],"class_list":["post-8710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics","category-ab-testing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/8710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=8710"}],"version-history":[{"count":25,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/8710\/revisions"}],"predecessor-version":[{"id":30873,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/8710\/revisions\/30873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/26865"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=8710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=8710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=8710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}