{"id":8436,"date":"2021-01-15T09:45:22","date_gmt":"2021-01-15T09:45:22","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=8436"},"modified":"2026-02-10T17:08:03","modified_gmt":"2026-02-10T17:08:03","slug":"ecommerce-seo","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/","title":{"rendered":"Ecommerce SEO: A Step-By-Step Guide to Increase Traffic"},"content":{"rendered":"\n<p>Have you been trying to bring more organic traffic to your site but to no avail? Or have you heard about <strong>eCommerce SEO<\/strong> but don\u2019t know what it is?<\/p>\n\n\n\n<p>This is a normal feeling for most eCommerce stores. And to level with you, your success depends on your talent to direct traffic to your site.<\/p>\n\n\n\n<p>If you can\u2019t get traffic to your online store, it\u2019s unlikely your store will last more than 18 months. It\u2019s the cold reality of the situation, and it pays to be aware of it.<\/p>\n\n\n\n<p>The road ahead isn\u2019t going to be an easy one, but following this guide will put everything in place for success.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/#How_Does_Ecommerce_SEO_Help_Your_Online_Business\" >How Does Ecommerce SEO Help Your Online Business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/#The_4_Steps_To_Ecommerce_SEO_Success\" >The 4 Steps To Ecommerce SEO Success<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/#1_Regular_Site_Audits\" >1. Regular Site Audits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/#2_Intelligent_Keyword_Research\" >2. Intelligent Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/#3_On-Page_Optimization\" >3. On-Page Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/#4_Building_Powerful_Backlinks\" >4. Building Powerful Backlinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/#Local_Ecommerce_Stores\" >Local Ecommerce Stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"how-does-ecommerce-seo-help-your-online-business\"><span class=\"ez-toc-section\" id=\"How_Does_Ecommerce_SEO_Help_Your_Online_Business\"><\/span>How Does Ecommerce SEO Help Your Online Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some people claim that <em>eCommerce SEO<\/em> doesn\u2019t help your online store, but this simply is not true. The idea that Google will naturally gift you traffic over time is laughable.<\/p>\n\n\n\n<p>Think about it, if your competitors are optimizing their stores for Google and you\u2019re not, who do you think will be getting the traffic?<\/p>\n\n\n\n<p>Here\u2019s a hint, it\u2019s not the unoptimized eCommerce store.<\/p>\n\n\n\n<p>In other words, by not optimizing your content, you\u2019re effectively gifting the traffic to your competitors. Not something you want!<\/p>\n\n\n\n<p>Without working with an <a href=\"https:\/\/thefrankagency.com\/services\/ecommere-seo\/\" target=\"_blank\" rel=\"noopener\">ecommerce SEO agency<\/a>, you\u2019re chucking your potential revenue in the bin; it\u2019s as simple as that.<\/p>\n\n\n\n<p>The question is, what do you need to do to optimize your store and increase traffic and conversion?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-4-steps-to-ecommerce-seo-success\"><span class=\"ez-toc-section\" id=\"The_4_Steps_To_Ecommerce_SEO_Success\"><\/span>The 4 Steps To Ecommerce SEO Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Optimizing your eCommerce store using SEO presents slightly different challenges than a traditional blog.&nbsp;<a href=\"https:\/\/contentguppy.com\/saas-seo-agencies\/\" target=\"_blank\" rel=\"noopener\">SaaS SEO agency<\/a> can help boost your online store&#8217;s visibility through specialized SEO services.<\/p>\n\n\n\n<p>There are four steps you need to consider, But more importantly, you need to do them in the right order.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-regular-site-audits\"><span class=\"ez-toc-section\" id=\"1_Regular_Site_Audits\"><\/span>1. Regular Site Audits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most common mistake usually people make is that they try jumping straight to <a href=\"https:\/\/tryootech.com\/what-is-link-building\/\" target=\"_blank\" rel=\"noopener\">link building<\/a>.<\/p>\n\n\n\n<p>The problem is if your store isn\u2019t ready,<a href=\"https:\/\/marketinglad.io\/link-building-startups\/\" target=\"_blank\" rel=\"noopener\"> link-building<\/a> is going to have little to no effect on your rankings. Let\u2019s put it this way; you wouldn\u2019t build a house without making sure the foundations are safe and strong.&nbsp;<\/p>\n\n\n\n<p>And here\u2019s the thing, most people will have a problem with their site. This could be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hard to crawl the site<\/li>\n\n\n\n<li>Technical issues&nbsp;<\/li>\n\n\n\n<li>Duplicate content<\/li>\n\n\n\n<li>Lacking content<\/li>\n<\/ul>\n\n\n\n<p>The only way to make sure your website doesn\u2019t have any of these issues is by regularly <a href=\"https:\/\/www.tinylevermarketing.com\/blog\/how-to-perform-a-website-marketing-audit-for-your-site\" target=\"_blank\" rel=\"noopener\">running a website audit<\/a>.&nbsp;<\/p>\n\n\n\n<p>For this, you\u2019ll need some <a href=\"https:\/\/www.dealify.com\/all-in-one-seo-tools\/\" target=\"_blank\" rel=\"noopener\">SEO tools<\/a>; without them, you have to use past experience and a lot of guesswork. The best tool is Screaming Frog, partially because the tool is free to use, but mainly because of how detailed the audit is.&nbsp;<\/p>\n\n\n\n<p>However, the information can be harder to read if you don\u2019t have the technical knowledge for it.&nbsp;<\/p>\n\n\n\n<p>You could also use SEO tools like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ahref<\/li>\n\n\n\n<li>SEMRush<\/li>\n<\/ul>\n\n\n\n<p>These tools make it a little easier if you haven\u2019t got much technical knowledge. The tools will present you with all the issues and provide you with the recommended fix.<\/p>\n\n\n\n<p>The final factor to consider is site speed. Slow sites kill user experience and destroy your rankings.&nbsp;<\/p>\n\n\n\n<p>To check your site speed, you can use GTMetrix. The site will list all the speed problems with your site and show you how to fix them.<\/p>\n\n\n\n<p>If you\u2019re using a WordPress site, you can also include WP Rocket. This plugin will take care of most image problems you have.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-intelligent-keyword-research\"><span class=\"ez-toc-section\" id=\"2_Intelligent_Keyword_Research\"><\/span>2. Intelligent Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keywords have always been a significant part of any SEO strategy, and it\u2019s not going to change anytime soon. And for this reason alone, you can see that <a href=\"https:\/\/www.kontely.com\/keyword-research-checklist\/\" target=\"_blank\" rel=\"noopener\">keyword research<\/a> is an essential step that needs attention.<\/p>\n\n\n\n<p>Expert Tip: <a href=\"https:\/\/ralfvanveen.com\/en\/\" target=\"_blank\" rel=\"noopener\">Ralf van Veen, SEO expert<\/a>, recommends that eCommerce stores layer their keyword strategy: \u201cStart with commercial intent keywords for category pages, then build supporting content around long-tail informational queries. This not only boosts topical authority but creates a self-sustaining internal linking structure that drives conversions.\u201d<\/p>\n\n\n\n<p>If you want to launch a successful eCommerce SEO campaign, you need to pay attention to the keywords you\u2019re using. It&#8217;s one of the <a href=\"https:\/\/fatjoe.com\/blog\/quick-wins-seo-clients\/\" target=\"_blank\" rel=\"noopener\">SEO quick and ethical approaches<\/a> that can significantly boost your website&#8217;s visibility and drive targeted traffic to your online store.<\/p>\n\n\n\n<p>Most people will pick a keyword-based on how much traffic it brings. But you see there are other things to consider, which are just as important.<\/p>\n\n\n\n<p>Here are the four things each of your keywords need if you want to succeed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intent &#8211;<\/strong> Your keyword needs to drive people to your store at the right stages of the <a href=\"https:\/\/www.nvecta.com\/blog\/sales-funnel-stages\/\" target=\"_blank\" rel=\"noopener\">sales funnel<\/a> and not attract people who aren\u2019t looking to spend money.<br><\/li>\n\n\n\n<li><strong>Search Volume &#8211;<\/strong> If the keyword doesn\u2019t bring much traffic, is it worth using? Probably not! Pick a keyword with high search volume. Just make sure you research what counts as high search volume for your niche.<br><\/li>\n\n\n\n<li><strong>Competition &#8211;<\/strong> If your store is new, it\u2019s unlikely you\u2019re going to rank for high ticket keywords unless you increase your domain authority. Be realistic in which keywords you can compete for.<br><\/li>\n\n\n\n<li><strong>Relevance &#8211; <\/strong>The keyword needs to be relevant to the products you are selling. Imagine searching for a pair of shorts but being taken to a page that sells bicycles. It would be pretty strange, right? Well, this an all too common problem when people don\u2019t think about relevance.<\/li>\n<\/ul>\n\n\n\n<p>Keeping these things in mind when picking your keywords will help you avoid many eCommerce stores\u2019 common pitfalls and really drive your conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-on-page-optimization\"><span class=\"ez-toc-section\" id=\"3_On-Page_Optimization\"><\/span>3. On-Page Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019ve worked on websites before, you\u2019ve probably heard of <a href=\"https:\/\/www.outranking.io\/on-page-seo-optimization\/\" target=\"_blank\" rel=\"noopener\">on-page SEO<\/a>. The thing is, <a href=\"https:\/\/seokart.com\/\" target=\"_blank\" rel=\"noopener\">eCommerce SEO<\/a> presents some new challenges.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a closer look&#8230;<\/p>\n\n\n\n<p><strong>Images &#8211;<\/strong> When people are searching for specific products online, they will often use Google image searches. Optimizing your images using keywords in the alt tag and the file name will help your products rank for images in Google. You can also use <a href=\"https:\/\/www.typeface.ai\/use-cases\/seo-and-web-content\" target=\"_blank\" rel=\"noopener\">AI SEO tools<\/a> to help you create the alt tags and other meta data.<\/p>\n\n\n\n<p><strong>Schema Data &#8211;<\/strong> It\u2019s becoming harder than ever to make your search results stand out above the rest. That was until Schema data became available. This will list things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.powr.io\/reviews-website-app?utm_referral=notifyvisitors\" target=\"_blank\" rel=\"noopener\">Reviews<\/a><\/li>\n\n\n\n<li>Star rating<\/li>\n\n\n\n<li>Price<\/li>\n\n\n\n<li>Availability&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Displaying this information makes searchers more inclined to click your result.<\/p>\n\n\n\n<p><strong>Use High-Quality Images &#8211;<\/strong> When people are shopping online, they cannot try or touch the products you\u2019re selling. Using <a href=\"https:\/\/www.freepik.com\/popular-photos\" target=\"_blank\" rel=\"noopener\">high-quality images<\/a> makes it easier for the customer to understand exactly what they are buying, builds confidence in the product, and avoids unwanted returns further down the line.<\/p>\n\n\n\n<p><strong>Use Testimonials &#8211; <\/strong>By adding testimonials to your products you are building trust and clearing any doubts about buying your product.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-building-powerful-backlinks\"><span class=\"ez-toc-section\" id=\"4_Building_Powerful_Backlinks\"><\/span>4. Building Powerful Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The last stage of eCommerce SEO is to start building links. A great way to streamline this process is by using a link building marketplace like <a href=\"https:\/\/backlinkexpress.com\/\" target=\"_blank\" rel=\"noopener\">Backlink Express<\/a> that helps connect eCommerce brands with reputable linking&nbsp;partners. A great way to streamline this process is by using a link-building marketplace that helps connect eCommerce brands with reputable linking partners.<\/p>\n\n\n\n<p>The most significant difference with <a href=\"https:\/\/www.rankviz.co.uk\/white-hat-seo-link-building-tips-to-generate-links-in-2023\/\" target=\"_blank\" rel=\"noopener\">link building for eCommerce stores<\/a> is you need links pointing to every section of your store. Utilizing <a href=\"http:\/\/contentlinkify.com\/services\/guest-posting\" target=\"_blank\" rel=\"noopener\">guest posting services<\/a> can be an effective strategy to acquire high-quality backlinks from authoritative websites in your niche.<\/p>\n\n\n\n<p>One of the <a href=\"https:\/\/rankpa.com\/link-building-checklist-for-beginners\/\" target=\"_blank\" rel=\"noopener\">best strategies for building links<\/a> is:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"competitor-analysis\">Competitor Analysis&nbsp;<\/h4>\n\n\n\n<p>This has to be the easiest way to win links for your store. The idea is to use your competitor\u2019s <a href=\"https:\/\/bulldogdigitalmedia.co.uk\/blog\/backlink-audits-what-to-look-for\/\" target=\"_blank\" rel=\"noopener\">backlink profiles<\/a> to compete and outrank them.&nbsp;When conducting this competitive analysis, partnering with a <a href=\"https:\/\/www.charle.co.uk\/articles\/top-ecommerce-seo-agencies\/\" target=\"_blank\" rel=\"noopener\">top ecommerce SEO agency<\/a> can provide valuable insights into which backlinks are most worth pursuing and help you develop more sophisticated link acquisition strategies.<\/p>\n\n\n\n<p>Find the top 10 results for your keyword in the SERPs. For each URL, you need to run it through Ahrefs backlink checker.<\/p>\n\n\n\n<p>Ahrefs will provide you with a full list <a href=\"https:\/\/nilinkbuilding.com\/blog\/link-building-plan\/\" target=\"_blank\" rel=\"noopener\">of backlinks<\/a> that point to that page. It\u2019s your job to go through them and pick out the best ones.<\/p>\n\n\n\n<p>Ideally, you want to look for sites with a high DR (domain rating).<\/p>\n\n\n\n<p>Once you\u2019ve whittled down some of the lists, it\u2019s time to ask yourself, What did they do to get the link. Then simply replicate it. It could be a guest article, a testimonial, a roundup article, a <a href=\"https:\/\/www.videvo.net\/blog\/how-to-start-a-podcast-in-2023\/\" target=\"_blank\" rel=\"noopener\">podcast<\/a> guest, or any of the many other ways you can win a link.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"local-ecommerce-stores\"><span class=\"ez-toc-section\" id=\"Local_Ecommerce_Stores\"><\/span>Local Ecommerce Stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you have a physical business that targets your local area, you might want to optimize your site for <a href=\"https:\/\/serpninja.io\/blog\/local-seo-cannabis\/\" target=\"_blank\" rel=\"noopener\">local SEO<\/a>. To optimize your site locally, your page needs three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A business name&nbsp;<\/li>\n\n\n\n<li>Have a local phone number<\/li>\n\n\n\n<li>Have a Physical Address<\/li>\n<\/ul>\n\n\n\n<p>These three things are referred to as NAP, and it\u2019s essential if you want to rank your store locally.<\/p>\n\n\n\n<p>You\u2019ll also have to claim your profile with Google, which you can do <a href=\"https:\/\/www.google.com\/business\" target=\"_blank\" rel=\"noopener\">here<\/a>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"743\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2021\/01\/google-business-.png\" alt=\"google business\" class=\"wp-image-8438\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/01\/google-business-.png 1600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/01\/google-business-.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/01\/google-business-.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/01\/google-business-.png 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/01\/google-business-.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/01\/google-business-.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2021\/01\/google-business-.png 740w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div>\n\n\n<p>Once you have all the information filled out, it will make it easier for Google to understand where you should rank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"text-decoration: underline;\">eCommerce SEO<\/span> may seem tricky, but if you follow this guide, you shouldn\u2019t have any problems ranking your store. The key is to run through each section in the right order. If you do that, you\u2019ll have everything in place for success.<\/p>\n\n\n\n<p><strong>Also Read<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-marketing-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener\">Top 10 eCommerce Marketing Mistakes to Avoid in 2022<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Have you been trying to bring more organic traffic to your site but to no avail? Or have you heard about eCommerce SEO but don\u2019t know what it is? This is a normal feeling for most eCommerce stores. And to level with you, your success depends on your talent to direct traffic to your site. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,118],"tags":[],"class_list":["post-8436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-e-commerce-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/8436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=8436"}],"version-history":[{"count":51,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/8436\/revisions"}],"predecessor-version":[{"id":34191,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/8436\/revisions\/34191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/8440"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=8436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=8436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=8436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}