{"id":7338,"date":"2020-09-17T10:45:03","date_gmt":"2020-09-17T10:45:03","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=7338"},"modified":"2026-04-13T10:49:34","modified_gmt":"2026-04-13T10:49:34","slug":"e-commerce-personalization","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/","title":{"rendered":"E-commerce Personalization: 13 Effective Examples To Boost Your Sales"},"content":{"rendered":"\n<p><strong>E-commerce personalization <\/strong>examples are not just the samples but are the tried and tested methods to pull off conversions. Read this blog to know more about e-commerce personalization and its examples.<\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"color:#ffffff;background-color:#f8862c\"><em>&#8220;Don&#8217;t assume it all works, put yourself into your customer&#8217;s shoes, and then begin engaging them&#8221; it is not just a famous quote but fits perfectly into your e-commerce business strategies.<\/em> <\/p>\n\n\n\n<p>Despite assuming what could be the needs of your customers, start using personalization. E-commerce personalization will not only be boon to your <a href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-business-with-heatmaps\/\" target=\"_blank\" rel=\"noopener\">e-commerce business<\/a>, but it will allow you to attract more and more revenues.<\/p>\n\n\n\n<p>Therefore if you are still feeling dicey about whether you should use it or not, you are losing a golden coin that you could easily capture if you attain personalization.<\/p>\n\n\n\n<p>As per a study, businesses lose around <strong>700 billion dollars<\/strong> due to not focusing on the correct e-commerce personalization.&nbsp;<\/p>\n\n\n\n<p>On the contrary, if you are focusing on personalization in the right way, you can surely increase sales on Amazon and other e-commerce platforms.. Before going on to the strategies and examples of how you can boost up your sales through e-commerce personalization, first of all, let us see What e-commerce personalization is.<br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#What_is_E-commerce_Personalization\" >What is E-commerce Personalization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#What_Are_The_Examples_of_E-Commerce_Personalization\" >What Are The Examples of E-Commerce Personalization?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#1_Show_items_based_on_users_action\" >1. Show items based on users action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#2_Adjust_navigation_as_per_users_interests\" >2. Adjust navigation as per users&#8217; interests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#3_Recommend_products_based_on_browsing_behavior\" >3. Recommend products based on browsing behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#4_Personalize_the_search_results\" >4. Personalize the search results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#5_Send_personalized_emails\" >5. Send personalized emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#6_Geo-location_targeting\" >6. Geo-location targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#7_Display_category-specific_discounts\" >7. Display category-specific discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#8_Recommend_complementary_products\" >8. Recommend complementary products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#9_Upsell_the_products_after_a_purchase\" >9. Upsell the products after a purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#10_Show_personalized_offers_to_returning_customers\" >10. Show personalized offers to returning customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#11_Personalize_the_homepage\" >11. Personalize the homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#12_Ask_users_preferences\" >12. Ask user&#8217;s preferences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/e-commerce-personalization\/#13_Sort_out_the_products_as_per_their_interests\" >13. Sort out the products as per their interests<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-e-commerce-personalization\"><span class=\"ez-toc-section\" id=\"What_is_E-commerce_Personalization\"><\/span><strong>What is E-commerce Personalization?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"501\" height=\"360\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/09\/What-is-Ecommerce-Personalization.jpg\" alt=\"What is Ecommerce Personalization\" class=\"wp-image-7837\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100234\/What-is-Ecommerce-Personalization.jpg 501w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100234\/What-is-Ecommerce-Personalization.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100234\/What-is-Ecommerce-Personalization.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100234\/What-is-Ecommerce-Personalization.jpg 270w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/figure>\n<\/div>\n\n\n<p>Ecommerce personalization means not just serving the demands and preferences of the customers. <\/p>\n\n\n\n<p>It has more facets than that. You can show personalized offers, recommendations, and other content to your subscribers and visitors based on their actions, behavior, <a href=\"https:\/\/www.nvecta.com\/blog\/demographic-segmentation\/\" target=\"_blank\" rel=\"noopener\">demographic<\/a> factors, previous history, and other personal information.<\/p>\n\n\n\n<p>Make sure you are offering relevant information to the customers. The users not just want to see their names in the messages, but the messages you sent them shall also be appropriate.&nbsp;<\/p>\n\n\n\n<p>According to a study, 70 percent of the people are not interested in the irrelevant content shown to them. They like to receive relevant content, which nudges them immediately to take action on the messages. <\/p>\n\n\n\n<p>You can recommend customers with the &#8220;customers who viewed this also viewed&#8221; <strong>type of personalization<\/strong>. It will help you multiply your revenues at a much faster rate.<\/p>\n\n\n\n<p><strong>How can you make the e-commerce personalization strategy really work?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure you have segmented your users well, before you personalize them, therefore segment them on the device they are using, their actions on your site.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introspect the experience of the customers. Does your e-commerce <a href=\"https:\/\/www.nvecta.com\/blog\/personalization-strategy\/\" target=\"_blank\" rel=\"noopener\">personalization strategy<\/a> fulfill the customer&#8217;s needs? Look closely if you are not offering customers a poor recommendation and use personalization where you think you can achieve better investments.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-examples-of-e-commerce-personalization\"><span class=\"ez-toc-section\" id=\"What_Are_The_Examples_of_E-Commerce_Personalization\"><\/span>What Are The Examples of E-Commerce Personalization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-show-items-based-on-users-action\"><span class=\"ez-toc-section\" id=\"1_Show_items_based_on_users_action\"><\/span>1. <strong>Show items based on users action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/09\/Show-items-based-on-users-action.jpg\" alt=\"Show items based on users action\" class=\"wp-image-7838\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Show-items-based-on-users-action.jpg 600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Show-items-based-on-users-action.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Show-items-based-on-users-action.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Show-items-based-on-users-action.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Show-items-based-on-users-action.jpg 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>You can recommend users&#8217; products based on their previous actions on the site, and yes, the promotions could be weather and season-sensitive. <\/p>\n\n\n\n<p><strong>For example<\/strong> &#8211; You can personalize the products for the customers of a specific location where they are facing the chilly and cold winters and modify the same home page for the users who are facing the heat waves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-adjust-navigation-as-per-users-interests\"><span class=\"ez-toc-section\" id=\"2_Adjust_navigation_as_per_users_interests\"><\/span><strong>2. Adjust navigation as per users&#8217; interests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"620\" height=\"385\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/09\/Adjust-navigation-as-per-users-interests.jpg\" alt=\"2. Adjust navigation as per users' interests\" class=\"wp-image-7839\" style=\"width:620px;height:385px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Adjust-navigation-as-per-users-interests.jpg 620w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Adjust-navigation-as-per-users-interests.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Adjust-navigation-as-per-users-interests.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100416\/Adjust-navigation-as-per-users-interests.jpg 270w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n<\/div>\n\n\n<p>Change the navigation of your website and the home page based on users&#8217; interests. <\/p>\n\n\n\n<p><strong>For example<\/strong>&#8211; If a user had looked up the women&#8217;s clothing on your website earlier, the page will itself be redirected to the women&#8217;s section when the user will land on the website again. It is called cookie retargeting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-recommend-products-based-on-browsing-behavior\"><span class=\"ez-toc-section\" id=\"3_Recommend_products_based_on_browsing_behavior\"><\/span><strong>3. Recommend products based on browsing behavior<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"320\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/09\/Recommend-products-based-on-browsing-behavior.jpg\" alt=\"Recommend products based on browsing behavior\" class=\"wp-image-7840\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100423\/Recommend-products-based-on-browsing-behavior.jpg 620w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100423\/Recommend-products-based-on-browsing-behavior.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100423\/Recommend-products-based-on-browsing-behavior.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100423\/Recommend-products-based-on-browsing-behavior.jpg 270w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>You must have come across the examples of <em>e-commerce personalization<\/em> on the <a href=\"https:\/\/www.amazon.in\/\" target=\"_blank\" rel=\"noopener\">amazon<\/a> website where they show and recommend the products to the customers based on users&#8217; previous search and browsing behavior. <\/p>\n\n\n\n<p>The users get to see all the products, including the most searched ones, to take action on them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-personalize-the-search-results\"><span class=\"ez-toc-section\" id=\"4_Personalize_the_search_results\"><\/span><strong>4. Personalize the search results <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"350\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/09\/Personalize-the-search-results.jpg\" alt=\"Personalize the search results\" class=\"wp-image-7841\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100616\/Personalize-the-search-results.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100616\/Personalize-the-search-results.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100616\/Personalize-the-search-results.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17100616\/Personalize-the-search-results.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Being an e-commerce retailer, you can show relevant results to the users based on their previous behavior. As soon as they land on your website and search for the products, you can show them the previously explored products. <\/p>\n\n\n\n<p>It is an excellent <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-personalization\/\" target=\"_blank\" rel=\"noopener\">example of personalization<\/a> where customers can quickly take a look at what they searched for and left in the middle of purchasing it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-send-personalized-emails\"><span class=\"ez-toc-section\" id=\"5_Send_personalized_emails\"><\/span><strong>5. Send personalized emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/email-personalization\/\" target=\"_blank\" rel=\"noopener\">Personalized emails<\/a> are the best way to drive more and more sales from the users who leave your site more often. <\/p>\n\n\n\n<p>You have always come across amazon examples, which send follow-up emails and personalized newsletters to remind the customers about the products they have seen on the site or the products they might have added to the cart but did not act upon it. It is known as user retargeting. <\/p>\n\n\n\n<p>Show the users&#8217; campaigns when they land on your website with the catchy offers on the products they viewed before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-geo-location-targeting\"><span class=\"ez-toc-section\" id=\"6_Geo-location_targeting\"><\/span><strong>6. Geo-location targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"265\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/09\/Geo-location-targeting.jpg\" alt=\"Geo-location targeting\" class=\"wp-image-7845\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17101900\/Geo-location-targeting.jpg 265w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17101900\/Geo-location-targeting.jpg 159w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/figure>\n<\/div>\n\n\n<p>Segment your visitors based on their geographical location and send them personalized offers. Categorize the visitors based on the location and start personalizing them. Also, keep on informing your customers about the shipping locations and availability.<\/p>\n\n\n\n<p>It will give a long-lasting impression on the users as they will consider the attention you are giving to them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-display-category-specific-discounts\"><span class=\"ez-toc-section\" id=\"7_Display_category-specific_discounts\"><\/span>7. <strong>Display category-specific discounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Create customized discount coupons for the customers as per the categories they browse on your website. You can create tags for your customers to categorize products and organize search results for customers. <\/p>\n\n\n\n<p>One way you can use tags is to group related products so you can make changes to them quickly. <\/p>\n\n\n\n<p><strong>For example<\/strong> &#8211; You can use the<strong> &#8220;Winter tag<\/strong>&#8221; for the associated products. You can also ab test the messages to conclude as to what will appeal to the customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-recommend-complementary-products\"><span class=\"ez-toc-section\" id=\"8_Recommend_complementary_products\"><\/span><strong>8. Recommend complementary products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"320\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/09\/Recommend-products-based-on-browsing-behavior-1.jpg\" alt=\"Recommend complementary products\" class=\"wp-image-7847\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17102053\/Recommend-products-based-on-browsing-behavior-1.jpg 620w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17102053\/Recommend-products-based-on-browsing-behavior-1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17102053\/Recommend-products-based-on-browsing-behavior-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17102053\/Recommend-products-based-on-browsing-behavior-1.jpg 270w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n<\/div>\n\n\n<p>If a user has bought a specific product from your site, you can recommend him the complementary products that could lead you to more revenues and better <a href=\"https:\/\/www.nvecta.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener\">customer loyalty<\/a>. <\/p>\n\n\n\n<p><strong>For example<\/strong> &#8211; Forever 21 is one such example of an e-commerce store that lets a user buy an entire outfit all at once.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-upsell-the-products-after-a-purchase\"><span class=\"ez-toc-section\" id=\"9_Upsell_the_products_after_a_purchase\"><\/span><strong>9. Upsell the products after a purchase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personalizing the recommendations enhances the sale opportunities. According to a study, more than 75 percent of the customers buy products on personalized recommendations. <\/p>\n\n\n\n<p>You can better your sales while customers are on the checkout page. If a customer has purchased a product or added the products to the cart, you can recommend him the product related to the products he added.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-show-personalized-offers-to-returning-customers\"><span class=\"ez-toc-section\" id=\"10_Show_personalized_offers_to_returning_customers\"><\/span><strong>10. Show personalized offers to returning customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reach back to the customers who abandoned the cart and have no chances of returning back. <span style=\"text-decoration: underline;\">E-commerce personalization<\/span> is the best tool to re-engage your customers. <\/p>\n\n\n\n<p>It is a great way to win customers&#8217; loyalty and collect revenues. Send them personalized emails with catchy offers to nurture them. Allow them to speak up in the hours of need and try to solve their queries to the fullest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-personalize-the-homepage\"><span class=\"ez-toc-section\" id=\"11_Personalize_the_homepage\"><\/span>11.<strong> Personalize the homepage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Achieve the maximum click-through rates and conversion rates by personalizing the homepage of the website. Show different products to the customers based on their previously demonstrated interests. <\/p>\n\n\n\n<p>Your homepage is the foundation of your website. Make sure you are creating an engaging UI to allow the customers to take action on it.<\/p>\n\n\n\n<p>If you do enable homepage personalization, you still need to check that the user experience is consistently seamless. Look into different permutations and product recommendations, weeding out inconsistencies or issues as they arise. This also applies to the site at large, so you need to be on point when it comes to <a href=\"https:\/\/www.namehero.com\/blog\/guide-how-to-fix-ssl-certificate-errors\/\" target=\"_blank\" rel=\"noopener\">removing SSL certificate errors<\/a>, dead links, old info and so forth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-ask-user-s-preferences\"><span class=\"ez-toc-section\" id=\"12_Ask_users_preferences\"><\/span><strong>12. Ask user&#8217;s preferences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you are still unsure what to offer to the customers, try to ask users what they want. Ask the customers and allow them to choose through various options. Once they pick up their style, customize the campaign as per their needs, and you are good to go!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-sort-out-the-products-as-per-their-interests\"><span class=\"ez-toc-section\" id=\"13_Sort_out_the_products_as_per_their_interests\"><\/span><strong>13. Sort out the products as per their interests<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2020\/09\/Sort-out-the-products-as-per-their-interests-3.jpg\" alt=\"Sort out the products as per their interests\" class=\"wp-image-7846\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17101917\/Sort-out-the-products-as-per-their-interests-3.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17101917\/Sort-out-the-products-as-per-their-interests-3.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17101917\/Sort-out-the-products-as-per-their-interests-3.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17101917\/Sort-out-the-products-as-per-their-interests-3.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2020\/09\/17101917\/Sort-out-the-products-as-per-their-interests-3.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>You can sort out the products&#8217; categories as per the users&#8217; interests, such as how much time they have spent on the website, what they search for, or their interests in certain products. <\/p>\n\n\n\n<p>That means different customers will view different product categories as per their needs and wants. Follow the above examples to attain maximum conversions on your e-commerce website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h4>\n\n\n\n<p>Ecommerce personalization examples can guide you in refining your marketing strategies, helping you reshape them to deliver maximum customer satisfaction and drive higher gains\u2014especially when powered by a <a href=\"https:\/\/www.nvecta.com\/products\/customer-data-platform\" target=\"_blank\" rel=\"noopener\">Customer data platform<\/a> that enables deeper insights and more targeted experiences.<\/p>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/personalization-statistics\/\" target=\"_blank\" rel=\"noopener\">29 Statistics Showing The Potential of Personalization<\/a><\/li>\n\n\n\n<li> <a href=\"https:\/\/www.nvecta.com\/blog\/best-personalization-software\/\" target=\"_blank\" rel=\"noopener\">20 Best Personalization Software &amp; Tools in 2022 [Detailed Comparison]<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/website-personalization-tools\/\" target=\"_blank\" rel=\"noopener\">Website Personalization Tools That Increase Conversion Rates<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/web-personalization-by-indusind-bank\/\" target=\"_blank\" rel=\"noopener\">Web Personalization By IndusInd Bank<\/a> <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce personalization examples are not just the samples but are the tried and tested methods to pull off conversions. Read this blog to know more about e-commerce personalization and its examples. &#8220;Don&#8217;t assume it all works, put yourself into your customer&#8217;s shoes, and then begin engaging them&#8221; it is not just a famous quote but [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1112],"tags":[],"class_list":["post-7338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalization"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/7338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=7338"}],"version-history":[{"count":29,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/7338\/revisions"}],"predecessor-version":[{"id":34993,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/7338\/revisions\/34993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7909"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=7338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=7338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=7338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}