{"id":668,"date":"2017-06-08T11:11:11","date_gmt":"2017-06-08T11:11:11","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=668"},"modified":"2022-06-25T05:56:42","modified_gmt":"2022-06-25T05:56:42","slug":"1mg-case-study","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/1mg-case-study\/","title":{"rendered":"1 MG\u2019s Interactive Web Push for Customer Engagement"},"content":{"rendered":"<p class=\"entry-title entry-title-single\"><strong>About 1MG<\/strong>: Established in 2012, 1MG has been noted as the leading and most innovative platform in the Indian healthcare and technology sector.<\/p>\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-11256 aligncenter\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification-300x182.jpg\" alt=\"1mg push notification\" width=\"574\" height=\"348\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification.jpg 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification.jpg 740w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/1mg-push-notification.jpg 1253w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><\/a><\/p>\n<p><!--more--><span style=\"font-size: inherit;\">1mg provides the best medical substitutes for booking appointments with the nearest doctor to ayurvedic and homeopathic requirements, this wellness-based e-commerce provides all solutions and services for any health and medicine-related queries and requirements.<\/span><\/p>\n<p>1MG implemented Interactive Push Notifications to elevate their customer engagement and conversion.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/1mg-case-study\/#They_used_two_kinds_of_notifications_to_track_the_same\" >They used two kinds of notifications to track the same:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/1mg-case-study\/#Case_1_To_obtain_higher_traffic_on_a_web_page\" >Case 1: To obtain higher traffic on a web page.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/1mg-case-study\/#Case_2_Conversion_of_positive_leads_to_sales\" >Case 2: Conversion of positive leads to sales.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"They_used_two_kinds_of_notifications_to_track_the_same\"><\/span>They used two kinds of notifications to track the same:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Call to Action messages<\/li>\n<li>Notifications with coupon codes<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Case_1_To_obtain_higher_traffic_on_a_web_page\"><\/span><strong>Case 1:<\/strong> To obtain higher traffic on a web page.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-11255 aligncenter\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1-300x110.jpg\" alt=\"web traffic\" width=\"454\" height=\"167\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1.jpg 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1.jpg 740w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/web-traffic1.jpg 1500w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/a><\/p>\n<p><strong>Strategy Used:<\/strong> The <a href=\"https:\/\/www.nvecta.com\/blog\/elaborative-guide-on-push-notifications\/\" target=\"_blank\" rel=\"noopener\">web push notifications<\/a> used words that prompted the user to act like \u201cclick here\u201d. &nbsp;This would land the user on the exact page where the latest blog update or discount would happen.<\/p>\n<p>Result: Implementing web push with a call to action features enabled 1MG to drive more traffic to their blogs. Apart from providing a regular flow of viewers to their site it also enabled them to keep their users informed about the developments happening in the medical field.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Case_2_Conversion_of_positive_leads_to_sales\"><\/span><strong>Case 2:<\/strong> Conversion of positive leads to sales.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2017\/06\/positive-lead-and-sales-300x180.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\" wp-image-11253 aligncenter\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2017\/06\/positive-lead-and-sales-300x180-300x180.png\" alt=\"positive leads and sales\" width=\"387\" height=\"232\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/positive-lead-and-sales-300x180.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2017\/06\/positive-lead-and-sales-300x180.png 270w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/><\/a><\/p>\n<p><strong>Strategy Used:<\/strong> Coupon codes sent along with web messages. When the subscribed audience clicks on the particular notification, it will direct to the page where the discount is applicable.<\/p>\n<p><strong>Result:<\/strong> Using <strong>web push notification<\/strong> as a trigger for inactive but positive leads drove higher sales and also increased the interest of the subscribed audience.<\/p>\n<blockquote style=\"background-color: #dce5e8; border: 0.5px solid #666; padding: 8px; text-align: center;\"><p><a style=\"font-size: 27px;\" href=\"https:\/\/www.nvecta.com\/blog\/best-beginners-guide-to-web-push-notifications\" target=\"_blank\" rel=\"noopener\"><span style=\"color: red;\">Web Push Notifications Guide For Beginners<\/span><\/a>.<\/p><\/blockquote>\n<p>NotifyVisitors- A product of TagNPin, &#8220;NotifyVistiors&#8221; is a <a href=\"https:\/\/www.notifyvisitors.com\/site\/webpush\" target=\"_blank\" rel=\"noopener\">web push notification software<\/a> that can be easily integrated with a website. Its user-friendly nature makes it comfortable to work with even for non-technical individuals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About 1MG: Established in 2012, 1MG has been noted as the leading and most innovative platform in the Indian healthcare and technology sector.<\/p>\n","protected":false},"author":3,"featured_media":7558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=668"}],"version-history":[{"count":21,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/668\/revisions"}],"predecessor-version":[{"id":22679,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/668\/revisions\/22679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7558"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}