{"id":5959,"date":"2020-08-07T06:10:13","date_gmt":"2020-08-07T06:10:13","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=5959"},"modified":"2023-03-14T08:34:10","modified_gmt":"2023-03-14T08:34:10","slug":"ecommerce-push-notifications-to-target-customers","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/","title":{"rendered":"How Do E-commerce Websites Use Push Notifications to Target Customers?"},"content":{"rendered":"\n<p><strong>Push notifications<\/strong> have been the marketer&#8217;s number one choice to reach users across devices. According to a survey, users have made online purchases via mobile devices in the past few years. It means the e-commerce website must not ignore device engagement.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Click here for more about <a href=\"https:\/\/www.nvecta.com\/blog\/push-notifications\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/#Push_Notification-_A_Targeting_Medium_To_Engage_Customers\" >Push Notification- A Targeting Medium To Engage Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/#Target_customers_through_push_notifications\" >Target customers through push notifications<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/#1_Target_customers_through_customized_communication\" >1. Target customers through customized communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/#2_Occasion_based_triggered_notifications\" >2. Occasion based triggered notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/#3_Flash_sales\" >3. Flash sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/#4_Announcements\" >4. Announcements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/#5_Reminders\" >5. Reminders<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-push-notifications-to-target-customers\/#FAQs\" >FAQ&#8217;s<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"push-notification-a-targeting-medium-to-engage-customers\"><span class=\"ez-toc-section\" id=\"Push_Notification-_A_Targeting_Medium_To_Engage_Customers\"><\/span><strong>Push Notification- A Targeting Medium To Engage Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>E-commerce websites<\/strong> are constantly looking for a medium that has manifold advantages that must ease out the process of <strong>target customers<\/strong> on one hand. On the other hand, it should bring in <a href=\"https:\/\/www.nvecta.com\/blog\/increase-conversion-with-web-push\/\" target=\"_blank\" rel=\"noopener\">more conversions<\/a> and revenues. <\/p>\n\n\n\n<p>This is why push notifications are the most trending medium amongst e-commerce websites. Real-time notifications raise conversion rates. At the same time, it offers contextual-based communication.<\/p>\n\n\n\n<p><strong>Benefits of Web push notifications in Marketing<\/strong> :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Retargeting customers become easier through push notifications.<\/li>\n\n\n\n<li>Audience segmentation eases not only the process of <em>target customers<\/em> but also boosts sales.<\/li>\n\n\n\n<li>As customers receive the notifications on desktop and devices. The possibilities of conversion rates are much higher.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"target-customers-through-push-notifications\"><span class=\"ez-toc-section\" id=\"Target_customers_through_push_notifications\"><\/span><strong>Target customers through push notifications<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-target-customers-through-customized-communication\"><span class=\"ez-toc-section\" id=\"1_Target_customers_through_customized_communication\"><\/span><strong>1. Target customers through customized communication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener\">Customer segmentation<\/a> makes it easy to send customers what they want to see. It will not only evoke their interest. Also, it will trigger a response. For example: if users visit a specific category of products ( Say sports category). Send them notifications according to their preferences. Optimize the content by adding discount offers on the products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/s3.ap-south-1.amazonaws.com\/notifymaildesk-mum\/attachments\/articles\/5656_1594975873_3RQWPhX1n4xSs25EZgfb.png\" alt=\"Target customers through customized communication\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-occasion-based-triggered-notifications\"><span class=\"ez-toc-section\" id=\"2_Occasion_based_triggered_notifications\"><\/span><strong>2. Occasion based triggered notifications<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cash out the festive season. Encourage users to indulge in the festive season sale through web <em>push messages.<\/em> Users generally shop for their friends and relatives during the festive season. You can engage the users by vouching for attractive <a href=\"https:\/\/help.shopify.com\/en\/manual\/discounts\/\" target=\"_blank\" rel=\"noopener\">discounts<\/a> offers.<\/p>\n\n\n\n<p><strong>For example,<\/strong> You can send specific occasion-based notifications like the end-of-season sale, summer collection, and wedding season shoutout.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/s3.ap-south-1.amazonaws.com\/notifymaildesk-mum\/attachments\/articles\/5656_1594975873_GHNOfvZU34pnawAbD8WT.png\" alt=\"Occasion based triggered notifications\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-flash-sales\"><span class=\"ez-toc-section\" id=\"3_Flash_sales\"><\/span><strong>3. Flash sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Flash sales offer is the best way to evoke interest in users. They are time-bound. They last for a few hours. As they include lucrative offers. Customers will tend to buy them before the offer ends.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/s3.ap-south-1.amazonaws.com\/notifymaildesk-mum\/attachments\/articles\/5656_1594975873_6ilXTfruMCZ8OgvqhI3n.png\" alt=\"Flash sales\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-announcements\"><span class=\"ez-toc-section\" id=\"4_Announcements\"><\/span><strong>4. Announcements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Inform the users regarding the sales you are conducting by specifying the details. Recommend them to visit your website to have a glimpse of the offers. It will build curiosity amongst the users.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/s3.ap-south-1.amazonaws.com\/notifymaildesk-mum\/attachments\/articles\/5656_1594975873_F13TXWlyUZNmSECgcDuI.png\" alt=\"Announcements\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"5-reminders\"><span class=\"ez-toc-section\" id=\"5_Reminders\"><\/span><strong>5. Reminders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Send out reminders to the users regarding the ongoing sales. Reminding them time and again, will appeal to the users to buy the product.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/s3.ap-south-1.amazonaws.com\/notifymaildesk-mum\/attachments\/articles\/5656_1594975873_Xc2xW0LY6DZjBGkCqFpK.png\" alt=\"Reminders\"\/><\/figure>\n<\/div>\n\n\n<p>Push notifications are already spicing out the tremendous growth of e-commerce websites.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.notifyvisitors.com\/product\/web-push-notification\" style=\"background-color:#f8862c\" target=\"_blank\" rel=\"noopener\">Take Product Tour<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq-s\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQ&#8217;s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Why are push notifications important?<\/strong><\/p>\n\n\n\n<p>If used properly, push notifications can grab user attention, help build audience relationships, bring back inactive users, increase retention rates by 3 to 10 times, and drive revenue.<\/p>\n\n\n\n<p><strong>What do businesses use push notifications for?<\/strong><\/p>\n\n\n\n<p>Businesses use push notifications for sending useful information, thoughtful reminders, personalized offers, and more to their users. They also use it for upselling based on the user\u2019s online behavior.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/personalized-push-notifications\/\" target=\"_blank\" rel=\"noopener\">How Can Personalized Push Notifications Increase User Engagement?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/boost-app-installs\/\" target=\"_blank\" rel=\"noopener\">How to Boost App Installs Using Push Notifications?<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-push-notification-software\/\" target=\"_blank\" rel=\"noopener\">15 Best Push Notification Software &amp; Tools in 2022 {Compared}<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/customer-re-engagement\/\" target=\"_blank\" rel=\"noopener\">How To Use Push Notifications for Customer Re-engagement?<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"embeded_cta5\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Push notifications have been the marketer&#8217;s number one choice to reach users across devices. According to a survey, users have made online purchases via mobile devices in the past few years. It means the e-commerce website must not ignore device engagement. Click here for more about push notifications Push Notification- A Targeting Medium To Engage [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-5959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-push-notifications"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/5959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=5959"}],"version-history":[{"count":14,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/5959\/revisions"}],"predecessor-version":[{"id":16001,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/5959\/revisions\/16001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/6158"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=5959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=5959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=5959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}