{"id":3048,"date":"2019-12-04T11:45:09","date_gmt":"2019-12-04T11:45:09","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=3048"},"modified":"2022-12-27T04:07:03","modified_gmt":"2022-12-27T04:07:03","slug":"a-b-test-your-push-notification-to-uplift-mobile-marketing","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/","title":{"rendered":"A\/B test Your Push Notifications To Uplift Mobile Marketing"},"content":{"rendered":"\n<p><strong>Push notification<\/strong> is a go-getter medium to uplift your user engagement. Marketers are using it for all the good reasons and how. With the accelerated use of mobile phones, mobile marketers are vouching for this medium more to target and engage their users.<\/p>\n\n\n\n<p>But a marketer cannot adopt the traditional approach of increasing user engagement and that is to target your users with the hit and miss approach. That means you cannot assume a user\u2019s behavior or leave everything to luck. You must adopt a data-driven approach to test which campaign is working or which one is not to <strong>increase your user engagement<\/strong>.&nbsp;<\/p>\n\n\n\n<p>The scenario calls for adapting the mobile A\/B test approach to know the effectiveness of your push campaigns to the audience.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#What_is_Mobile_AB_testing\" >What is Mobile A\/B testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#What_are_the_effective_ways_to_set_up_mobile_AB_tests_for_your_push_notifications_campaigns\" >What are the effective ways to set up mobile AB tests for your push notifications campaigns?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#1_Create_a_messaging_hypothesis\" >1. Create a messaging hypothesis:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#2_Test_your_hypothesis\" >2. Test your hypothesis:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#3_Use_the_power_of_analytics\" >3. Use the power of analytics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#4_Note_users_behavioral_patterns\" >4. Note users behavioral patterns:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#What_are_the_factors_to_consider_in_your_push_campaigns_to_arrive_at_a_winning_variant\" >What are the factors to consider in your push campaigns to arrive at a winning variant?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#1_Personalization\" >1. Personalization:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#2_Message_tone\" >2. Message tone:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#3_Emojis\" >3. Emojis:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/a-b-test-your-push-notification-to-uplift-mobile-marketing\/#4_Rich_elements\" >4. Rich elements:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-mobile-a-b-testing\"><span class=\"ez-toc-section\" id=\"What_is_Mobile_AB_testing\"><\/span><strong>What is Mobile A\/B testing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Mobile A\/B testing<\/strong> is a new precautionary measure that allows marketers to compare two or more variants of push notifications. Also, they can determine the better performing variant in terms of key metrics. ( open rates, CTR rates, and conversion rates ).<\/p>\n\n\n\n<p>You can target each variant to a definitive percentage of your entire user base and then you can send the winning variant to the rest of the relevant user base.&nbsp;<\/p>\n\n\n\n<p><strong>Let&#8217;s understand it with an example<\/strong>: If you are a food delivery app and you want to run a campaign depicting great discounts in this festive season. You must be curious to know how the users will react and whether they will convert or not. Therefore in order to target your entire user base. You are required to create at least two variants of your push messages. <\/p>\n\n\n\n<p>As stated above, you must target a definitive percentage of your entire user base. Let\u2019s say you have 1,00,000 active subscribers. Taking 50 percent of your active users, you can test 2 variants of your push notification campaigns on the further divided users of your targeted user base.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1006\" height=\"550\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/12\/What-is-Mobile-AB-testing-min.png\" alt=\"What-is-Mobile-AB-testing-min\" class=\"wp-image-10527\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/What-is-Mobile-AB-testing-min.png 1006w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/What-is-Mobile-AB-testing-min.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/What-is-Mobile-AB-testing-min.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/What-is-Mobile-AB-testing-min.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/What-is-Mobile-AB-testing-min.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/What-is-Mobile-AB-testing-min.png 740w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-effective-ways-to-set-up-mobile-ab-tests-for-your-push-notifications-campaigns\"><span class=\"ez-toc-section\" id=\"What_are_the_effective_ways_to_set_up_mobile_AB_tests_for_your_push_notifications_campaigns\"><\/span><strong>What are the effective ways to set up mobile AB tests for your push notifications campaigns?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You cannot just build assumptions on how your push campaigns will produce optimal results. Let\u2019s have a look at effective steps to add conduciveness for your push campaigns :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-create-a-messaging-hypothesis\"><span class=\"ez-toc-section\" id=\"1_Create_a_messaging_hypothesis\"><\/span>1. <strong>Create a messaging hypothesis: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before creating a push notification, you must be clear-headed in terms of the tone of your message or the goals you want to achieve from your push campaign. You must trust your gut feeling as to which type of message will fetch the user\u2019s attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-test-your-hypothesis\"><span class=\"ez-toc-section\" id=\"2_Test_your_hypothesis\"><\/span><strong>2. Test your hypothesis: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you have created a hypothesis. Now is the turn to test your hypothesis. Now you can create variants for your campaigns and test them on a definitive percentage of your entire user base. Remember to divide the user base and then test the two variants on the targeted user base. This way you can easily define the winning variant.<\/p>\n\n\n\n<p class=\"has-text-align-left has-pale-cyan-blue-background-color has-background\"><strong>Note:<\/strong> Set the time limit in which you want to run your test.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-use-the-power-of-analytics\"><span class=\"ez-toc-section\" id=\"3_Use_the_power_of_analytics\"><\/span>3. <strong>Use the power of analytics:<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can test your hypothesis on the basis of the performance of your tested variants. You can know which campaign of yours is performing better, the one with emojis or the one without it. You can measure its success in terms of higher returns on investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-note-users-behavioral-patterns\"><span class=\"ez-toc-section\" id=\"4_Note_users_behavioral_patterns\"><\/span>4. <strong>Note users behavioral patterns<\/strong>: <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can understand the user segments through the performance of each of your push campaigns. The key metrics will let you know about it so that you can be alert of it in future campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-factors-to-consider-in-your-push-campaigns-to-arrive-at-a-winning-variant\"><span class=\"ez-toc-section\" id=\"What_are_the_factors_to_consider_in_your_push_campaigns_to_arrive_at_a_winning_variant\"><\/span><strong>What are the factors to consider in your push campaigns to arrive at a winning variant?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-personalization\"><span class=\"ez-toc-section\" id=\"1_Personalization\"><\/span><strong>1. Personalization: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/what-is-personalization\/\" target=\"_blank\" rel=\"noopener\">Personalization<\/a> plays a great role in the success rates of your mobile push campaigns. It can drive more click rates and conversions. You can address your users with their first names. Also, you can optimize your push messages content on the basis of demographic and geographical factors or their app-based behavior.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"404\" height=\"540\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/12\/personalization-min-2.png\" alt=\"personalization\" class=\"wp-image-10525\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/personalization-min-2.png 404w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/personalization-min-2.png 224w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/personalization-min-2.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/personalization-min-2.png 270w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-message-tone\"><span class=\"ez-toc-section\" id=\"2_Message_tone\"><\/span>2. <strong>Message tone<\/strong>: <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can perceive the user\u2019s psychology by running many experiments. You will know what kind of messages are grabbing the user\u2019s attention? The one with the playful tone or the one which creates an urgency?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"404\" height=\"540\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/12\/message-tone-min-1.png\" alt=\"message-tone\" class=\"wp-image-10524\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/message-tone-min-1.png 404w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/message-tone-min-1.png 224w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/message-tone-min-1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/message-tone-min-1.png 270w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-emojis\"><span class=\"ez-toc-section\" id=\"3_Emojis\"><\/span>3. <strong>Emojis<\/strong>: <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Emojis play a vital role in boosting click rates. <strong>Emojis<\/strong> not only evoke the right emotions but also puts forward your messages in a relevant way. You can play with the emojis and make them look more attractive and endorsing.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"540\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/12\/emojis-min.png\" alt=\"emojis\" class=\"wp-image-10523\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/emojis-min.png 404w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/emojis-min.png 224w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/emojis-min.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/emojis-min.png 270w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/figure>\n<\/div>\n\n\n<p>           <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-rich-elements\"><span class=\"ez-toc-section\" id=\"4_Rich_elements\"><\/span>4. <strong>Rich elements<\/strong>:<strong> <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stuff your <a href=\"https:\/\/www.nvecta.com\/blog\/mobile-push-notifications\/\" target=\"_blank\" rel=\"noopener\">mobile push notifications<\/a> with rich elements and you are sure to pull in more click and conversion rates. Either use images, gif, or audio messages. Put it anyway and it will work in your favor. You can use all these elements in your push variants which are meant to be targeted to a specific audience.  As a result, You will know which elements grab more user attention.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"540\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/12\/rich-elements-min.png\" alt=\"rich-elements\" class=\"wp-image-10526\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/rich-elements-min.png 404w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/rich-elements-min.png 224w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/rich-elements-min.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/12\/rich-elements-min.png 270w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>CONCLUSION<\/strong><\/p>\n\n\n\n<p>Now you can ascertain the importance of <em>A\/B Test<\/em>ing to your <a href=\"https:\/\/www.nvecta.com\/blog\/effective-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">marketing strategies<\/a>. The fusion of two of the most popular tools and mediums can elevate your conversion as well as click rates.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.notifyvisitors.com\/site\/scheduledemo\/?ss=blog-a\/b-test-your-push-notification-to-uplift-mobile-marketing\" style=\"background-color:#f8862c\" target=\"_blank\" rel=\"noopener\">Schedule Your Demo<\/a><\/div>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/ab-testing-and-multivariate-testing\" target=\"_blank\" rel=\"noopener\">The Difference Between A\/B Testing and Multivariate Testing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/\" target=\"_blank\" rel=\"noopener\">How to Improve SEO With A\/B Testing Tool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/ab-testing-statistics\/\" target=\"_blank\" rel=\"noopener\">27 Valuable A\/B Testing Statistics To Follow in 2021<\/a> <\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-ab-testing-software\/\" target=\"_blank\" rel=\"noopener\">20 Best AB Testing Software &amp; Tools in 2022 for Better Conversion<\/a> <\/li>\n<\/ul>\n\n\n\n<div id=\"embeded_cta5\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Push notification is a go-getter medium to uplift your user engagement. Marketers are using it for all the good reasons and how. With the accelerated use of mobile phones, mobile marketers are vouching for this medium more to target and engage their users. But a marketer cannot adopt the traditional approach of increasing user engagement [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-3048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=3048"}],"version-history":[{"count":51,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3048\/revisions"}],"predecessor-version":[{"id":15977,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3048\/revisions\/15977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7529"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=3048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=3048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=3048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}