{"id":3034,"date":"2019-11-18T11:43:44","date_gmt":"2019-11-18T11:43:44","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=3034"},"modified":"2023-03-01T12:34:00","modified_gmt":"2023-03-01T12:34:00","slug":"different-marketing-channels","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/","title":{"rendered":"How Different Marketing Channels Can Propel Your Marketing Strategies?"},"content":{"rendered":"\n<p>The upsurge of new  What are the different <strong>marketing channels<\/strong> has ascended the growth of an online business. Brands that were earlier using limited channels to engage with customers are now open to the exposure of these channels. <\/p>\n\n\n\n<p class=\"has-text-align-left\">Various brands were using phones, emails, and tablets as the major key to engaging and communicating with customers. Today we have got access to more devices and more channels as well. Now customers seem to feel more comfortable with online shopping using multiple devices (laptops, smartphones, and tablets ).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#Marketing_Channels_For_Your_Marketing_Strategies\" >Marketing Channels For Your Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#What_Are_The_Different_Marketing_Channels\" >What Are The Different Marketing Channels?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#1_Multi-channel_marketing\" >1. Multi-channel marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#2_Cross_channel_marketing\" >2. Cross channel marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#3_Omni-channel_Marketing\" >3. Omni-channel Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#What_Are_The_Pros_and_Cons_of_Different_Marketing_Channels\" >What Are The Pros and Cons of Different Marketing Channels?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#1_Multi-channel_marketing-2\" >1. Multi-channel marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#2_Cross-channel_Marketing\" >2. Cross-channel Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/different-marketing-channels\/#3_Omnichannel_Marketing\" >3.   Omnichannel Marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"marketing-channels-for-your-marketing-strategies\"><span class=\"ez-toc-section\" id=\"Marketing_Channels_For_Your_Marketing_Strategies\"><\/span>Marketing Channels For Your Marketing Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The latest scenario gives a siren call to the marketers to be available to the users all the time. This&nbsp; <strong>\u201cONLINE ACCESSIBILITY\u2019<\/strong>\u2019 enables users to have product knowledge before they actually decide to buy it. According to an intended survey, customers are using multiple devices to access a product\u2019s info before buying it. In such a case, it becomes harder for brands to cater to customers more effectively.<\/p>\n\n\n\n<p><strong>Let\u2019s take an example:<\/strong> Say if a customer looks up a product online on his mobile. Also, he seeks a plethora of information about the product online. He goes to the store but eventually orders the product from the tablet. How can we ensure that the devices and mediums are communicating with each other?<\/p>\n\n\n\n<p><amp-fit-text layout=\"fixed-height\" min-font-size=\"14\" max-font-size=\"48\" height=\"50\"><p>To simplify the process, marketers have started adopting different <em><font color=\"blue\">marketing channels<\/font> <\/em>to uplift their strategies.<\/p><\/amp-fit-text><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-different-marketing-channels\"><span class=\"ez-toc-section\" id=\"What_Are_The_Different_Marketing_Channels\"><\/span>What Are The Different Marketing Channels?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-multi-channel-marketing\"><span class=\"ez-toc-section\" id=\"1_Multi-channel_marketing\"><\/span><strong>1. Multi-channel marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> It implies that a marketer can use a blend of direct and indirect channels to interact with the customers i.e. <strong>websites, catalogs, emails, mobiles,<\/strong> etc. Also, it enables a customer to take action or buy a product using the channel of their choice. The main goal of <a href=\"https:\/\/www.invitereferrals.com\/blog\/multichannel-marketing\/\" target=\"_blank\" rel=\"noopener\">multichannel marketing<\/a><em> <\/em>is to empower user choices.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Note:<\/strong> Although a marketer<em> <\/em>can target users on various devices and through various channels but there is no interaction amongst the brand channels. They are in competition with one another. So, a user has to stick to one channel only.<br><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/11\/Multi-channel-marketing-min1.png\" alt=\"Multi-channel-marketing-min\" class=\"wp-image-10236\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Multi-channel-marketing-min1.png 800w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Multi-channel-marketing-min1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Multi-channel-marketing-min1.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Multi-channel-marketing-min1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Multi-channel-marketing-min1.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Multi-channel-marketing-min1.png 740w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Multi-channel-marketing-min1.png 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>For example, <\/strong>A customer always orders online and for once, he goes to the brand store to buy the product. The salesperson won\u2019t have access to his purchase history. Therefore, he can choose only one channel in the process. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-cross-channel-marketing\"><span class=\"ez-toc-section\" id=\"2_Cross_channel_marketing\"><\/span>2. <strong>Cross channel marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/11\/Cross-channel-marketing-min1.png\" alt=\"Cross-channel-marketing-min\" class=\"wp-image-10234\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Cross-channel-marketing-min1.png 600w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Cross-channel-marketing-min1.png 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Cross-channel-marketing-min1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Cross-channel-marketing-min1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Cross-channel-marketing-min1.png 270w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/cross-channel-marketing\/\" target=\"_blank\" rel=\"noopener\">Cross channel marketing<\/a> enables a marketer to engage with customers across all channels and devices. A marketer can <strong><a href=\"https:\/\/www.nvecta.com\/blog\/target-audiences-stats\/\" target=\"_blank\" rel=\"noopener\">target users<\/a> on social media<\/strong>, through emails or websites across all devices. The main aim is to blend the brand\u2019s channel to provide the user with a smooth and integrated experience<\/p>\n\n\n\n<p><strong>For example,<\/strong> A customer looks for an outfit in the brand store but is not quite sure of buying it at the moment. Later he decides to buy it and orders it online. Now channels are complementary to each other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-omni-channel-marketing\"><span class=\"ez-toc-section\" id=\"3_Omni-channel_Marketing\"><\/span><strong>3. Omni-channel Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/11\/omni-channel-marketing1.jpg\" alt=\"omni-channel-marketing\" class=\"wp-image-10238\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/omni-channel-marketing1.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/omni-channel-marketing1.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/omni-channel-marketing1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/omni-channel-marketing1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/omni-channel-marketing1.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Omni-channel marketing is somewhat similar to <strong>cross-channel marketing<\/strong>. But it provides one added incentive to the users and that incentive is the flexibility to use the channels simultaneously. As consumers are prone to use two channels at the same time.&nbsp;<\/p>\n\n\n\n<p><strong>For example,<\/strong> A customer can compare the product the price and read its reviews before buying a product at the store. Omni-channel strategies enable customers to have access to real-time information at any place. It doesn\u2019t matter what channel they are using. Also, it empowers the user to break the gap between online and offline.<\/p>\n\n\n\n<p class=\"has-text-align-left has-pale-cyan-blue-background-color has-background\">Your brand is a story unfolding across all customer touch points.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-pros-and-cons-of-different-marketing-channels\"><span class=\"ez-toc-section\" id=\"What_Are_The_Pros_and_Cons_of_Different_Marketing_Channels\"><\/span>What Are The Pros and Cons of Different Marketing Channels?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-multi-channel-marketing\"><span class=\"ez-toc-section\" id=\"1_Multi-channel_marketing-2\"><\/span>1. <strong>Multi-channel marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;PROS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Broaden your horizons:<\/strong> Multi-channel marketing allows you to reach your audience through multiple channels. You can promote your products on various channels. <strong>For example:<\/strong> through paid search or on social media<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attune your campaigns to your goals: <\/strong>Multi-channel marketing allows you to customize your campaigns according to your goals. <strong>For example<\/strong> &#8211; You can use this channel type to run a Facebook campaign in order to promote your products. Also, you can retarget marketing to the potential customers who clicked on your ads.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhance conversions through multiple avenues: <\/strong>It gives users great exposure to know about you through various marketing channels and then finally buy the product.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>CONS&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adds up more marketing costs:<\/strong> More channels mean more costs and more time. There is a loophole here if a channel doesn\u2019t fit- in your budget.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Requires enormous customer research:<\/strong> The customer research undertaken for multi-channel marketing is vast and conducive. Thus a company must have enough resources to conduct the research.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Needs much-advanced<\/strong> data analytics: There is no use of multi-channel marketing if you are not able to track what is working and whatnot. Multi-channel marketing is quite complex from the perception of data and analytics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-cross-channel-marketing\"><span class=\"ez-toc-section\" id=\"2_Cross-channel_Marketing\"><\/span>2. <strong>Cross-channel Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;   &nbsp;<strong>PROS&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multiple channels generate more visibility:<\/strong> Your business can fetch great attention with the support of multiple channels.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide customers with more choices:<\/strong> Give your customers more choices in terms of channels so that they can prefer in which they feel more comfortable.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strengthen your brand reputation:<\/strong> It allows you to stay consistent across all mediums and channels which raises your <a href=\"https:\/\/www.invitereferrals.com\/blog\/brand-reputation-management-strategy\/\" target=\"_blank\" rel=\"noopener\">brand reputation<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>    <strong>CONS&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Requires additional time and money:<\/strong> A marketing team requires more time and money in order to keep their campaigns and cross-promotions more compatible and consistent.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Risk of handling all the channels productivity:<\/strong> You need to put all your efforts when you are promoting the products through multiple channels. You have to focus on all of them and not just one. Thus retaining productivity is a big issue.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-omnichannel-marketing\"><span class=\"ez-toc-section\" id=\"3_Omnichannel_Marketing\"><\/span>3.   <strong>Omnichannel Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;        <strong>PROS&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supports competitive spirit<\/strong>:&nbsp; A marketing company must implement <a href=\"https:\/\/www.nvecta.com\/blog\/omnichannel-marketing\/\" target=\"_blank\" rel=\"noopener\">omnichannel marketing<\/a> in order to stay competent in the customer\u2019s world. As consumers nowadays want answers to each of their queries. Omnichannel marketing works as a healer for better user engagement.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enhance products\u2019 accessibility to customers:<\/strong> The most satisfied customers are those who can buy from several devices. Omnichannel marketing provides that apt flexibility to the users.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/21110216\/Enhance-products\u2019-accessibility-to-customers-1.jpg\" alt=\"Enhance product accessibility \n\" class=\"wp-image-3059\" width=\"534\" height=\"489\"\/><\/figure>\n<\/div>\n\n\n<p><strong>CONS<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complex and comprehensive<\/strong>: In order to leave a long-lasting impression on your users, you must take all channels into account. What holds your ground is comprehensive customer research.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Necessitates open communication:<\/strong> Omni-channel marketing requires open communication amongst all your marketing team, whether it\u2019s your customer service team or shop floor assistants.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/11\/Necessitates-open-communication-min1.png\" alt=\"Necessitates-open-communication-min\" class=\"wp-image-10237\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Necessitates-open-communication-min1.png 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Necessitates-open-communication-min1.png 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Necessitates-open-communication-min1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Necessitates-open-communication-min1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/11\/Necessitates-open-communication-min1.png 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>After having an extensive discussion over the pros and cons of all the above <a href=\"https:\/\/www.nvecta.com\/blog\/6-strategies-to-enhance-your-customer-engagement\/\" target=\"_blank\" rel=\"noopener\">customer engagement<\/a> approaches. You can plan out which works for your business. Earlier multi-channel marketing and cross-channel marketing were enough in <strong>chalking out a successful strateg<\/strong>y. Now as the customers have become omnipresent so does a marketer who has to grow his potentialities to match with the customer intensity.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>Most of the top brands are using these <span style=\"text-decoration: underline;\">marketing channels<\/span> to increase user engagement. Also, they have seen a profound improvement in sales rates and customer engagement.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.notifyvisitors.com\/site\/scheduledemo\/?ss=blog-different-marketing-channels\/\" style=\"color:#ffffff;background-color:#f8862c\" target=\"_blank\" rel=\"noopener\">Schedule Your Demo<\/a><\/div>\n\n\n\n<div id=\"embeded_cta2\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The upsurge of new What are the different marketing channels has ascended the growth of an online business. Brands that were earlier using limited channels to engage with customers are now open to the exposure of these channels. Various brands were using phones, emails, and tablets as the major key to engaging and communicating with [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[],"class_list":["post-3034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=3034"}],"version-history":[{"count":55,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3034\/revisions"}],"predecessor-version":[{"id":18501,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/3034\/revisions\/18501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7544"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=3034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=3034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=3034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}