{"id":2935,"date":"2019-10-19T12:57:00","date_gmt":"2019-10-19T12:57:00","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=2935"},"modified":"2024-10-21T11:52:35","modified_gmt":"2024-10-21T11:52:35","slug":"whatsapp-marketing","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/whatsapp-marketing\/","title":{"rendered":"What is WhatsApp Marketing: Ultimate Guide"},"content":{"rendered":"\n<p>As soon as digital marketing replaced traditional marketing. Business value and growth have definitely been enriched tenfold.  Social media always play a major role in bridging this gap. Apps such as WhatsApp &amp; Instagram have made communication much easier between businesses and customers. Further, in this article, we will learn about how <strong>WhatsApp marketing<\/strong> has made a significant mark in this industry.<\/p>\n\n\n\n<p>After being the most popular real-time messaging app. Whatsapp has launched a new version. i.e. Whatsapp business. Now marketers can use <a href=\"https:\/\/www.nvecta.com\/blog\/whatsapp-for-business\/\" target=\"_blank\" rel=\"noopener\">Whatsapp for business<\/a> as well. &#8216;Whatsapp marketing&#8217; app is already proving its efficacy in marketing.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-background-color has-text-color has-background has-medium-font-size\" style=\"color:#c6e4f5\">PERSONALIZATION THROUGH REAL-TIME  MESSAGING APPS<\/p>\n\n\n\n<p>To value your customers in the digital era is the ultimate goal of every marketer. A marketer must value his customer and treat him like a king. After the arrival of real-time messaging apps, <a href=\"https:\/\/www.notifyvisitors.com\/product\/personalisation\" target=\"_blank\" rel=\"noopener\">personalization<\/a> has reached new heights.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/whatsapp-marketing\/#Engage_with_the_users_through_WhatsApp_business\" >Engage with the users through WhatsApp business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/whatsapp-marketing\/#How_to_increase_customer_engagement_through_Whatsapp\" >How to increase customer engagement through Whatsapp?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"engage-with-the-users-through-whatsapp-business\"><span class=\"ez-toc-section\" id=\"Engage_with_the_users_through_WhatsApp_business\"><\/span><strong>Engage with the users through WhatsApp busines<\/strong>s <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although marketers can engage with the users through Whatsapp business. They cannot intrude into their privacy. If a user likes a business, he can communicate with the business. In case the company is annoying you with unwanted messages. A user can block it outright. <mark>Whatsapp business<\/mark> is different from regular WhatsApp. Let\u2019s have a look at <strong>Whatsapp business features<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Register landline numbers:<\/strong> Businesses can register landline numbers to run their business accounts. Also, you can include the type of business. i.e. whether it&#8217;s family-owned or a corporate one.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Register-landline-numbers1.jpg\" alt=\"Register-landline-numbers\" class=\"wp-image-9890\" style=\"width:480px;height:480px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Register-landline-numbers1.jpg 640w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Register-landline-numbers1.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Register-landline-numbers1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Register-landline-numbers1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Register-landline-numbers1.jpg 270w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advantage of automated replies:<\/strong> Set <a href=\"https:\/\/www.cloudtalk.io\/whatsapp-inbound-messages\/\" target=\"_blank\" rel=\"noopener\">automated replies<\/a> to dissolve customer queries instantly. Also, you can connect with your customers in case you are unavailable to chat.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"772\" height=\"560\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Marketing-Automation-Workflows.jpg\" alt=\"Marketing Automation Workflows\" class=\"wp-image-9887\" style=\"width:579px;height:420px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Marketing-Automation-Workflows.jpg 772w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Marketing-Automation-Workflows.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Marketing-Automation-Workflows.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Marketing-Automation-Workflows.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Marketing-Automation-Workflows.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Marketing-Automation-Workflows.jpg 740w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The authenticity of business:<\/strong> App provides authenticity to your account with a green tick. It allows the user to get rid of fraudulent companies and trust only the genuine ones.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Authenticity-of-business1.jpg\" alt=\"Authenticity-of-business\" class=\"wp-image-9883\" style=\"width:480px;height:480px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Authenticity-of-business1.jpg 640w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Authenticity-of-business1.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Authenticity-of-business1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Authenticity-of-business1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Authenticity-of-business1.jpg 270w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Message statistics:<\/strong> Get useful insight into the number of messages sent or delivered.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"670\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Message-statistics1.jpg\" alt=\"Message-statistics\" class=\"wp-image-9888\" style=\"width:571px;height:503px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Message-statistics1.jpg 761w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Message-statistics1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Message-statistics1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Message-statistics1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Message-statistics1.jpg 341w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Message-statistics1.jpg 740w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-increase-customer-engagement-through-whatsapp\"><span class=\"ez-toc-section\" id=\"How_to_increase_customer_engagement_through_Whatsapp\"><\/span>How to increase customer engagement through Whatsapp?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1.<\/strong> <strong>Advantage of cross-platform: <\/strong>Whatsapp is a cross-platform app. Hence, you can target the audience easily. Traffic analytics gives you insight into the networks where&nbsp;people are engaging more. WhatsApp traffic analytics provides you enough data to pull your <a href=\"https:\/\/www.nvecta.com\/blog\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">social media strategy<\/a>. Share your WhatsApp number on your website to allow customers to approach you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"619\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Advantage-of-cross-platform1.jpg\" alt=\"Advantage-of-cross-platform\" class=\"wp-image-9882\" style=\"width:464px;height:464px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Advantage-of-cross-platform1.jpg 619w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Advantage-of-cross-platform1.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Advantage-of-cross-platform1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Advantage-of-cross-platform1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Advantage-of-cross-platform1.jpg 270w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>2. Increase engagement through broadcast lists:<\/strong> Create a broadcast list to&nbsp;categorize your audience. Include invitations or links in your messages to engage them. Whatsapp marketing is a conducive approach adopted by marketers to speak out loud and clear to their audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"659\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty11.jpg\" alt=\"Ensure-customer-loyalty1\" class=\"wp-image-9892\" style=\"width:494px;height:494px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty11.jpg 659w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty11.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty11.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty11.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty11.jpg 270w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>3<\/strong>. <strong>Take benefit of group chats<\/strong>: The app provides authenticity to your account with a green tick. It allows the user to get rid of fraudulent companies and trust only the genuine ones.<\/p>\n\n\n\n<p><strong>4<\/strong>. <strong>Promote your brand<\/strong>: Whatsapp is the most convenient medium to promote your brand. Make offers to the audience by providing them links to your website. Appeal to the audience through lucrative offers. Use the status feature of WhatsApp to promote your brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"646\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Promote-your-brand1.jpg\" alt=\"Promote-your-brand\" class=\"wp-image-9889\" style=\"width:420px;height:485px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Promote-your-brand1.jpg 560w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Promote-your-brand1.jpg 260w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Promote-your-brand1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Promote-your-brand1.jpg 270w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>5<\/strong>. <strong>Create well-curated content:<\/strong> Developing informative content is important for any promotional activity. Your content must appeal to the customers. Add&nbsp;images or Gifs to express what you want to convey.<\/p>\n\n\n\n<p><strong>6<\/strong>. <strong>Customer support to the next level<\/strong>: Not only you can provide customer support on mobile devices. But it is compatible with desktop devices. You can serve your customers well by solving their queries quickly.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"697\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Customer-support-to-the-next-level1.jpg\" alt=\"Customer-support-to-the-next-level\" class=\"wp-image-9884\" style=\"width:420px;height:523px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Customer-support-to-the-next-level1.jpg 560w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Customer-support-to-the-next-level1.jpg 241w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Customer-support-to-the-next-level1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Customer-support-to-the-next-level1.jpg 270w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>7<\/strong>. <strong>Solve queries on phone calls:<\/strong> The app allows customers to dissolve any query through&nbsp;a phone call. Customers can ask for any information or talk directly to the salesperson.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"995\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Solve-query-on-phone-calls1.jpg\" alt=\"Solve-query-on-phone-calls\" class=\"wp-image-9891\" style=\"width:400px;height:498px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Solve-query-on-phone-calls1.jpg 800w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Solve-query-on-phone-calls1.jpg 241w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Solve-query-on-phone-calls1.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Solve-query-on-phone-calls1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Solve-query-on-phone-calls1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Solve-query-on-phone-calls1.jpg 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>8. Ensure customer loyalty:<\/strong> With group chats and broadcast lists, you can win customer\u2019s trust. Also, the brand persona helps in building a great reputation with the customers.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg\" alt=\"Ensure-customer-loyalty-1024x1024\" class=\"wp-image-9886\" style=\"width:512px;height:512px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/10\/Ensure-customer-loyalty-1024x1024.jpg 740w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>Conclusion<\/strong>:<\/p>\n\n\n\n<p>You can apply effective strategies through useful facts and features of WhatsApp. Once you know how it works, you can build successful <a href=\"https:\/\/www.nvecta.com\/blog\/effective-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">marketing strategies<\/a>. Thus, the app can take your business to heights.<\/p>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/what-is-whatsapp-business\" target=\"_blank\" rel=\"noopener\">What is Whatsapp Business and its Features?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/provide-users-a-better-travel-experience-through-whatsapp-messages\/\" target=\"_blank\" rel=\"noopener\">How To Deliver A Better Travel Experience With Whatsapp Business?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/whatsapp-marketing-strategy\" target=\"_blank\" rel=\"noopener\">Whatsapp Marketing Strategy Is Crucial To Your Business. Learn Why!<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/whatsapp-business-api-for-retail-marketing\/\" target=\"_blank\" rel=\"noopener\">5 Tricks To Boost Retail Marketing With Whatsapp Business API<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"embeded_cta2\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>As soon as digital marketing replaced traditional marketing. Business value and growth have definitely been enriched tenfold. Social media always play a major role in bridging this gap. Apps such as WhatsApp &amp; Instagram have made communication much easier between businesses and customers. Further, in this article, we will learn about how WhatsApp marketing has [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-2935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whatsapp-business"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=2935"}],"version-history":[{"count":34,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2935\/revisions"}],"predecessor-version":[{"id":31720,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2935\/revisions\/31720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7493"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=2935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=2935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=2935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}