{"id":2116,"date":"2019-04-30T10:53:53","date_gmt":"2019-04-30T10:53:53","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=2116"},"modified":"2020-09-11T08:59:36","modified_gmt":"2020-09-11T08:59:36","slug":"lal-pathlabs-uses-notifyvisitors-pwa-to-increase-conversion-rate","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/lal-pathlabs-uses-notifyvisitors-pwa-to-increase-conversion-rate\/","title":{"rendered":"How Lal PathLabs uses NotifyVisitors PWA to Increase Conversion Rate"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/lal-pathlabs-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#About_the_Client\" >About the Client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/lal-pathlabs-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Goals\" >Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/lal-pathlabs-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Challenge\" >Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/lal-pathlabs-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Approach_to_the_Solution\" >Approach to the Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/lal-pathlabs-uses-notifyvisitors-pwa-to-increase-conversion-rate\/#Result\" >Result<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"About_the_Client\"><\/span>About the Client<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lal Path Labs is one of the leading pathology labs in India. It was started in 1949, by the late Dr. S. K. Lal. They have built a national network consisting of their National Reference Laboratory in New Delhi along with 190+ other clinical\/medical laboratories, 1700+ lab patient service centers and 5,000+ pickup points as of March 31, 2017, with the widest test menu of 4500 tests and panels. Lal PathLabs using PWA for the best online experience.<\/p>\n<p>Dr. Lal PathLabs, Rohini is NABL <b>certified pathology lab in India<\/b>.<\/p>\n<ul>\n<li><b>Client Name: <\/b>Lal Path Labs<\/li>\n<li><b>Client Website:<\/b> https:\/\/www.lalpathlabs.com\/<\/li>\n<li><b>Headquarters:<\/b> Delhi, India<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Goals\"><\/span><b>Goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Increase in Conversions with easy navigation of the mobile site<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2148\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105051\/goals.png\" alt=\"goals\" width=\"284\" height=\"334\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105051\/goals.png 400w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105051\/goals-255x300.png 255w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105051\/goals-370x435.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105051\/goals-270x317.png 270w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><b>Challenge<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Indian leading pathology labs observed that their 90% of visitor traffic is coming from mobile mediums (of which 25% came from Lal PathLabs mobile app and 65% from its mobile site). The conversion rate for the mobile site was low as compared to Mobile app and desktop site. They found the key problem was slow website loading.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2149\" src=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105142\/challenge1.png\" alt=\"challenge\" width=\"300\" height=\"359\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105142\/challenge1.png 400w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105142\/challenge1-251x300.png 251w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105142\/challenge1-370x443.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2019\/04\/30105142\/challenge1-270x323.png 270w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Approach_to_the_Solution\"><\/span><b>Approach to the Solution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Implement NotifyVisitors PWA on Lal PathLabs Mobile Site.<\/li>\n<li>Enables offline caching<\/li>\n<li>A refresh UI design to navigate the site easily<\/li>\n<li>Triggering relevant offers via Push notifications, based on search history and previous purchases<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Result\"><\/span><b>Result<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Conversions increased by 40% than before<\/li>\n<li>Session duration increased by 30% due to refresh UI in PWA.<\/li>\n<li>Reduced Load Time from 22 seconds to 5 seconds.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>About the Client Lal Path Labs is one of the leading pathology labs in India. It was started in 1949, by the late Dr. S. K. Lal. They have built a national network consisting of their National Reference Laboratory in New Delhi along with 190+ other clinical\/medical laboratories, 1700+ lab patient service centers and 5,000+ [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,70],"tags":[],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-progressive-web-app","category-case-studies"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=2116"}],"version-history":[{"count":10,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2116\/revisions"}],"predecessor-version":[{"id":7668,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/2116\/revisions\/7668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7662"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=2116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=2116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=2116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}