{"id":1949,"date":"2019-03-04T11:13:09","date_gmt":"2019-03-04T11:13:09","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=1949"},"modified":"2024-06-23T08:51:31","modified_gmt":"2024-06-23T08:51:31","slug":"what-is-ab-testing-and-how-it-works","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/","title":{"rendered":"What is A\/B Testing and how it works?"},"content":{"rendered":"\n<p><strong>AB testing<\/strong>&nbsp;is a process of experiment between two or more web pages. This can be done on email campaigns or other marketing assets. That too with just one varying element to find which converts or performs the best. A\/B test can be conducted with more pages as desired. <\/p>\n\n\n\n<p>For example, if you are changing\na&nbsp;headline on one of your web page, you would create two versions of the\nsame page by making changes in a headline only. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#How_to_Make_your_marketing_efforts_Profitable\" >How to Make your marketing efforts  Profitable?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#1_Research_on_visitor_behavior\" >1) Research on visitor behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#2_Create_AB_Testing_Variations\" >2) Create A\/B Testing Variations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#3_Analyze_the_Results\" >3) Analyze the Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#Types_of_AB_Testing\" >Types of AB Testing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#Split_URL_AB_Testing\" >Split URL A\/B Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#Multivariate_AB_Testing\" >Multivariate A\/B Testing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#What_to_AB_test_on_your_Website\" >What to A\/B test on your Website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#Why_AB_Testing\" >Why A\/B Testing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#1_Boost_Conversion_Rates\" >1) Boost Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#2_Improve_Visitor_Engagement\" >2) Improve Visitor Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#3_Reduced_bounce_rates\" >3) Reduced bounce rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#4_Easy_Analysis_Quick_Results\" >4) Easy Analysis &amp; Quick Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#5_Lower_Risks\" >5) Lower Risks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/#6_Reduced_cart_abandonment\" >6) Reduced cart abandonment<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"how-to-make-your-marketing-efforts-profitable\"><span class=\"ez-toc-section\" id=\"How_to_Make_your_marketing_efforts_Profitable\"><\/span>How to <strong>Make your marketing efforts  Profitable<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-research-on-visitor-behavior\"><span class=\"ez-toc-section\" id=\"1_Research_on_visitor_behavior\"><\/span>1) <strong>Research on visitor behavior<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By using NotifyVisitors CRO tools such as heatmaps, <a href=\"https:\/\/www.notifyvisitors.com\/product\/heatmaps#formAnalysisSection\" target=\"_blank\" rel=\"noopener\">Form Analysis<\/a>, <a href=\"https:\/\/www.notifyvisitors.com\/product\/heatmaps#userrecording\" target=\"_blank\" rel=\"noopener\">User Session Recordings<\/a> <strong>and <a href=\"https:\/\/testrigor.com\/ai-in-software-testing\/\" target=\"_blank\" rel=\"noopener\">AI testing tools<\/a>,<\/strong> you can research and collect data on visitor behavior to identify the problem, why your site visitors not converting into customers. You can also use a free tool like Google Analytics to collect data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-b-testing-variations\"><span class=\"ez-toc-section\" id=\"2_Create_AB_Testing_Variations\"><\/span><strong>2) Create A\/B Testing Variations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you complete your research and have some data. Now you know what you have to Test. Design your Champion variation by NotifyVisitors Editor and A\/B test it against the existing page (Original Page) and present variation with half of your visitors i.e., 50:50 or you can create more than one variant at a time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-analyze-the-results\"><span class=\"ez-toc-section\" id=\"3_Analyze_the_Results\"><\/span>3) <strong>Analyze the Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Monitor your A\/B Test campaigns and analyze the results to find which variation converts or performs the best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-ab-testing\"><span class=\"ez-toc-section\" id=\"Types_of_AB_Testing\"><\/span><strong>Types of AB Testing <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To improve <a href=\"https:\/\/www.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/\" target=\"_blank\" rel=\"noopener\">conversion rates optimization<\/a> on your Website, <strong><a href=\"https:\/\/www.trychameleon.com\/blog\/growth-strategy\" target=\"_blank\" rel=\"noopener\">A\/B Testing<\/a><\/strong> is preferred to be one of the best methods.<\/p>\n\n\n\n<p>With this method, you will create multiple variations of your website by easily changing the Webpage content. Divide your web traffic among all variations and track the progress of each variation&nbsp;by using tools. For example, the winning control Page against Variation1 changes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"744\" height=\"374\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/05\/image32.png\" alt=\"types of AB testing \" class=\"wp-image-11696\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image32.png 744w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image32.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image32.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image32.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image32.png 740w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"split-url-a-b-testing\"><span class=\"ez-toc-section\" id=\"Split_URL_AB_Testing\"><\/span><strong>Split URL A\/B Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These tests are useful to analyze,\nwhich webpage design direction is better than another.<\/p>\n\n\n\n<p>You will create two different URLs of the same landing page and distribute your traffic among them through&nbsp;<strong>Split URL A\/B testing<\/strong>. You can create and host your own landing pages in Split URL A\/B testing.<\/p>\n\n\n\n<p>For instance, send 50% traffic on the control Landing page and remaining on the variation Landing page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"317\" height=\"159\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/05\/download.png\" alt=\"Split URL A\/B Testing\" class=\"wp-image-11695\" style=\"width:540px;height:271px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/download.png 317w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/download.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/download.png 270w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"multivariate-a-b-testing\"><span class=\"ez-toc-section\" id=\"Multivariate_AB_Testing\"><\/span><strong>Multivariate A\/B Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can test 100s of changes at once.\nThe <strong>Multivariate A\/B testing<\/strong> mode combines all the changes you make and\ngenerate resulting designs automatically.<\/p>\n\n\n\n<p>NotifyVisitors Multivariate Reports will reflect that what visitors like most and what UI change makes them convert. You require more traffic to test <a href=\"https:\/\/www.nvecta.com\/blog\/ab-testing-and-multivariate-testing\" target=\"_blank\" rel=\"noopener\">Multivariate AB Testing <\/a>to get profitable results.<\/p>\n\n\n\n<p>Results will not profitable if you are testing in-depth with lower traffic as compared to <strong>AB testing<\/strong> because in it you are sending 50% of your site traffic to the Control (original page) and 50% traffic to the variant page. In Multivariate Testing, you are only distributing 5, 10, or 15% of your traffic to each variation.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"804\" height=\"454\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/05\/image-20.png\" alt=\"Multivariate AB Testing\" class=\"wp-image-11693\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image-20.png 804w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image-20.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image-20.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image-20.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image-20.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/05\/image-20.png 740w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-a-b-test-on-your-website\"><span class=\"ez-toc-section\" id=\"What_to_AB_test_on_your_Website\"><\/span><strong>What to A\/B test on your Website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Font Size and Style<\/li>\n\n\n\n<li>Call to Action Buttons<\/li>\n\n\n\n<li>Elements Position<\/li>\n\n\n\n<li>Headline Text<\/li>\n\n\n\n<li>Pricing structure<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Re-arranged Form Fields<\/li>\n\n\n\n<li>Hiding an Element<\/li>\n\n\n\n<li>Reduce steps in checkout Journey<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-a-b-testing\"><span class=\"ez-toc-section\" id=\"Why_AB_Testing\"><\/span><strong>Why A\/B Testing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are looking to increase the conversion rate on your site, <a href=\"https:\/\/www.notifyvisitors.com\/product\/ab-testing\" target=\"_blank\" rel=\"noopener\">NotifyVisitors<\/a> A\/B Testing advanced tool will help you complete your Goals on time without making your development efforts. &nbsp;Below are some benefits:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-boost-conversion-rates\"><span class=\"ez-toc-section\" id=\"1_Boost_Conversion_Rates\"><\/span>1) <strong>Boost Conversion Rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To improve conversion rates on your Website, A\/B Testing is preferred to be one of the best methods. A\/B Testing different colors on buttons, changing the text on your CTAs on sign-ups forms even re-arranging your forms fields will reflect the change in a number of visitors who fills the forms and clicks on these CTAs. By using NotifyVisitors testing Reports you can easily convert your site visitors into customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-improve-visitor-engagement\"><span class=\"ez-toc-section\" id=\"2_Improve_Visitor_Engagement\"><\/span>2) <strong>Improve Visitor Engagement<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By running campaigns on a live environment with changes in CTAs text, color or change in any element can improve the number of visitors who clicked on those CTAs or element.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-reduced-bounce-rates\"><span class=\"ez-toc-section\" id=\"3_Reduced_bounce_rates\"><\/span>3) <strong>Reduced bounce rates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If one of your web pages has a high bounce rate, testing different changes will reduce the bounce rate and increase your site visitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-easy-analysis-quick-results\"><span class=\"ez-toc-section\" id=\"4_Easy_Analysis_Quick_Results\"><\/span>4) <strong>Easy Analysis &amp; Quick Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finding a winner variation of A\/B test is easy with NotifyVisitors Report. Reports will tell you Page Views, Unique Visitors, Engagement time and Converts for each variation and control page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-lower-risks\"><span class=\"ez-toc-section\" id=\"5_Lower_Risks\"><\/span>5) <strong>Lower Risks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Major UI changes on your site can result in&nbsp;considerable costs or&nbsp;required significant strategy changes. A\/B testing helps you to analyze visitor behavior before taking major decisions and avoiding mistakes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-reduced-cart-abandonment\"><span class=\"ez-toc-section\" id=\"6_Reduced_cart_abandonment\"><\/span><strong>6) Reduced cart abandonment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\/B Testing on the checkout page, reducing steps in checkout journey will help you to reduce cart abandonment.<\/p>\n\n\n\n<p><strong>Read more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/how-to-a-b-test-push-notification\" target=\"_blank\" rel=\"noopener\">A\/B test Your Push Notifications To Uplift Mobile Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-ab-testing-software\/\" target=\"_blank\" rel=\"noopener\">20 Best AB Testing Software &amp; Tools in 2022 for Better Conversion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/improve-seo-with-ab-testing\/\" target=\"_blank\" rel=\"noopener\">How to Improve SEO With A\/B Testing Tool<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/ab-testing-statistics\/\" target=\"_blank\" rel=\"noopener\">27 Valuable A\/B Testing Statistics To Follow in 2021<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>AB testing&nbsp;is a process of experiment between two or more web pages. This can be done on email campaigns or other marketing assets. That too with just one varying element to find which converts or performs the best. A\/B test can be conducted with more pages as desired. For example, if you are changing a&nbsp;headline [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-1949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=1949"}],"version-history":[{"count":21,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1949\/revisions"}],"predecessor-version":[{"id":30934,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1949\/revisions\/30934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7423"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=1949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=1949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=1949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}