{"id":1913,"date":"2019-02-13T10:58:49","date_gmt":"2019-02-13T10:58:49","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=1913"},"modified":"2022-06-24T12:47:47","modified_gmt":"2022-06-24T12:47:47","slug":"kotak-securities-used-conversion-rate-optimization-to-increase-conversions","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/","title":{"rendered":"How Kotak Securities used Conversion Rate Optimization Software (CRO) to increase Conversions"},"content":{"rendered":"\n<p><strong>Kotak Securities<\/strong> is a part of Kotak Mahindra Bank Ltd which has headquarters in Mumbai, India. Established in 1994. It deals specifically in capital markets. Kotak Securities offers a macroeconomic outlook and provides fundamental and technical analysis of stocks to investors. It aims to become a preferred equity investment partner by offering seamless trading experiences for their customers by providing technologically advanced platforms and insightful research studies.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/#The_Objective\" >The Objective:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/#Key_Results_of_Conversion_Rate_Optimization_Software\" >Key Results of Conversion Rate Optimization Software:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/#The_Solution\" >The Solution:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/#1\" >1)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/#2\" >2)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/#3\" >3)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/kotak-securities-used-conversion-rate-optimization-to-increase-conversions\/#Read_Also\" >Read Also:&nbsp;<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Objective\"><\/span><strong>The Objective<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Analyze user behavior<\/li><li>Identify the pain points in the website<\/li><li>Implement CRO to make the website more user-friendly<\/li><li>Add Call to Actions where ever possible<\/li><li>Drive more conversions<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Results_of_Conversion_Rate_Optimization_Software\"><\/span><strong>Key Results of Conversion Rate Optimization Software:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>The result<strong> <\/strong>of applying<strong> conversion optimization increased by 42% more user engagement.<\/strong><\/li><li><strong>Increase in the number of new users by 15% <\/strong>who opened an account through the website&nbsp;<\/li><li>Increased conversions<strong> without incurring any extra cost<\/strong> on advertising.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span><strong>The Solution<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Initially, the page not found page was just a collection of images which didn&#8217;t include any call to action.&nbsp;<a href=\"https:\/\/www.notifyvisitors.com\/product\/pop-up-notification\" target=\"_blank\" rel=\"noopener\">Notify Visitors introduced a call to action<\/a>, which was nothing but a text box. It suggests that the website will get back to you if you enter your details. This resonated well with the audience and increased the number of people who entered their data. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"804\" height=\"544\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security.png\" alt=\"kotak security\" class=\"wp-image-12454\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security.png 804w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security.png 740w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1\"><\/span>1)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On the join us page of the website, initially the &#8220;Open An Account&#8221; button was near the account login button. NotifyVisitors designed a new button which was at the lower right corner of the page. This is logically the correct position for the CTA. Since the user would finish reading the paragraph and directly click on it. This increased conversions considerably.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"804\" height=\"438\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security-CRO.png\" alt=\"kotak security CRO\" class=\"wp-image-12455\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security-CRO.png 804w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security-CRO.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security-CRO.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security-CRO.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security-CRO.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/kotak-security-CRO.png 740w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2\"><\/span>2)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Also, the same was done on Home Page. The red button for opening an account is more welcoming as compared to the yellow button used before. This attracted the visitors whose main purpose to come to the website was to open an account. This reduced the time they took to take the action by making the process straight forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3\"><\/span>3) <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"804\" height=\"544\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/06\/case-study-kotak.png\" alt=\"CRO case study\" class=\"wp-image-12456\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/case-study-kotak.png 804w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/case-study-kotak.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/case-study-kotak.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/case-study-kotak.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/case-study-kotak.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/case-study-kotak.png 740w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure><\/div>\n\n\n\n<p>The about us dialog box which initially included some buttons were not directly linked to an actionable step was modified to include the &#8220;Make an Account&#8221; dialog boxes which increased the conversions manifold.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"438\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/06\/CRO-case-study.png\" alt=\"CRO case study\" class=\"wp-image-12457\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/CRO-case-study.png 804w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/CRO-case-study.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/CRO-case-study.png 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/CRO-case-study.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/CRO-case-study.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/CRO-case-study.png 740w\" sizes=\"(max-width: 804px) 100vw, 804px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>C<\/strong>onclusion:<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.notifyvisitors.com\/product\/personalisation\" target=\"_blank\" rel=\"noopener\"><strong>Conversion rate optimization&nbsp;software<\/strong><\/a> helped Kotak Securities to reach its objectives. The number of accounts being opened <strong>increased by about 15%<\/strong> just by tweaking certain design elements of their website.<\/p>\n\n\n\n<p>NotifyVisitors achieved this without even changing the code of their\nwebsite. They just added this code on their own systems and it got reflected on\nKotak Securities website. This is how much the NotifyVisitors system is\nuser-friendly and easy to implement. Kotak took benefit from our services. You\ncan too!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Read_Also\"><\/span><strong>Read Also:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-background has-very-light-gray-background-color\"><a href=\"https:\/\/www.nvecta.com\/blog\/aditya-birla-heatmap-case-study\" target=\"_blank\" rel=\"noopener\">How NotifyVisitors Heatmap Increased Aditya Birla Capital Signup  by 20%<\/a><br><a href=\"https:\/\/www.nvecta.com\/blog\/how-web-push-notification-is-helping-pvr-case-study\" target=\"_blank\" rel=\"noopener\">How Web Push Notification is helping PVR<\/a><br><a href=\"https:\/\/www.nvecta.com\/blog\/axis-bank-case-study\" target=\"_blank\" rel=\"noopener\">Axis Bank Obtained Desired Results Using Push Notification<\/a><br><a href=\"https:\/\/www.nvecta.com\/blog\/1mg-case-study\" target=\"_blank\" rel=\"noopener\">1 MG\u2019s Interactive Web Push for Customer Engagement<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kotak Securities is a part of Kotak Mahindra Bank Ltd which has headquarters in Mumbai, India. Established in 1994. It deals specifically in capital markets. Kotak Securities offers a macroeconomic outlook and provides fundamental and technical analysis of stocks to investors. It aims to become a preferred equity investment partner by offering seamless trading experiences [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":7431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-1913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=1913"}],"version-history":[{"count":25,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1913\/revisions"}],"predecessor-version":[{"id":12458,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1913\/revisions\/12458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7431"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=1913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=1913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=1913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}