{"id":18362,"date":"2023-02-23T12:19:09","date_gmt":"2023-02-23T12:19:09","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=18362"},"modified":"2026-04-13T10:37:12","modified_gmt":"2026-04-13T10:37:12","slug":"abandoned-cart-emails","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/","title":{"rendered":"17 Highly Effective Abandoned Cart Emails to Win Back Customers ([year])"},"content":{"rendered":"\n<p>For any e-commerce business, marketing plays a crucial role in its success. Email marketing is the best and most popular marketing aspect in e-commerce businesses. If you have an e-commerce company, you must focus on email marketing.&nbsp;<\/p>\n\n\n\n<p>The major problem of all e-commerce businesses is Abandoned Carts, which weakens the sales funnel and leads to huge losses. In this post, we will discuss some of the most effective <strong>abandoned cart emails<\/strong> that will help you win back customers.&nbsp;&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#What_is_Cart_Abandonment\" >What is Cart Abandonment?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#What_are_Abandoned_Cart_Emails\" >What are Abandoned Cart Emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#Reasons_for_Abandoned_Carts\" >Reasons for Abandoned Carts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#How_Do_Abandoned_Cart_Emails_Work\" >How Do Abandoned Cart Emails Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#How_to_write_successful_Abandoned_Cart_Emails\" >How to write successful Abandoned Cart Emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#Some_Effective_Abandoned_Cart_Emails_Examples_That_Should_Consider\" >Some Effective Abandoned Cart Emails Examples That Should Consider<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#1_Make_use_of_GIFs_images-_NARS_Cosmetics\" >1. Make use of GIFs images- NARS Cosmetics&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#2_Use_visual_cues_to_draw_user_attention_%E2%80%93_The_North_Face\" >2. Use visual cues to draw user attention &#8211; The North Face<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#3_Short_simple_and_with_social_proof-_Casper\" >3. Short, simple, and with social proof- Casper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#4_Personalization_helpful-_Ugmonk\" >4. Personalization &amp; helpful- Ugmonk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#5_Includes_notes_secure_payments_and_easy_returns_%E2%80%93_Moschino\" >5. Includes notes, secure payments, and easy returns &#8211; Moschino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#6_Use_geometric_design_and_create_urgency-_Puma\" >6. Use geometric design and create urgency- Puma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#7_Straight_and_to_the_point-_Amazon\" >7. Straight and to the point- Amazon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#8_Hitting_it_out_of_the_park-_Google_Store\" >8. Hitting it out of the park- Google Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#9_Include_the_discount_or_promotion_offer_%E2%80%93_SHEIN\" >9. Include the discount or promotion offer &#8211; SHEIN<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#10_Highlights_the_product_details_%E2%80%93_Mango\" >10. Highlights the product details \u2013 Mango<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#11_Includes_the_right_elements-_Dyson\" >11. Includes the right elements- Dyson<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#12_Reserve_the_cart_for_a_limited_time-_Society_6\" >12. Reserve the cart for a limited time- Society 6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#13_Include_a_coupon_code-_Cufflinks\" >13. Include a coupon code- Cufflinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#14_Use_customization_to_attract_customers-_Adidas\" >14. Use customization to attract customers- Adidas.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#15_Use_of_images_and_copywriting-_Drop\" >15. Use of images and copywriting- Drop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#16_Brand_identity_in_design_and_copy-_Dollar_Shave_Club\" >16. Brand identity in design and copy- Dollar Shave Club<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#17_Use_images_as_emotional_marketing-_Sugar_Bear_Hair\" >17. Use images as emotional marketing- Sugar Bear Hair<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/blog.nvecta.com\/blog\/abandoned-cart-emails\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-cart-abandonment\"><span class=\"ez-toc-section\" id=\"What_is_Cart_Abandonment\"><\/span>What is Cart Abandonment?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/cart-abandonment\/\" target=\"_blank\" rel=\"noopener\">Cart Abandonment<\/a> is when a customer adds items to their cart but abandons it without completing the purchase. The items left behind in the cart are abandoned. The reason for cart abandonment varies from customer to customer and business to business.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-abandoned-cart-emails\"><span class=\"ez-toc-section\" id=\"What_are_Abandoned_Cart_Emails\"><\/span>What are Abandoned Cart Emails?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>Abandoned cart emails<\/em> are sent to customers who left their cart abandoned without completing the checkout process or purchase. These emails are <a href=\"https:\/\/www.nvecta.com\/blog\/follow-up-email\/\" target=\"_blank\" rel=\"noopener\">follow-up emails<\/a> to remind customers about the products they left in their cart.&nbsp;<\/p>\n\n\n\n<p>Its purpose is to encourage and <a href=\"https:\/\/www.nvecta.com\/blog\/re-engagement-email\/\" target=\"_blank\" rel=\"noopener\">re-engage customers<\/a> to purchase and increase the conversion rate. According to Baymard Institute&#8217;s study, the average shopping cart abandonment rate is 69.80%.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reasons-for-abandoned-carts\"><span class=\"ez-toc-section\" id=\"Reasons_for_Abandoned_Carts\"><\/span>Reasons for Abandoned Carts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many reasons for customers to abandon carts. According to the Baymard Institute survey, additional costs are the most common reason for shopping cart abandonment (48%).&nbsp;<\/p>\n\n\n\n<p>Here are 8 reasons for an abandoned cart which are following: &#8211;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Extra costs are high<\/li>\n\n\n\n<li>Mandatory account creation<\/li>\n\n\n\n<li>Long checkout process<\/li>\n\n\n\n<li>Fewer payment options<\/li>\n\n\n\n<li>Slow website<\/li>\n\n\n\n<li>Slow delivery&nbsp;<\/li>\n\n\n\n<li>Lack of trust<\/li>\n\n\n\n<li>Unsatisfactory return policy<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-do-abandoned-cart-emails-work\"><span class=\"ez-toc-section\" id=\"How_Do_Abandoned_Cart_Emails_Work\"><\/span>How Do Abandoned Cart Emails Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cart abandonment is a major problem for all e-commerce businesses. Therefore to recover abandoned carts, businesses need to send a series of emails to the customers to encourage them to purchase the product. Moreover, you can run an <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/\" target=\"_blank\" rel=\"noopener\">A\/B test<\/a> to determine the <a href=\"https:\/\/www.nvecta.com\/blog\/best-time-to-send-emails\/\" target=\"_blank\" rel=\"noopener\">best time to send these emails<\/a>.<\/p>\n\n\n\n<p>You can use <a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">email marketing tools<\/a> to send a series of emails automatically. It is better to <a href=\"https:\/\/www.nvecta.com\/blog\/email-sequences\/\" target=\"_blank\" rel=\"noopener\">send a series of emails<\/a> than a single email. For an abandoned cart email series, it could be structured like this:<\/p>\n\n\n\n<p>Email 1: Cart reminder (after a few hours of cart abandonment)<\/p>\n\n\n\n<p>Email 2: Follow up (after a few days)<\/p>\n\n\n\n<p>Email 3: Promotional discount (a few days after two emails)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-write-successful-abandoned-cart-emails\"><span class=\"ez-toc-section\" id=\"How_to_write_successful_Abandoned_Cart_Emails\"><\/span>How to write successful Abandoned Cart Emails?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are some tips for writing a successful abandoned cart email as follows:-&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose the right time to send emails<\/li>\n\n\n\n<li>Build trust and credibility in emails<\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/email-personalization-tips\/\" target=\"_blank\" rel=\"noopener\">Use personalization<\/a><\/li>\n\n\n\n<li>Make it mobile friendly<\/li>\n\n\n\n<li>Use appealing copywriting<\/li>\n\n\n\n<li>Offer discount and reward program<\/li>\n\n\n\n<li>Include powerful CTA<\/li>\n\n\n\n<li>Add reviews and social proof<\/li>\n\n\n\n<li>Offer support and FAQs<\/li>\n\n\n\n<li>Include a link to the website<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"some-effective-abandoned-cart-emails-examples-that-should-consider\"><span class=\"ez-toc-section\" id=\"Some_Effective_Abandoned_Cart_Emails_Examples_That_Should_Consider\"><\/span>Some Effective Abandoned Cart Emails Examples That Should Consider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The abandoned cart has been a constant problem for e-commerce businesses that need to be solved. <\/p>\n\n\n\n<p>Here are some effective abandoned cart emails examples that will help you to win back your customer. This will give you some <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-write-an-email\/\" target=\"_blank\" rel=\"noopener\">tips for writing an effective email<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-make-use-of-gifs-images-nars-cosmetics\"><span class=\"ez-toc-section\" id=\"1_Make_use_of_GIFs_images-_NARS_Cosmetics\"><\/span>1. Make use of GIFs images- <strong>NARS Cosmetics&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"756\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/oCCRpDW8nZ_Example1.jpg\" alt=\"Example1\" class=\"wp-image-18364\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oCCRpDW8nZ_Example1.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oCCRpDW8nZ_Example1-278x300.jpg 278w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oCCRpDW8nZ_Example1-139x150.jpg 139w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oCCRpDW8nZ_Example1-370x400.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oCCRpDW8nZ_Example1-270x292.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oCCRpDW8nZ_Example1-150x162.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><br><br><strong>NARS Cosmetics <\/strong>uses GIF images correctly with a bright colour combination and appealing copy. This strategy of NARS cosmetics works because it immediately grabs the reader&#8217;s attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-use-visual-cues-to-draw-user-attention-the-north-face\"><span class=\"ez-toc-section\" id=\"2_Use_visual_cues_to_draw_user_attention_%E2%80%93_The_North_Face\"><\/span>2. Use visual cues to draw user attention &#8211; <strong>The North Face<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"740\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/EKVdJS5IiS_Example2.jpg\" alt=\"Example2\" class=\"wp-image-18365\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EKVdJS5IiS_Example2.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EKVdJS5IiS_Example2-284x300.jpg 284w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EKVdJS5IiS_Example2-142x150.jpg 142w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EKVdJS5IiS_Example2-370x391.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EKVdJS5IiS_Example2-285x300.jpg 285w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EKVdJS5IiS_Example2-270x285.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EKVdJS5IiS_Example2-150x159.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p>The The North Face abandoned cart email is a standout example of creative storytelling in email marketing. By using visual cues\u2014like a person climbing\u2014it subtly guides the reader\u2019s eye toward key elements such as the product and call-to-action. This kind of suggestive imagery not only captures attention but also nudges the user toward completing their purchase by evoking a sense of progress and achievement.<\/p>\n\n\n\n<p>When paired with a <strong><a href=\"https:\/\/www.nvecta.com\/products\/customer-data-platform\" target=\"_blank\" rel=\"noopener\">Customer Data Platform<\/a> (CDP)<\/strong>, this approach becomes even more powerful. A Customer Data Platform allows brands to unify and analyze customer behavior, making it possible to trigger highly personalized abandoned cart emails at the right moment. Combining compelling visuals with data-driven timing and personalization ensures that the message feels both engaging and relevant, ultimately helping users make quicker, more confident decisions.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-short-simple-and-with-social-proof-casper\"><span class=\"ez-toc-section\" id=\"3_Short_simple_and_with_social_proof-_Casper\"><\/span>3. Short, simple, and with social proof- <strong>Casper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"554\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/eN7DOcCsyK_Example3-554x1024.jpg\" alt=\"Example3\" class=\"wp-image-18366\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/eN7DOcCsyK_Example3-554x1024.jpg 554w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/eN7DOcCsyK_Example3-162x300.jpg 162w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/eN7DOcCsyK_Example3-81x150.jpg 81w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/eN7DOcCsyK_Example3-370x685.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/eN7DOcCsyK_Example3-270x500.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/eN7DOcCsyK_Example3-150x278.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/eN7DOcCsyK_Example3.jpg 700w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Casper <\/strong>abandoned cart email is short, simple, and with important elements. Its email contains snappy text and a strong CTA. It also has another CTA that has users review. The main reason the cart was abandoned is that maybe the user has not researched.&nbsp;<\/p>\n\n\n\n<p>This CTA of other users&#8217; reviews will help in making a decision. Casper also includes contact details in the abandoned cart email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-personalization-helpful-ugmonk\"><span class=\"ez-toc-section\" id=\"4_Personalization_helpful-_Ugmonk\"><\/span>4. Personalization &amp; helpful- <strong>Ugmonk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"778\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/lBvb5WLvuy_Example4.jpg\" alt=\"Example4\" class=\"wp-image-18367\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/lBvb5WLvuy_Example4.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/lBvb5WLvuy_Example4-270x300.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/lBvb5WLvuy_Example4-135x150.jpg 135w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/lBvb5WLvuy_Example4-370x411.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/lBvb5WLvuy_Example4-150x167.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Ugmonk <\/strong>abandoned cart email comes with a fresh approach.<strong> <\/strong>It uses simple text with personalization. Its email is proactive, and a personalized message sounds very helpful.&nbsp;<\/p>\n\n\n\n<p>We like the personalization in the message and two in-line call-to-action buttons so that users can complete the checking-out process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-includes-notes-secure-payments-and-easy-returns-moschino\"><span class=\"ez-toc-section\" id=\"5_Includes_notes_secure_payments_and_easy_returns_%E2%80%93_Moschino\"><\/span>5. Includes notes, secure payments, and easy returns &#8211; <strong>Moschino<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"362\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5-362x1024.jpg\" alt=\"Example5\" class=\"wp-image-18368\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5-362x1024.jpg 362w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5-106x300.jpg 106w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5-53x150.jpg 53w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5-543x1536.jpg 543w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5-370x1046.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5-270x763.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5-150x424.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/s3ePDjjMnF_Example5.jpg 700w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/figure>\n<\/div>\n\n\n<p><br>This abandoned cart email includes information about secure payments and easy returns at the bottom. The most common and popular reason for carts being abandoned in the e-commerce clothing business is that users hesitate to purchase online. So, in your email, you can use an <a href=\"https:\/\/noda.live\/articles\/what-is-an-email-payment-link-and-how-it-works\" target=\"_blank\" rel=\"noopener\">email payment link<\/a> or offer alternative payment options like PayPal or Apple Pay to incentivize users to complete their purchases. Moschino includes powerful CTAs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-use-geometric-design-and-create-urgency-puma\"><span class=\"ez-toc-section\" id=\"6_Use_geometric_design_and_create_urgency-_Puma\"><\/span>6. Use geometric design and create urgency- <strong>Puma<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"646\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/EnhxyBuLJG_Example6.jpg\" alt=\"Example6\" class=\"wp-image-18369\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EnhxyBuLJG_Example6.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EnhxyBuLJG_Example6-300x277.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EnhxyBuLJG_Example6-163x150.jpg 163w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EnhxyBuLJG_Example6-370x341.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EnhxyBuLJG_Example6-270x249.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EnhxyBuLJG_Example6-325x300.jpg 325w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/EnhxyBuLJG_Example6-150x138.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Puma <\/strong>creates urgency in its abandoned cart email, and it works well. Puma&#8217;s geometric design and contrasting colour combination easily grab the user&#8217;s attention. The <a href=\"https:\/\/www.nvecta.com\/blog\/optimize-call-to-action\/\" target=\"_blank\" rel=\"noopener\">call-to-action<\/a> button urges the visitors to find a nearby store, as Puma is an established retail outlet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-straight-and-to-the-point-amazon\"><span class=\"ez-toc-section\" id=\"7_Straight_and_to_the_point-_Amazon\"><\/span>7. Straight and to the point- <strong><a href=\"https:\/\/www.amazon.in\/gp\/css\/homepage.html?ref_=nav_AccountFlyout_ya\" target=\"_blank\" rel=\"noopener\">Amazon<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"785\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/7wzPWPIwWx_Example7.jpg\" alt=\"Example7\" class=\"wp-image-18370\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/7wzPWPIwWx_Example7.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/7wzPWPIwWx_Example7-268x300.jpg 268w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/7wzPWPIwWx_Example7-134x150.jpg 134w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/7wzPWPIwWx_Example7-370x415.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/7wzPWPIwWx_Example7-270x303.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/7wzPWPIwWx_Example7-150x168.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Amazon <\/strong>email is straight and to the point, without being pushy or salesy. Its simple design draws users&#8217; attention toward abandoned products &amp; CTA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-hitting-it-out-of-the-park-google-store\"><span class=\"ez-toc-section\" id=\"8_Hitting_it_out_of_the_park-_Google_Store\"><\/span>8. Hitting it out of the park- <strong>Google<\/strong> <strong>Store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"794\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/kDFxxBnBPG_Example8.jpg\" alt=\"Example8\" class=\"wp-image-18371\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/kDFxxBnBPG_Example8.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/kDFxxBnBPG_Example8-264x300.jpg 264w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/kDFxxBnBPG_Example8-132x150.jpg 132w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/kDFxxBnBPG_Example8-370x420.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/kDFxxBnBPG_Example8-270x306.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/kDFxxBnBPG_Example8-150x170.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Google<\/strong> <strong>Store <\/strong>is the perfect example of abandoned cart emails. It includes all the right elements. It has perfect copywriting and a powerful &amp; clear call to action button. Google also uses personalization by showing the customer&#8217;s cart details.&nbsp;<\/p>\n\n\n\n<p>Text in the email copy that says &#8220;Going, going, (almost) gone&#8221; and &#8220;Our popular items sell out fast&#8221; create a sense of urgency and engage the unconverted visitors with the email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-include-the-discount-or-promotion-offer-shein\"><span class=\"ez-toc-section\" id=\"9_Include_the_discount_or_promotion_offer_%E2%80%93_SHEIN\"><\/span>9. Include the discount or promotion offer &#8211; <strong>SHEIN<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"622\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/loMl0dTNsC_Example9.jpg\" alt=\"\" class=\"wp-image-18372\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/loMl0dTNsC_Example9.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/loMl0dTNsC_Example9-300x267.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/loMl0dTNsC_Example9-169x150.jpg 169w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/loMl0dTNsC_Example9-370x329.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/loMl0dTNsC_Example9-270x240.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/loMl0dTNsC_Example9-338x300.jpg 338w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/loMl0dTNsC_Example9-150x133.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<p><strong>SHEIN <\/strong>abandoned cart email offers a discount to close the sale. Therefore it manged to attract abandoners to complete their purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-highlights-the-product-details-mango\"><span class=\"ez-toc-section\" id=\"10_Highlights_the_product_details_%E2%80%93_Mango\"><\/span>10. Highlights the product details \u2013 <strong>Mango<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"552\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/Z4gm655KqO_Example10.jpg\" alt=\"Example10\" class=\"wp-image-18373\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/Z4gm655KqO_Example10.jpg 700w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/Z4gm655KqO_Example10-300x237.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/Z4gm655KqO_Example10-190x150.jpg 190w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/Z4gm655KqO_Example10-370x292.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/Z4gm655KqO_Example10-270x213.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/Z4gm655KqO_Example10-150x118.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Mango <\/strong>email focuses on product details. It has a clear message: &#8220;Complete your order before they&#8217;re gone!&#8221; Mango keeps the design simple and clear CTA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-includes-the-right-elements-dyson\"><span class=\"ez-toc-section\" id=\"11_Includes_the_right_elements-_Dyson\"><\/span>11. Includes the right elements- <strong>Dyson<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/LMBNht5hfn_Example11-560x1024.jpg\" alt=\"Example11\" class=\"wp-image-18374\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/LMBNht5hfn_Example11-560x1024.jpg 560w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/LMBNht5hfn_Example11-164x300.jpg 164w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/LMBNht5hfn_Example11-82x150.jpg 82w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/LMBNht5hfn_Example11-370x676.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/LMBNht5hfn_Example11-270x493.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/LMBNht5hfn_Example11-150x274.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/LMBNht5hfn_Example11.jpg 700w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Dyson <\/strong>uses clear text, which is useful and fun to read. It also adds an image of the product to the customer&#8217;s cart. It includes two CTA buttons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-reserve-the-cart-for-a-limited-time-society-6\"><span class=\"ez-toc-section\" id=\"12_Reserve_the_cart_for_a_limited_time-_Society_6\"><\/span>12. Reserve the cart for a limited time- <strong>Society<\/strong> <strong>6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12-390x1024.jpg\" alt=\"Example12\" class=\"wp-image-18375\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12-390x1024.jpg 390w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12-114x300.jpg 114w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12-57x150.jpg 57w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12-585x1536.jpg 585w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12-370x972.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12-270x709.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12-150x394.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/pnFdnPJYQ5_Example12.jpg 700w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/figure>\n<\/div>\n\n\n<p><br>In <strong>the Society<\/strong> <strong>6 <\/strong>email, it reserves the cart for 48 hours which creates a sense of urgency. It also gives a reward. It includes stamp publications like The New York Times, the highest form of social proof.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-include-a-coupon-code-cufflinks\"><span class=\"ez-toc-section\" id=\"13_Include_a_coupon_code-_Cufflinks\"><\/span>13. Include a coupon code- <strong>Cufflinks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/sm27JxU06H_Example13-697x1024.jpg\" alt=\"Example13\" class=\"wp-image-18376\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/sm27JxU06H_Example13-697x1024.jpg 697w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/sm27JxU06H_Example13-204x300.jpg 204w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/sm27JxU06H_Example13-102x150.jpg 102w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/sm27JxU06H_Example13-370x543.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/sm27JxU06H_Example13-270x397.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/sm27JxU06H_Example13-150x220.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/sm27JxU06H_Example13.jpg 700w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/div>\n\n\n<p><br>This example includes two lines headline with product image and title. It also includes a coupon code for users as an incentive to complete their orders ASAP.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-use-customization-to-attract-customers-adidas\"><span class=\"ez-toc-section\" id=\"14_Use_customization_to_attract_customers-_Adidas\"><\/span>14. Use customization to attract customers- <strong>Adidas<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14-303x1024.jpg\" alt=\"Example14\" class=\"wp-image-18377\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14-303x1024.jpg 303w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14-89x300.jpg 89w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14-44x150.jpg 44w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14-454x1536.jpg 454w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14-370x1252.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14-270x913.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14-150x507.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/ndIOvclc9o_Example14.jpg 700w\" sizes=\"(max-width: 303px) 100vw, 303px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Adidas <\/strong>uses a creative approach by showing that the only reason the user abandoned the cart is weak Wi-Fi. Product customization is the best way to regain users. Allowing your user to customise will help them to become your <a href=\"https:\/\/www.invitereferrals.com\/blog\/guide-on-advocate-marketing\/\" target=\"_blank\" rel=\"noopener\">brand advocates<\/a>.&nbsp;<\/p>\n\n\n\n<p>In these emails, using social proof with reviews is a great tactic. Adding the store finder option is smart for winning cart abandonment users.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-use-of-images-and-copywriting-drop\"><span class=\"ez-toc-section\" id=\"15_Use_of_images_and_copywriting-_Drop\"><\/span>15. Use of images and copywriting- <strong>Drop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-337x1024.jpg\" alt=\"Example15\" class=\"wp-image-18378\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-337x1024.jpg 337w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-99x300.jpg 99w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-49x150.jpg 49w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-506x1536.jpg 506w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-674x2048.jpg 674w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-370x1124.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-270x820.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15-150x456.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/oX32mk0cCa_Example15.jpg 700w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Drop <\/strong>abandoned cart email uses images and copywriting. It creates urgency in the bolded text &#8220;ends in 19 days,&#8221; After that, they add CTA.&nbsp;<\/p>\n\n\n\n<p>They also include other products that the user might be interested in purchasing. This is a very effective strategy to return users to the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-brand-identity-in-design-and-copy-dollar-shave-club\"><span class=\"ez-toc-section\" id=\"16_Brand_identity_in_design_and_copy-_Dollar_Shave_Club\"><\/span>16. Brand identity in design and copy- <strong>Dollar Shave Club<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"652\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/cmsA7XQxNQ_Example16-652x1024.jpg\" alt=\"Example16\" class=\"wp-image-18379\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/cmsA7XQxNQ_Example16-652x1024.jpg 652w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/cmsA7XQxNQ_Example16-191x300.jpg 191w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/cmsA7XQxNQ_Example16-96x150.jpg 96w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/cmsA7XQxNQ_Example16-370x581.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/cmsA7XQxNQ_Example16-270x424.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/cmsA7XQxNQ_Example16-150x236.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/cmsA7XQxNQ_Example16.jpg 700w\" sizes=\"(max-width: 652px) 100vw, 652px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Dollar Shave Club <\/strong>is an example of a good abandoned cart email. It is known for its marketing. It keeps its design and copy as a brand identity.&nbsp;<\/p>\n\n\n\n<p>It includes social proof by adding customer testimonials in the email. Its CTA invites recipients to be a part of a brand and &#8220;Join The Club.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-use-images-as-emotional-marketing-sugar-bear-hair\"><span class=\"ez-toc-section\" id=\"17_Use_images_as_emotional_marketing-_Sugar_Bear_Hair\"><\/span>17. Use images as emotional marketing- <strong>Sugar Bear Hair<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/02\/6x6FqxH1nJ_Example17-576x1024.jpg\" alt=\"Example17\" class=\"wp-image-18380\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/6x6FqxH1nJ_Example17-576x1024.jpg 576w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/6x6FqxH1nJ_Example17-169x300.jpg 169w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/6x6FqxH1nJ_Example17-84x150.jpg 84w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/6x6FqxH1nJ_Example17-370x658.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/6x6FqxH1nJ_Example17-270x480.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/6x6FqxH1nJ_Example17-150x267.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/02\/6x6FqxH1nJ_Example17.jpg 700w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/div>\n\n\n<p><br><strong>Sugar Bear Hair <\/strong>uses Nostalgia marketing by using an image of a shopping cart as a visual cue to convey the feeling of traditional supermarket shopping. They add a clear and easy CTA to return to the cart.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"text-decoration: underline;\">Abandoned Cart Emails<\/span> or Recovery emails are the best solution for all e-commerce businesses to recover lost sales and increase conversion rates. It should be curated so well that it can draw user attention.&nbsp;<\/p>\n\n\n\n<p>Abandoned cart emails should be appealing, encouraging the customer to purchase item\/s that they left or abandoned in their cart. The examples in the above article provide all the necessary information to help you <a href=\"https:\/\/www.nvecta.com\/blog\/re-engagement-email\/\" target=\"_blank\" rel=\"noopener\">re-engage your customers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<p>Cart Abandonment is a situation where a customer adds items to their cart of an e-commerce business but leaves them in the cart without completing the process of purchasing those items.<\/p>\n\n\n\n\n<p>Abandoned Cart Emails are emails sent to customers who left their cart abandoned without completing the checkout process or purchasing the item.<\/p>\n\n\n\n\n<p>Here are 8 reasons for an abandoned cart which are following: &#8211;&nbsp;<\/p>\n\n\n<ol class=\"wp-block-list\">\n\n<li>Extra costs are high<\/li>\n\n\n<li>Mandatory account creation<\/li>\n\n\n<li>Long checkout process<\/li>\n\n\n<li>Fewer payment options<\/li>\n\n\n<li>Slow website<\/li>\n\n\n<li>Slow delivery&nbsp;<\/li>\n\n\n<li>Lack of trust<\/li>\n\n\n<li>Unsatisfactory return policy<\/li>\n\n<\/ol>\n\n\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/announcement-email\/\" target=\"_blank\" rel=\"noopener\">How to Write a Compelling Announcement Email?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/saas-onboarding-emails\/\" target=\"_blank\" rel=\"noopener\">Saas Onboarding Emails: Example, Templates &amp; Best Practices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/shopify-abandonment-cart-emails\/\" target=\"_blank\" rel=\"noopener\">Shopify Abandoned Cart Emails: 11 Actionable Tips to Reduce it<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/cheap-email-marketing-software\/\" target=\"_blank\" rel=\"noopener\">21 Cheap Email Marketing Software [Compared]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">17 Best Email Marketing Services [Features &amp; Pricing Compared]<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>For any e-commerce business, marketing plays a crucial role in its success. Email marketing is the best and most popular marketing aspect in e-commerce businesses. If you have an e-commerce company, you must focus on email marketing.&nbsp; The major problem of all e-commerce businesses is Abandoned Carts, which weakens the sales funnel and leads to [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":20990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-18362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/18362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=18362"}],"version-history":[{"count":15,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/18362\/revisions"}],"predecessor-version":[{"id":34987,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/18362\/revisions\/34987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/20990"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=18362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=18362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=18362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}