{"id":16996,"date":"2023-01-12T10:40:01","date_gmt":"2023-01-12T10:40:01","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=16996"},"modified":"2023-12-19T13:12:11","modified_gmt":"2023-12-19T13:12:11","slug":"shopify-emails-going-to-spam","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/","title":{"rendered":"Shopify Emails Going to Spam? Reasons + Tips to Stop it [ [year] ]"},"content":{"rendered":"\n<p>Marketing emails in customers &#8216; spam folders are more annoying for an online business. It is a major setback for many digital companies, big or small.<\/p>\n\n\n\n<p>A study by Statista found that around 45.37% of email traffic lands in spam folders.<\/p>\n\n\n\n<p>However, it is possible to prevent <strong>Shopify emails going to spam<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This article describes why Shopify emails end up in spam and the preventative measures to prevent this from happening.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#What_does_it_mean_by_Shopify_emails_going_to_spam\" >What does it mean by Shopify emails going to spam?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#Why_Do_Emails_End_up_in_Spam\" >Why Do Emails End up in Spam?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#1_You_are_emailing_people_without_their_permission\" >1. You are emailing people without their permission<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#2_You_are_not_providing_your_physical_address\" >2. You are not providing your physical address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#3_It_is_complicated_and_seems_suspicious\" >3. It is complicated and seems suspicious<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#4_You_need_to_try_harder_to_create_the_best_subject_line\" >4. You need to try harder to create the best subject line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#5_You_add_an_attachment_to_your_email\" >5. You add an attachment to your email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#6_High_bounce_rate_and_complaints\" >6. High bounce rate and complaints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#7_Poor_image-to-text_ratio\" >7. Poor image-to-text ratio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#How_to_check_that_your_Shopify_emails_are_Going_to_Spam_folders\" >How to check that your Shopify emails are Going to Spam folders?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#How_to_prevent_Shopify_emails_from_going_to_spam\" >How to prevent Shopify emails from going to spam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#1_Use_a_mail_tester_to_spot_issues\" >1. Use a mail tester to spot issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#2_Give_customers_what_they_want\" >2. Give customers what they want<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#3_Permissions_and_opt-in_emails\" >3. Permissions and opt-in emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#4_Use_a_hosting_service_for_your_website\" >4. Use a hosting service for your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#5_Implement_the_senders_warm-up_process\" >5. Implement the sender&#8217;s warm-up process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#6_Keep_your_contact_list_clean\" >6. Keep your contact list clean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-emails-going-to-spam\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-does-it-mean-by-shopify-emails-going-to-spam\"><span class=\"ez-toc-section\" id=\"What_does_it_mean_by_Shopify_emails_going_to_spam\"><\/span>What does it mean by Shopify emails going to spam?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before diving into prevention and solutions, it&#8217;s important to understand what you mean by <em>Shopify emails going to spam<\/em>.&nbsp;<\/p>\n\n\n\n<p>The intended location is the recipient&#8217;s mailbox. However, the message is marked as spam due to unforeseen circumstances, so the recipient must be notified.<\/p>\n\n\n\n<p>Additionally, many email account settings are often configured to delete spam messages after a certain period automatically. The total duration is 30 days.<\/p>\n\n\n\n<p>In short, if your Shopify email is in a customer&#8217;s spam folder, it wastes the marketer&#8217;s energy, time, and resources.&nbsp;<\/p>\n\n\n\n<p>Now let&#8217;s find out why your Shopify emails are going to spam and how to prevent it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-emails-end-up-in-spam\"><span class=\"ez-toc-section\" id=\"Why_Do_Emails_End_up_in_Spam\"><\/span>Why Do Emails End up in Spam?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many reasons for your Shopify emails going to spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-you-are-emailing-people-without-their-permission\"><span class=\"ez-toc-section\" id=\"1_You_are_emailing_people_without_their_permission\"><\/span>1. You are emailing people without their permission<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/email-marketing\" data-type=\"URL\" data-id=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a>, buying email lists, and similar tactics are common these days. However, it is not only inappropriate and ineffective but also illegal. You should check the CAN-SPAM act for more information about the legal rules regarding this purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-you-are-not-providing-your-physical-address\"><span class=\"ez-toc-section\" id=\"2_You_are_not_providing_your_physical_address\"><\/span>2. You are not providing your physical address<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although this may seem strange, your email can end up in the recipient&#8217;s spam box if you don&#8217;t mention a specific physical address. It is another requirement from the <a href=\"https:\/\/www.ftc.gov\/\" data-type=\"URL\" data-id=\"https:\/\/www.ftc.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Federal Trade Commission<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-it-is-complicated-and-seems-suspicious\"><span class=\"ez-toc-section\" id=\"3_It_is_complicated_and_seems_suspicious\"><\/span>3. It is complicated and seems suspicious<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Congratulations, you have won a lottery&#8221;, \u201cIncrease your earning\u201d and other similar phrases make your content seem dubious. It may be one of the reasons why your email may appear in the spam box even if you are completely sincere and there is no harm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-need-to-try-harder-to-create-the-best-subject-line\"><span class=\"ez-toc-section\" id=\"4_You_need_to_try_harder_to_create_the_best_subject_line\"><\/span>4. You need to try harder to create the best subject line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The recipient&#8217;s name and subject line are the first two things that catch our eye when scrolling through the mailbox. It is also a sign for us to understand whether the email is spam or legitimate. Many email users report emails as spam based on the subject line. The more people who mark your email as spam, the less likely your email will reach the inbox in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-you-add-an-attachment-to-your-email\"><span class=\"ez-toc-section\" id=\"5_You_add_an_attachment_to_your_email\"><\/span>5. You add an attachment to your email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/01\/You-add-an-attachment-to-your-email.jpg\" alt=\"You add an attachment to your email\" class=\"wp-image-16998\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/You-add-an-attachment-to-your-email.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/You-add-an-attachment-to-your-email-300x200.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/You-add-an-attachment-to-your-email-225x150.jpg 225w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/You-add-an-attachment-to-your-email-370x247.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/You-add-an-attachment-to-your-email-270x180.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/You-add-an-attachment-to-your-email-150x100.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Attachments are one of the most common ways that may end up sending your email in spam. Also, they can slow down your email. No wonder most people and email clients filter out suspicious emails and classify them as spam. So, if you can avoid them, there&#8217;s no reason to add attachments to <a href=\"https:\/\/www.nvecta.com\/blog\/promotional-email\/\" target=\"_blank\" rel=\"noopener\">promotional or marketing emails<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-high-bounce-rate-and-complaints\"><span class=\"ez-toc-section\" id=\"6_High_bounce_rate_and_complaints\"><\/span>6. High bounce rate and complaints<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A high bounce rate (over 4%) usually indicates that an <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-build-an-email-list\/\" target=\"_blank\" rel=\"noopener\">email list<\/a> is outdated, of poor quality or purchased. Email companies treat these senders badly and damage their reputation as senders.<\/p>\n\n\n\n<p>Most email service providers allow users to report emails as spam. Your complaint rate should be no more than 0.1% or one in a thousand. Most <a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-platforms\/\" data-type=\"URL\" data-id=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing platforms<\/a> automatically record and display this number for all senders on the same domain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-poor-image-to-text-ratio\"><span class=\"ez-toc-section\" id=\"7_Poor_image-to-text_ratio\"><\/span>7. Poor image-to-text ratio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"339\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/01\/Poor-image-to-text-ratio.jpg\" alt=\"Poor image-to-text ratio\" class=\"wp-image-16999\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Poor-image-to-text-ratio.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Poor-image-to-text-ratio-300x203.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Poor-image-to-text-ratio-221x150.jpg 221w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Poor-image-to-text-ratio-370x251.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Poor-image-to-text-ratio-270x183.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Poor-image-to-text-ratio-150x102.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>When sending HTML emails through spam filters, marketers keep arguing about two aspects: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Image-to-text ratio <\/li>\n\n\n\n<li>Spam content<\/li>\n<\/ol>\n\n\n\n<p>The image-to-text ratio is more of a B2B sales email issue. It becomes irrelevant to marketers once <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-create-an-email-campaign\/\" target=\"_blank\" rel=\"noopener\">email companies<\/a> start preparing, and attachments should be avoided in HTML emails. As long as your brand language and email content are consistent,\u00a0 you don&#8217;t have to worry about spam filters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-check-that-your-shopify-emails-are-going-to-spam-folders\"><span class=\"ez-toc-section\" id=\"How_to_check_that_your_Shopify_emails_are_Going_to_Spam_folders\"><\/span>How to check that your Shopify emails are Going to Spam folders?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To find out if your emails are going to spam, you should run a spam test. However, you can only equate it to a particular percentage.<\/p>\n\n\n\n<p>To run a spam test:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to Google, search and run an email spam test.<\/li>\n\n\n\n<li>Use any mail tester.<\/li>\n\n\n\n<li>Run a test, and after that, you will receive your email report on how frequently you end up in the spam folders.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-prevent-shopify-emails-from-going-to-spam\"><span class=\"ez-toc-section\" id=\"How_to_prevent_Shopify_emails_from_going_to_spam\"><\/span>How to prevent Shopify emails from going to spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-use-a-mail-tester-to-spot-issues\"><span class=\"ez-toc-section\" id=\"1_Use_a_mail_tester_to_spot_issues\"><\/span>1. Use a mail tester to spot issues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mail Tester is a free tool that looks for technical issues with email deliverability. All you have to do is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to Mail Tester<\/li>\n\n\n\n<li>Please send an email to the address that it provides. If you have email issues, use the same text\/image\/link in the email.<\/li>\n\n\n\n<li>Then click check the score option.<\/li>\n\n\n\n<li>Look at the analysis.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-give-customers-what-they-want\"><span class=\"ez-toc-section\" id=\"2_Give_customers_what_they_want\"><\/span>2. Give customers what they want<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/01\/Give-customers-what-they-want.jpg\" alt=\"Give customers what they want\" class=\"wp-image-17001\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Give-customers-what-they-want.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Give-customers-what-they-want-300x300.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Give-customers-what-they-want-150x150.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Give-customers-what-they-want-370x370.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Give-customers-what-they-want-270x270.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Give-customers-what-they-want-96x96.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Giving too much or too little information is the main cause of over-sharing and poor delivery. Unfortunately, all customers have preferences, so improving delivery can take time and effort.<\/p>\n\n\n\n<p>Instead, consider giving readers more leverage in their subscriptions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-permissions-and-opt-in-emails\"><span class=\"ez-toc-section\" id=\"3_Permissions_and_opt-in_emails\"><\/span>3. Permissions and opt-in emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Please ensure the people you send sales or marketing emails to subscribe, share their information or sign up. Do not email others without their permission or approval. You build your reputation by asking permission to send emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-use-a-hosting-service-for-your-website\"><span class=\"ez-toc-section\" id=\"4_Use_a_hosting_service_for_your_website\"><\/span>4. Use a hosting service for your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you receive spam messages and emails from the site, the best way to avoid the problem is to use an email-sending service (AKA an SMTP provider) instead of sending them through your host&#8217;s SMTP server.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-implement-the-sender-s-warm-up-process\"><span class=\"ez-toc-section\" id=\"5_Implement_the_senders_warm-up_process\"><\/span>5. Implement the sender&#8217;s warm-up process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This step is especially important if you are changing email services. Improve your sender&#8217;s reputation by implementing the sender&#8217;s warm-up process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-keep-your-contact-list-clean\"><span class=\"ez-toc-section\" id=\"6_Keep_your_contact_list_clean\"><\/span>6. Keep your contact list clean<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"452\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/01\/Keep-your-contact-list-clean.jpg\" alt=\"Keep your contact list clean\" class=\"wp-image-17000\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Keep-your-contact-list-clean.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Keep-your-contact-list-clean-300x271.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Keep-your-contact-list-clean-166x150.jpg 166w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Keep-your-contact-list-clean-370x334.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Keep-your-contact-list-clean-270x244.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Keep-your-contact-list-clean-332x300.jpg 332w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Keep-your-contact-list-clean-150x136.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>A lot of users change their email addresses once a year. If about a third of your mailing list changes addresses every year, you should regularly purge your contact list to prevent it from being sent to non-existent or inactive addresses.<\/p>\n\n\n\n<p>If no one has clicked on your emails in the past 12 months, this subscription should be considered inactive, and you should unsubscribe from your email marketing subscription.<\/p>\n\n\n\n<p>Such emails can later become spam traps and damage your reputation. When moving from one ESP to another, migrate your top contacts who are actively interested in your emails and send them only to them.<\/p>\n\n\n\n<p>It will gradually transfer your good name from one email service provider to another. After a while, you can transfer the rest of your contact list. Start with a small list and then increase the number of email recipients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email marketing is a very effective way to get new customers and helps businesses save a lot of time and effort. Since everyone uses email frequently, sending spam is one of the biggest problems. From the company&#8217;s point of view, customers receive so much spam that sometimes a genuine email can accidentally be spam or malicious.<\/p>\n\n\n\n<p>To ensure this never happens again, we created this guide on why your <span style=\"text-decoration: underline;\">Shopify emails going to spam<\/span> and how to prevent it.&nbsp;<\/p>\n\n\n\n<p>However, to get more help on email marketing, you can visit <a href=\"https:\/\/www.notifyvisitors.com\/\" target=\"_blank\" rel=\"noopener\">NotifyVisitors<\/a> and solve your queries.<\/p>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/how-to-avoid-spam-filters\/\" target=\"_blank\" rel=\"noopener\">How to Avoid Spam Filters? 11 Effective Tips for Better Email Deliverability<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/shopify-emails-going-to-spam\/\" target=\"_blank\" rel=\"noopener\">Shopify Emails Going to Spam? Reasons + Tips to Stop it <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/cheap-email-marketing-software\/\" target=\"_blank\" rel=\"noopener\">21 Cheap Email Marketing Software [Compared]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-software\/\" target=\"_blank\" rel=\"noopener\">19 Best Email Marketing Software and Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">23 Best Email Marketing Tools Compared<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"embeded_cta\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing emails in customers &#8216; spam folders are more annoying for an online business. It is a major setback for many digital companies, big or small. A study by Statista found that around 45.37% of email traffic lands in spam folders. However, it is possible to prevent Shopify emails going to spam.&nbsp;&nbsp; This article describes [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":20760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-16996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=16996"}],"version-history":[{"count":7,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16996\/revisions"}],"predecessor-version":[{"id":27352,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16996\/revisions\/27352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/20760"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=16996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=16996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=16996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}