{"id":16829,"date":"2023-01-09T03:06:00","date_gmt":"2023-01-09T03:06:00","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=16829"},"modified":"2023-11-20T08:47:50","modified_gmt":"2023-11-20T08:47:50","slug":"emojis-in-email","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/","title":{"rendered":"Emojis in Email: How to Use them to Increase Email Open Rates"},"content":{"rendered":"\n<p>The world of email marketing is boring (or so they say). So how can your email stand out from the other emails in your inbox?<\/p>\n\n\n\n<p>Email marketers are increasingly using GIFs and other related content in their emails. However, this only works if the reader opens the email.\u00a0Too many emojis can make your email marketing look spammy, but using them wisely will increase your open rate.\u00a0<\/p>\n\n\n\n<p>Emojis can be a great email marketing tool. Let&#8217;s look at how to use <strong>emojis in emails<\/strong> and how to use them to increase their open rates.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#What_are_emojis\" >What are emojis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#Why_do_you_use_emojis\" >Why do you use emojis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#Benefits_of_using_emojis_in_emails\" >Benefits of using emojis in emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#Best_practices_on_how_to_use_emojis_in_emails\" >Best practices on how to use emojis in emails&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#1_Add_emotional_value\" >1. Add emotional value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#2_Understand_your_audience\" >2. Understand your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#3_Test\" >3. Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#4_Use_appropriate_emojis\" >4. Use appropriate emojis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#5_Be_cautious_when_using_emojis_for_the_first_time\" >5. Be cautious when using emojis for the first time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#6_Focus_on_your_keywords\" >6. Focus on your keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#10_Dont_overdo_it_with_emojis\" >10. Don\u2019t overdo it with emojis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#11_Capture_the_rhythm_of_your_content\" >11. Capture the rhythm of your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#12_The_changing_click-through_rates\" >12. The changing click-through rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#13_Stay_mobile-friendly\" >13. Stay mobile-friendly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/emojis-in-email\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-are-emojis\"><span class=\"ez-toc-section\" id=\"What_are_emojis\"><\/span>What are emojis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Interestingly, emojis are often confused with emoticons. Although they are similar, they are different. The emoticons developed in 1982 contain only text and reproduce typographic facial expressions. Unlike emojis, emoticons have the advantage that all browsers and devices can display them easily.&nbsp;<\/p>\n\n\n\n<p>On that note, one of the main issues with emojis is that not all browsers support them equally. They can vary greatly from one device, browser, or email client to another.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-you-use-emojis\"><span class=\"ez-toc-section\" id=\"Why_do_you_use_emojis\"><\/span>Why do you use emojis?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In email marketing campaigns, finding the best ways to<a href=\"https:\/\/www.nvecta.com\/blog\/increase-click-through-rates-for-ctas\" target=\"_blank\" rel=\"noopener\"> increase click-through rates<\/a>, such as using persuasive copywriting or sparking curiosity with an emoji, is important. After all, every conversion counts in your email list.<\/p>\n\n\n\n<p>Using emojis in subject lines is a great way to add life to an easy-to-forget message. Subject line emojis often increase open email rates.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-using-emojis-in-emails\"><span class=\"ez-toc-section\" id=\"Benefits_of_using_emojis_in_emails\"><\/span>Benefits of using emojis in emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Besides being fun to use while texting, emojis are a great way to keep subscribers&#8217; inboxes busy. Here&#8217;s a short list of reasons why emojis are a great idea for your next marketing campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase viewability:<\/strong> Ensure the message arrives in your inbox when you open it.<br><br><\/li>\n\n\n\n<li><strong>Increase brand awareness:<\/strong> Emojis make emails visible in a cluttered inbox, meaning subscribers will see the brand name whether they open the email. It increases your brand&#8217;s visibility and will help secure future leads and clicks.<br><br><\/li>\n\n\n\n<li><strong>Adds a personal touch:<\/strong> Emojis represent body language. Use emojis in emails to add a fun tone or personal touch.<br><br><\/li>\n\n\n\n<li><strong>Connect with your brand:<\/strong> Choose a specific set of emojis and use them in every post; they can become part of your brand.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Let us now understand <em>how to use emojis in emails<\/em> to increase their open rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-practices-on-how-to-use-emojis-in-emails\"><span class=\"ez-toc-section\" id=\"Best_practices_on_how_to_use_emojis_in_emails\"><\/span>Best practices on how to use emojis in emails&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-add-emotional-value\"><span class=\"ez-toc-section\" id=\"1_Add_emotional_value\"><\/span>1. Add emotional value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/01\/Add-emotional-value.jpg\" alt=\"Add emotional value\" class=\"wp-image-16899\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Add-emotional-value.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Add-emotional-value-300x300.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Add-emotional-value-150x150.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Add-emotional-value-370x370.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Add-emotional-value-270x270.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Add-emotional-value-96x96.jpg 96w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><br>Sometimes words don&#8217;t convey the full emotion of your marketing message. Marketing campaigns can seem monotonous and mechanical.<\/p>\n\n\n\n<p>So add emojis to liven up your email message. Emojis won&#8217;t replace quality marketing copy, but they can complement your email and add emotion. However, please don&#8217;t overdo it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-understand-your-audience\"><span class=\"ez-toc-section\" id=\"2_Understand_your_audience\"><\/span>2. Understand your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using the right emojis is important for <a href=\"https:\/\/www.nvecta.com\/blog\/increase-email-open-rates\/\" target=\"_blank\" rel=\"noopener\">increasing open rates<\/a> and driving sales. However, using them correctly can be interpreted by your audience. <\/p>\n\n\n\n<p>That&#8217;s why knowing your audience and what they like is important and should be the deciding factor when choosing an emoji. Factors such as age, tone, and gender play a role in choosing the right emoji. While one group may have certain funny and friendly emojis, another may be attractive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-test\"><span class=\"ez-toc-section\" id=\"3_Test\"><\/span>3. Test<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even if you have a deep understanding of your target audience, you will only know the real results if you analyze data about open rates and website visits. One of the most effective ways to do this is through <a href=\"https:\/\/www.nvecta.com\/blog\/email-ab-testing\/\" target=\"_blank\" data-type=\"URL\" rel=\"noreferrer noopener\">A\/B testing<\/a> or <a href=\"https:\/\/www.nvecta.com\/blog\/split-testing\/\" target=\"_blank\" rel=\"noopener\">split testing<\/a>.&nbsp;<\/p>\n\n\n\n<p>A\/B testing is a test that compares two versions of a certain marketing <a href=\"https:\/\/www.notifyvisitors.com\/templates\/emails-templates\/\" target=\"_blank\" rel=\"noopener\">email template<\/a> to <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-segment-an-email-list\/\" target=\"_blank\" rel=\"noopener\">two separate mailing lists<\/a>. Statistical analysis is used to determine which option performs better.<\/p>\n\n\n\n<p>A\/B testing allows you to find the best fit for emojis and themes. You can try multiple emojis in a theme. This increases your chances of reaching your target and gives you a competitive advantage by optimizing your email campaign results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-use-appropriate-emojis\"><span class=\"ez-toc-section\" id=\"4_Use_appropriate_emojis\"><\/span>4. Use appropriate emojis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using completely irrelevant emoticons to the subject can give the wrong impression. This can make you seem out of touch and leave your audience feeling like you need to learn how to communicate your message effectively. As a result, you could end up in a spam folder or get a lot of unsubscribes.<\/p>\n\n\n\n<p>Instead, use emojis that convey the emotion your subject is trying to convey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-be-cautious-when-using-emojis-for-the-first-time\"><span class=\"ez-toc-section\" id=\"5_Be_cautious_when_using_emojis_for_the_first_time\"><\/span>5. Be cautious when using emojis for the first time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before sending an email campaign, it&#8217;s important to consider how the emoji will look on different devices and email servers. Because different apps display emojis differently, the ones you open in Gmail on a Mac OS will be different than those in Outlook on a Microsoft PC.<\/p>\n\n\n\n<p>Therefore, test your emojis before sending them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-focus-on-your-keywords\"><span class=\"ez-toc-section\" id=\"6_Focus_on_your_keywords\"><\/span>6. Focus on your keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"452\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/01\/Focus-on-your-keywords.jpg\" alt=\"Focus on your keywords\" class=\"wp-image-16898\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Focus-on-your-keywords.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Focus-on-your-keywords-300x271.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Focus-on-your-keywords-166x150.jpg 166w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Focus-on-your-keywords-370x334.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Focus-on-your-keywords-270x244.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Focus-on-your-keywords-332x300.jpg 332w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Focus-on-your-keywords-150x136.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><br>Always remember that emojis assist your keywords. The receiver will see the emoji, but if you place it before the keyword, it may look strange.&nbsp;Therefore, keep your emojis after the keyword. This will give the audience a clear idea about what you are saying.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-don-t-overdo-it-with-emojis\"><span class=\"ez-toc-section\" id=\"10_Dont_overdo_it_with_emojis\"><\/span>10. Don\u2019t overdo it with emojis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Emojis should accompany the post. Learning about colorful emojis can be tempting, but remember that little always goes a long way. Avoid too many emojis in your text. If only one emoji can do the job, there is no need for two extra emojis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-capture-the-rhythm-of-your-content\"><span class=\"ez-toc-section\" id=\"11_Capture_the_rhythm_of_your_content\"><\/span>11. Capture the rhythm of your content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you think you should only use popular emojis, you are wrong. The emoji should reflect your theme and make it easy to get to your content. Follow the flow of your content and find the right emoji for it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-the-changing-click-through-rates\"><span class=\"ez-toc-section\" id=\"12_The_changing_click-through_rates\"><\/span>12. The changing click-through rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Images and videos are the easiest way most people want to manage their data. Emojis also fall in this category. They break the monotony of text and stimulate visual thinking. If you want better communication, pictures, videos, and click-through rates, Emojis are a great first step in improving this part of your <a href=\"https:\/\/www.nvecta.com\/blog\/effective-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\">marketing strategy<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-stay-mobile-friendly\"><span class=\"ez-toc-section\" id=\"13_Stay_mobile-friendly\"><\/span>13. Stay mobile-friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"429\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2023\/01\/Stay-mobile-friendly.jpg\" alt=\"Stay mobile-friendly\" class=\"wp-image-16897\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Stay-mobile-friendly.jpg 429w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Stay-mobile-friendly-257x300.jpg 257w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Stay-mobile-friendly-129x150.jpg 129w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Stay-mobile-friendly-370x431.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Stay-mobile-friendly-270x315.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2023\/01\/Stay-mobile-friendly-150x175.jpg 150w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/figure>\n<\/div>\n\n\n<p><br>Emojis save space, so they are popular for providing <a href=\"https:\/\/www.nvecta.com\/blog\/push-notifications\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> to users on their phones. With 5G wireless technology, emojis can become a standard of communication for many businesses that want to communicate with people on the go with their phones in their pockets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"text-decoration: underline;\">Emojis in email<\/span> subject lines can grab people&#8217;s attention as they convey the feelings or thoughts behind your message. They can be used as a great <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">email marketing strategy<\/a>. However, you risk being seen as spam if you use it incorrectly to attract attention and increase conversion rates.&nbsp;<\/p>\n\n\n\n<p>That doesn&#8217;t mean you shouldn&#8217;t use it in the <a href=\"https:\/\/www.nvecta.com\/blog\/email-subject-line-best-practices\/\" target=\"_blank\" rel=\"noopener\">email subject lines<\/a>.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re trying to increase your open email rate, emojis are a great tool. However, it would help if you did not rely on them as a plan. Remember, the only way to find out what works for your brand and your target audience is to do A\/B testing.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.notifyvisitors.com\/products\/ecommerce-email-marketing\/\" target=\"_blank\" rel=\"noopener\">NotifyVisitors<\/a>, you can use emojis in your <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener\">email marketing campaign<\/a> effectively.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<p>It\u2019s no secret that emojis are a powerful and popular form of communication. If your audience understands, accepts, and uses emojis regularly, you may use them in your emails. Emojis can help you stand out from your competition, raise brand awareness and recognition, and increase your click-through rates.<\/p>\n\n\n\n\n\n<p>Using emojis in emails is generally perfectly acceptable practice. However, you need to be careful not to overwhelm them, especially if you are writing to adults.<\/p>\n\n\n\n\n\n<p>Yes, it has been found that emails with emojis have a better click-through rate.&nbsp;<\/p>\n\n\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/email-autoresponder-series\/\" target=\"_blank\" rel=\"noopener\">Email Autoresponder &#8211; Automate the process of Conversion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/email-remarketing\/\" target=\"_blank\" rel=\"noopener\">Email Remarketing: Everything you Need to Know to Boost Sales<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-checklist\/\" target=\"_blank\" rel=\"noopener\">Email Marketing Checklist: 21 Points to Send Error-Free Emails<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-services\/\" target=\"_blank\" rel=\"noopener\">17 Best Email Marketing Services [Features &amp; Pricing Compared]<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/cheap-email-marketing-software\/\" target=\"_blank\" rel=\"noopener\">21 Cheap Email Marketing Software [Compared]<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"embeded_cta\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The world of email marketing is boring (or so they say). So how can your email stand out from the other emails in your inbox? Email marketers are increasingly using GIFs and other related content in their emails. However, this only works if the reader opens the email.\u00a0Too many emojis can make your email marketing [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":20751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-16829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=16829"}],"version-history":[{"count":9,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16829\/revisions"}],"predecessor-version":[{"id":26599,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16829\/revisions\/26599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/20751"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=16829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=16829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=16829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}