{"id":16185,"date":"2022-12-29T09:07:44","date_gmt":"2022-12-29T09:07:44","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=16185"},"modified":"2024-10-31T11:13:15","modified_gmt":"2024-10-31T11:13:15","slug":"ecommerce-email-marketing-statistics","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/ecommerce-email-marketing-statistics\/","title":{"rendered":"31+ Ecommerce Email Marketing Statistics to Know in [year]"},"content":{"rendered":"\n<p>With the continuous growth of eCommerce websites, there is no doubt that email marketing has become an essential part of any successful online business. In today&#8217;s digital age, businesses must be aware of the changing trends in order to stay competitive and keep up with their customers\u2019 needs.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it&#8217;s important for companies to understand recent <a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noopener\">email marketing statistics<\/a> and evaluate how they can adjust their strategies accordingly. From open rates and <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2615875?hl=en#:~:text=Clickthrough%20rate%20(CTR)%20can%20be,your%20CTR%20would%20be%205%25.\" target=\"_blank\" rel=\"noopener\">click-through rates<\/a> to the importance of <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-personalization\/\" target=\"_blank\" rel=\"noopener\">personalization<\/a>, this blog post will explore <em>eCommerce email marketing statistics<\/em> in [year].<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-email-marketing-statistics\/#Best_Ecommerce_Email_Marketing_Statistics\" >Best Ecommerce Email Marketing Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-email-marketing-statistics\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"best-ecommerce-email-marketing-statistics\"><span class=\"ez-toc-section\" id=\"Best_Ecommerce_Email_Marketing_Statistics\"><\/span>Best Ecommerce Email Marketing Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>There are 4.258 billion email users worldwide in 2022. (Statista)<br><br><\/li>\n\n\n\n<li>The ROI on email marketing in the eCommerce industry is $45 per $1 spent. (Litmus)<br><br><\/li>\n\n\n\n<li>Email marketing campaigns account for 9% of the total traffic on eCommerce websites. (Statista)<br><br><\/li>\n\n\n\n<li>44% of businesses use email marketing as a digital marketing strategy. (Gartner)<br><br><\/li>\n\n\n\n<li>The email unsubscribe churn for eCommerce businesses is 338 per 100,000 users. (Netcore Cloud)<br><br><\/li>\n\n\n\n<li>36% of retailers invest more than 11% of their digital marketing budget into email marketing. (Digital Commerce 360)<br><br><\/li>\n\n\n\n<li>83.7% of the top 1,000 online retailers use email to connect with their shoppers. (Digital Commerce 360)<br><br><\/li>\n\n\n\n<li>More than half, or 56.91% of the top 1,000 online retailers, invest between 0.1% and 20% of their marketing budget in email marketing. (<a href=\"https:\/\/magnetoitsolutions.com\/blog\/what-is-digital-commerce\" target=\"_blank\" rel=\"noopener\">Digital Commerce<\/a> 360)<br><br><\/li>\n\n\n\n<li> eCommerce emails have one of the highest deliverability rates of 96%. (Netcore Cloud)<br><br><\/li>\n\n\n\n<li>96% of the top 1,000 online retailers agree that email marketing gives them the best return on investment. (Digital Commerce 360)<br><br><\/li>\n\n\n\n<li>The average number of monthly email marketing campaigns in eCommerce businesses is 11. (Netcore Cloud)<br><br><\/li>\n\n\n\n<li>In 2022, global email marketing revenue is expected to reach $9.62 billion. (Statista, Fortune Business Insight)<br><br><\/li>\n\n\n\n<li>Email is the preferred pre-purchase method of contact for 57% of consumers. (DMA)<br><br><\/li>\n\n\n\n<li>75% of consumers say they like to receive emails on discounts and offers. (DMA)<br><br><\/li>\n\n\n\n<li>The average open rate of <a href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-marketing\/\" target=\"_blank\" rel=\"noopener\">eCommerce marketing<\/a> emails is 15.68%. <br><br><\/li>\n\n\n\n<li>eCommerce marketing emails get an average click rate of 2.01%. <br><br><\/li>\n\n\n\n<li>Only 0.19% of eCommerce marketing emails get hard-bounced.<br><br><\/li>\n\n\n\n<li>Cart abandonment emails boost sales by 4.43% across all eCommerce sectors. (Sale Cycle)<br><br><\/li>\n\n\n\n<li>The landing page conversion rate from <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> for retail businesses is 2.31%.<br><br><\/li>\n\n\n\n<li>Marketers see a 760% increase in returns from email when moving to <a href=\"https:\/\/www.nvecta.com\/blog\/email-segmentation\/\" target=\"_blank\" rel=\"noopener\">segmented campaigns<\/a>. <br><br><\/li>\n\n\n\n<li>Mobile-friendly email is the 2nd most popular strategy email marketers use to boost their performance. <br><br><\/li>\n\n\n\n<li>Emails with personalized subject lines increase open rates by 26%. <br><br><\/li>\n\n\n\n<li>Cart abandonment emails sent one hour after a customer leaves are the most effective, converting 6.33 percent of visitors. (Convince and Convert)<br><br><\/li>\n\n\n\n<li>Only 50% of the top 100 eCommerce businesses send cart abandonment emails. (Iterable)<br><br><\/li>\n\n\n\n<li>57% of the top 100 eCommerce companies send email marketing blasts to newly registered users. (Iterable)<br><br><\/li>\n\n\n\n<li>In 2019, just over 50% of those surveyed stated they favour US brands to contact them via email. (Statista)<br><br><\/li>\n\n\n\n<li>58% of the top 1,000 US eCommerce businesses send welcome emails. (Smart Insights)<br><br><\/li>\n\n\n\n<li>45% of cart abandonment emails are opened. <br><br><\/li>\n\n\n\n<li>More than half of customers say that emails affect their purchasing decision (Sale Cycle)<br><br><\/li>\n\n\n\n<li>60 % of the respondents claimed to have made a purchasing decision due to receiving a promo email. <br><br><\/li>\n\n\n\n<li>Welcome messages have the highest conversion rate of 51.94% of all automated emails in eCommerce. (Statista)<br><br><\/li>\n\n\n\n<li>The best <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener\">email marketing campaigns<\/a> in eCommerce have an open rate of 36.92%. (Netcore Cloud)<br><br><\/li>\n\n\n\n<li>87% of the top 100 eCommerce sites send <a href=\"https:\/\/www.nvecta.com\/blog\/welcome-email-templates\/\" target=\"_blank\" rel=\"noopener\">welcome emails<\/a>. (Iterable)<br><br><\/li>\n\n\n\n<li>46.1% of people open abandonment cart emails (AdRoll)<\/li>\n<\/ol>\n\n\n\n<p>These are some of the best <span style=\"text-decoration: underline;\">eCommerce email marketing statistics<\/span> you should consider in [year].<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you learn the <strong>eCommerce email marketing statistics<\/strong> you may have understood how critical it is in [year]. If you\u2019re not using this tool to engage customers and promote your product or service, you\u2019re missing out on a huge opportunity. <\/p>\n\n\n\n<p>Make sure your eCommerce marketing strategy includes email campaigns that are personalized, relevant, and timely\u2014you\u2019ll see the ROI in no time.<\/p>\n\n\n\n<p>To make the most of your email marketing efforts, <a href=\"https:\/\/www.notifyvisitors.com\/products\/ecommerce-email-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/www.notifyvisitors.com\/products\/ecommerce-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">NotifyVisitors<\/a> can help you build and launch email marketing campaigns that can drive better outcomes for your business.<\/p>\n\n\n\n<div id=\"embeded_cta\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the continuous growth of eCommerce websites, there is no doubt that email marketing has become an essential part of any successful online business. In today&#8217;s digital age, businesses must be aware of the changing trends in order to stay competitive and keep up with their customers\u2019 needs.&nbsp; That\u2019s why it&#8217;s important for companies to [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":21400,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-16185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=16185"}],"version-history":[{"count":11,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16185\/revisions"}],"predecessor-version":[{"id":31774,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/16185\/revisions\/31774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/21400"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=16185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=16185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=16185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}