{"id":15716,"date":"2022-12-22T13:01:34","date_gmt":"2022-12-22T13:01:34","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=15716"},"modified":"2023-03-30T04:44:36","modified_gmt":"2023-03-30T04:44:36","slug":"setup-email-marketing-on-shopify-stores","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/","title":{"rendered":"How to Set Up Email Marketing on Shopify Store? {Beginners Guide}"},"content":{"rendered":"\n<p>With most online shoppers checking their email on a daily basis, email marketing is an effective means for e-commerce businesses to reach their customers. Additionally, the easy automation of it helps your business get in front of them even while you\u2019re not working.&nbsp;This blog tells you <strong>how to set up email marketing on Shopify stores<\/strong>.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#How_to_Set_Up_Email_Marketing_on_Shopify_Stores\" >How to Set Up Email Marketing on Shopify Stores?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#How_to_Set_Up_Email_Marketing_on_Shopify_Store_Using_the_Shopify_Email_Marketing_App\" >How to Set Up Email Marketing on Shopify Store Using the Shopify Email Marketing App?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#1_Create_an_email_campaign\" >1. Create an email campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#2_Choose_a_template\" >2. Choose a template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#3_Add_campaign_details\" >3. Add campaign details&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#4_Write_your_subject_line_and_preview_text\" >4. Write your subject line and preview text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#5_Write_your_email\" >5. Write your email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#6_Review_email\" >6. Review email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#7_Send_or_Schedule_the_email\" >7. Send or Schedule the email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#How_to_Set_Up_Email_Marketing_on_Shopify_Store_Using_Third-party_Software\" >How to Set Up Email Marketing on Shopify Store Using Third-party Software?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#1_Import_contacts\" >1. Import contacts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#2_Include_a_subscription_form_to_Shopify\" >2. Include a subscription form to Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#3_Consider_advanced_segmentation\" >3. Consider advanced segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#4_Craft_an_email_marketing_campaign\" >4. Craft an email marketing campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#5_Configure_e-commerce_automations\" >5. Configure e-commerce automations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#Promote_Your_Shopify_Store_With_Email_Marketing\" >Promote Your Shopify Store With Email Marketing!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.nvecta.com\/blog\/setup-email-marketing-on-shopify-stores\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-email-marketing-on-shopify-stores\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Email_Marketing_on_Shopify_Stores\"><\/span><strong>How to Set Up Email Marketing on Shopify Stores?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can set up <a href=\"https:\/\/www.nvecta.com\/blog\/shopify-email-marketing\/\" target=\"_blank\" rel=\"noopener\">shopify email marketing<\/a> in two different ways-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using the Shopify Email marketing app offered by the Shopify team.<\/li>\n\n\n\n<li>Using a third-party email marketing software that integrates with Shopify.<\/li>\n<\/ul>\n\n\n\n<p>In the following sections, we\u2019ll discuss how you can set up your email marketing on <a href=\"https:\/\/www.shopify.com\/in\" data-type=\"URL\" data-id=\"https:\/\/www.shopify.com\/in\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> using each of these options.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-email-marketing-on-shopify-store-using-the-shopify-email-marketing-app\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Email_Marketing_on_Shopify_Store_Using_the_Shopify_Email_Marketing_App\"><\/span><strong>How to Set Up Email Marketing on Shopify Store Using the Shopify Email Marketing App?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify Email app operates right within the Shopify dashboard. To use it, you need an active Shopify account and the Shopify Email Marketing app installed on your account. When you subscribe to Shopify, you get to send up to 10,000 emails for free every month. If you send more emails than this, you\u2019ll be charged $0.001 per email.&nbsp;<\/p>\n\n\n\n<p>So, if you send 20,000 emails per month, you won\u2019t be charged anything for the first 10,000 emails. And for the next 10,000 emails, you\u2019ll have to pay $10. After you install the app, Shopify automatically adds all your subscribers to the contact list, makes workflows and automation available, syncs products, and enables segmentation.&nbsp;<\/p>\n\n\n\n<p>Here are step-by-step instructions on <em>how to set up email marketing on Shopify Store<\/em> using the Shopify email Marketing app.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-create-an-email-campaign\"><span class=\"ez-toc-section\" id=\"1_Create_an_email_campaign\"><\/span><strong>1. Create an email campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"348\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Create-an-email-campaign.jpg\" alt=\"Create an email campaign\n\" class=\"wp-image-15700\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-an-email-campaign.jpg 640w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-an-email-campaign-300x163.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-an-email-campaign-276x150.jpg 276w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-an-email-campaign-370x201.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-an-email-campaign-270x147.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-an-email-campaign-150x82.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>To create an email campaign, go to the \u201cApps\u201d section in your Shopify dashboard and click through \u201cShopify Email\u201d. Now, click the button \u201cCreate an email campaign\u201d.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-choose-a-template\"><span class=\"ez-toc-section\" id=\"2_Choose_a_template\"><\/span><strong>2. Choose a template<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Choose-a-template.jpg\" alt=\"Choose a template\n\" class=\"wp-image-15699\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Choose-a-template.jpg 640w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Choose-a-template-300x234.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Choose-a-template-192x150.jpg 192w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Choose-a-template-370x289.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Choose-a-template-385x300.jpg 385w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Choose-a-template-270x211.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Choose-a-template-150x117.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>Shopify presents plenty of <a href=\"https:\/\/www.nvecta.com\/blog\/shopify-email-templates\/\" target=\"_blank\" rel=\"noopener\">professionally designed templates<\/a>. There are options for new arrivals, discounts, upcoming events, sales season announcements, product restocks, and more. Choose one that would go with your needs and then customize its fonts and colors to match your branding.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a button in the top right corner of this very page to help you keep your templates\u2019 looks consistent across all emails.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-add-campaign-details\"><span class=\"ez-toc-section\" id=\"3_Add_campaign_details\"><\/span><strong>3. Add campaign details&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"344\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Add-campaign-details-1.jpg\" alt=\"Add campaign details \n\" class=\"wp-image-15698\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Add-campaign-details-1.jpg 640w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Add-campaign-details-1-300x161.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Add-campaign-details-1-279x150.jpg 279w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Add-campaign-details-1-370x199.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Add-campaign-details-1-270x145.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Add-campaign-details-1-150x81.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>Now click the \u201cShopify email campaign editor\u201d. Here, you\u2019ll be able to include campaign details such as sending email addresses, subject line, and preview text. Pick the dropdown menu given at the \u201cTo\u201d address section.&nbsp;<\/p>\n\n\n\n<p>This will present you options such as \u201cAll subscribers\u201d, \u201cCustomers who haven\u2019t purchased\u201d, \u201cAbandoned checkouts in the last 30 days\u201d, etc.&nbsp; Select the segment you want to target.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-write-your-subject-line-and-preview-text\"><span class=\"ez-toc-section\" id=\"4_Write_your_subject_line_and_preview_text\"><\/span><strong>4. Write your subject line and preview text<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"106\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-subject-line-and-preview-text.jpg\" alt=\"Write your subject line and preview text\n\" class=\"wp-image-15703\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-subject-line-and-preview-text.jpg 640w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-subject-line-and-preview-text-300x50.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-subject-line-and-preview-text-350x58.jpg 350w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-subject-line-and-preview-text-370x61.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-subject-line-and-preview-text-270x45.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-subject-line-and-preview-text-150x25.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>Now fill in the subject line and preview text of the email. Subject line is the single line that recipients see when your email gets into their inbox. And preview text, also known as preheader text, is the text that shows up below or next to the email subject line. It\u2019s a brief description of your email\u2019s content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-write-your-email\"><span class=\"ez-toc-section\" id=\"5_Write_your_email\"><\/span><strong>5. Write your email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"475\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-email.jpg\" alt=\"Write your email\n\" class=\"wp-image-15702\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-email.jpg 640w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-email-300x223.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-email-202x150.jpg 202w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-email-370x275.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-email-270x200.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-email-80x60.jpg 80w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Write-your-email-150x111.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>Now write your message to the audience. Keep in mind that short content broken into paragraphs promotes readability. Use the email editor to edit text, drag elements around, and modify other modules within the template.&nbsp;<\/p>\n\n\n\n<p>You can even replace the image in the template, if you would like to. The \u201cAdd Section\u201d button allows you to add images, buttons, products, dividers, and more.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-review-email\"><span class=\"ez-toc-section\" id=\"6_Review_email\"><\/span><strong>6. Review email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"300\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Review-email-1.jpg\" alt=\"Review email\n\" class=\"wp-image-15701\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Review-email-1.jpg 640w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Review-email-1-300x141.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Review-email-1-320x150.jpg 320w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Review-email-1-370x173.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Review-email-1-270x127.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Review-email-1-150x70.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p>Now that you\u2019ve created your email, you\u2019ll see two options. These include \u201creview\u201d and \u201cSend test\u201d. The Review option allows you to go through a list of all modules of the campaign before sending. The Send Test option presents a popup into which your email address to view the campaign in your inbox.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-send-or-schedule-the-email\"><span class=\"ez-toc-section\" id=\"7_Send_or_Schedule_the_email\"><\/span><strong>7. Send or Schedule the email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you\u2019re completely happy with the email, click either the send or schedule button. While the former immediately sends the email, the latter presents you with fields to select a later date and time for sending it.<\/p>\n\n\n\n<p>That\u2019s it. This is <span style=\"text-decoration: underline;\">how you should set up email marketing on Shopify stores<\/span> using Shopify Email. Now let\u2019s get to how to set up email marketing on Shopify using third-party software.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-email-marketing-on-shopify-store-using-third-party-software\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Email_Marketing_on_Shopify_Store_Using_Third-party_Software\"><\/span><strong>How to Set Up Email Marketing on Shopify Store Using Third-party Software?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are numerous options when it comes to using third-party software for email marketing. Now you may wonder why an e-commerce store would go for such a paid software when Shopify Email is offered for free for up to 10,000 emails.&nbsp;<\/p>\n\n\n\n<p>The reason is that Shopify Email has only basic email marketing features and branded templates. On the other hand, some of its popular third-party counterparts offer a more comprehensive set of features and tools including segmentation, automation, <a href=\"https:\/\/www.nvecta.com\/blog\/multichannel-marketing\/\" target=\"_blank\" rel=\"noopener\">multi-channel integration<\/a>, reporting, etc. That\u2019s why we recommend the use of software like NotifyVisitors.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how you set up email marketing on Shopify stores using NotifyVisitors. For this, you\u2019ll need an active Shopify account, an active NotifyVisitors account, and integration of NotifyVisitors software on your Shopify store. If you\u2019ve all these ready, then you can start creating email marketing campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-import-contacts\"><span class=\"ez-toc-section\" id=\"1_Import_contacts\"><\/span><strong>1. Import contacts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you integrate NotifyVisitors email marketing software and Shopify, your existing contacts between the two platforms get synced. This way, you\u2019ll have all your NotifyVisitors contacts in Shopify and vice versa.&nbsp;<\/p>\n\n\n\n<p>But if you\u2019d like to import contacts from other sources, go to \u201cContacts\u201d in the NotifyVisitors dashboard and import or create contacts there (manually type in the contact details and save those to your list).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-include-a-subscription-form-to-shopify\"><span class=\"ez-toc-section\" id=\"2_Include_a_subscription_form_to_Shopify\"><\/span><strong>2. Include a subscription form to Shopify<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you integrate NotifyVisitors with Shopify, your forms on Shopify stores are set to send all data collected to NotifyVisitors software. This simplifies the job for you. But just cross-check to see if the theme has a subscription form. Just go to \u201cThemes\u201d in your Shopify interface and then click \u201cCustomize\u201d.&nbsp;<\/p>\n\n\n\n<p>If there isn\u2019t any form, you can insert one by clicking the \u201cAdd Section\u201d module anywhere on the Shopify editor. Then select the button \u201cEmail Signup\u201d and customize the form style and the details you want it to gather.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-consider-advanced-segmentation\"><span class=\"ez-toc-section\" id=\"3_Consider_advanced_segmentation\"><\/span><strong>3. Consider advanced segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Notify Visitors offers an advanced segmentation feature. This lets you meaningfully segment your subscribers based on their geographic location, demographics, the technology used, subscription period, past purchases, onsite behavior, engagement level, and more. This will help target users better by delivering highly-relevant messages to them.&nbsp;<\/p>\n\n\n\n<p>To create a segment, go to \u201cContacts\u201d, then to \u201cSegments\u201d, and then, \u201cCreate a Segment\u201d. You can use the \u201cSelect Condition\u201d menu from the dropdown to choose events and properties that the contact must fulfil to be categorized under that segment. Remember that segmenting will require you to include additional fields on your lead generation forms.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-craft-an-email-marketing-campaign\"><span class=\"ez-toc-section\" id=\"4_Craft_an_email_marketing_campaign\"><\/span><strong>4. Craft an email marketing campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now you can run email campaigns for making announcements, promotions, etc. Unlike automated transactional emails and workflows, these need to be scheduled. To create a campaign, go to \u201cCampaigns\u201d and then to the \u201cCreate an Email Campaign\u201d menu.&nbsp;<\/p>\n\n\n\n<p>Enter a Campaign name and click the \u201cCreate Campaign\u201d link. Now follow the list of steps you\u2019re presented with to craft and complete the campaign.&nbsp;<\/p>\n\n\n\n<p>These steps include adding the \u201cto\u201d and \u201cfrom\u201d email addresses, the name of the campaign, the subject line, the preview text, and the email message, and then sending it out immediately or scheduling it to be sent at a later time.&nbsp;<\/p>\n\n\n\n<p>It also includes picking a template of your choice and customizing it before writing your email copy, and testing\/previewing the email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-configure-e-commerce-automations\"><span class=\"ez-toc-section\" id=\"5_Configure_e-commerce_automations\"><\/span><strong>5. Configure e-commerce automations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E-commerce automation can take two different shapes including-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Workflows\/automation: <\/strong>These are in the form of abandoned carts, website events, product purchases, etc.<strong> <\/strong>To configure these, click \u201cAutomation\u201d and then go for \u201cCreate Your workflow\u201d.<strong>&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This presents you with various readymade workflows like product purchase workflows, abandoned cart recovery workflows, welcome message workflows, etc.&nbsp;<\/p>\n\n\n\n<p>You can either choose from these or create a custom workflow. View the actions that will happen in the workflow, customize them as per your needs, and then press \u201cCreate\u201d when done. Then go through the steps, set timings for various actions to occur, and then, press the \u201cActivate the Workflow\u201d button.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transactional: <\/strong>These take shapes such as sales receipts, order statuses, and shipment confirmations.<strong> <\/strong>For configuring these, click through the \u201cTransactional\u201d button. Then follow the steps you\u2019re taken to implement the sending of your e-store\u2019s transactional emails.<strong>&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"promote-your-shopify-store-with-email-marketing\"><span class=\"ez-toc-section\" id=\"Promote_Your_Shopify_Store_With_Email_Marketing\"><\/span><strong>Promote Your Shopify Store With Email Marketing<\/strong>!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we\u2019ve walked you through the processes involved in email marketing on the Shopify store, start promoting your e-store using email marketing. There are a variety of email marketing campaigns you can come up with to suit your business goals.&nbsp;<\/p>\n\n\n\n<p>These can help you engage customers and prospects, nurture them, retain them, make them advocate on your behalf, and increase sales and revenue.&nbsp;<\/p>\n\n\n\n<p>Reliable email marketing software can help a lot in this regard. We recommend that you try <a href=\"https:\/\/www.notifyvisitors.com\/products\/registrationv2\/\" target=\"_blank\" rel=\"noopener\">NotifyVisitors for free<\/a>! You\u2019ll be happy you did!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><strong>FAQs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<p>You can set up Shopify email marketing in two different ways-<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using the Shopify Email marketing app offered by the Shopify team.<\/li>\n\n\n\n<li>Using a third-party email marketing software that integrates with Shopify.<\/li>\n<\/ul>\n\n\n\n\n\n<p>Email marketing can help Shopify stores to achieve their business goals by connecting with customers and prospects, engaging them, nurturing them, retaining them, making them advocate on the e-store\u2019s behalf, and increasing sales and revenue.&nbsp;<\/p>\n\n\n\n\n\n<p>Shopify Email marketing app is offered by the Shopify team. You can use it if you have an active Shopify account and have installed the Shopify Email Marketing app on your account. When you take a Shopify subscription, you\u2019ll get 10,000 emails for free every month. If you send more than this allotted number of emails, you\u2019ll be charged $0.001 per email.<\/p>\n\n\n\n\n\n<div id=\"embeded_cta3\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>With most online shoppers checking their email on a daily basis, email marketing is an effective means for e-commerce businesses to reach their customers. Additionally, the easy automation of it helps your business get in front of them even while you\u2019re not working.&nbsp;This blog tells you how to set up email marketing on Shopify stores.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":15697,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5377,495],"tags":[],"class_list":["post-15716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=15716"}],"version-history":[{"count":4,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15716\/revisions"}],"predecessor-version":[{"id":20096,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15716\/revisions\/20096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/15697"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=15716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=15716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=15716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}