{"id":1569,"date":"2018-09-20T09:06:01","date_gmt":"2018-09-20T09:06:01","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=1569"},"modified":"2021-05-12T06:34:04","modified_gmt":"2021-05-12T06:34:04","slug":"what-is-a-heatmap","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/what-is-a-heatmap\/","title":{"rendered":"What is a HeatMap?"},"content":{"rendered":"<p>A\u00a0<a href=\"https:\/\/www.notifyvisitors.com\/product\/heatmaps\" target=\"_blank\" rel=\"noopener\"><strong><span class=\"m_6351615352465235167gmail-il\">heat<\/span>map<\/strong><\/a> (or\u00a0<span class=\"m_6351615352465235167gmail-il\">heat map<\/span>) is a tool that shows you a map or an image. It uses data of your webpage, notify you in the report about the user&#8217;s activity by using different colors in a graphical way. A\u00a0<span class=\"m_6351615352465235167gmail-il\">heat<\/span>\u00a0map shows you an image view of information.<\/p>\n<p><strong><span class=\"m_6351615352465235167gmail-il\">Heatmaps<\/span><\/strong>\u00a0are used to show visitors activity on your websites or web-pages, they are used to show where users have clicked more on a page or how far the visitors have scrolled a page.\u00a0If you have a website and you want to know which areas get the most attention on your web page, a\u00a0<span class=\"m_6351615352465235167gmail-il\">heat<\/span>\u00a0map shows you in a visual way (in an image) with color coding which is easy to understand and help you to make decisions from it. A\u00a0<span class=\"m_6351615352465235167gmail-il\">heat<\/span>\u00a0map basically uses a warm-to-cool color scale or range to show you which parts of a page receive the most attention.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-a-heatmap\/#Heatmap%E2%80%93_How_it_works\" >Heatmap&#8211; How it works?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-a-heatmap\/#There_are_a_few_types_of_heatmaps_which_are_used_for_a_web_page\" >There are a few types of\u00a0heatmaps\u00a0which are used for a web page:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-a-heatmap\/#How_useful_Heatmaps_are\" >How useful\u00a0Heatmaps\u00a0are?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/what-is-a-heatmap\/#How_to_get_a_Heatmap_tool\" >How to get a\u00a0Heatmap\u00a0tool?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Heatmap%E2%80%93_How_it_works\"><\/span><b><span class=\"m_6351615352465235167gmail-il\">Heatmap<\/span>&#8211; How it works?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In our day to day life, we see\u00a0different\u00a0use cases of\u00a0<span class=\"m_6351615352465235167gmail-il\">heatmaps<\/span>\u00a0like they are used in news for weather reports or on real estate sites etc. They are usually used to display the data in an easily understandable way. They are used to represent the value of the content of a webpage or provides you with the information of the webpage on which areas viewers clicked the most in a color-coded form.\u00a0<span class=\"m_6351615352465235167gmail-il\">Heatmaps<\/span>\u00a0help you to understand the complex data easily as it gives you the summarized view of your data in an image. like this:<\/p>\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-9167 size-full\" title=\"heatmap works\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg\" alt=\"Heatmap-How it works\" width=\"1200\" height=\"675\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg 1200w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg 1024w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Heatmap-How-it-works1.jpg 740w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span class=\"m_6351615352465235167gmail-il\">Heatmap<\/span>\u00a0works by collecting the data from a web page. It uses a dark-to-light color scale to display which content of the web page is clicked more or which area gets more attention. For example, the area where viewer clicks the most gets a dark color and light color where the viewer gives no attention. As we know, we present\u00a0<span class=\"m_6351615352465235167gmail-il\">heat<\/span>\u00a0as a dark red color that is a warm color, and blue represent cool light intensity, a\u00a0heat map uses that color system. This is why we called it\u00a0<span class=\"m_6351615352465235167gmail-il\">Heatmap,<\/span>\u00a0and this is how it is easily understandable because we know the warm to cool color system.<\/p>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"There_are_a_few_types_of_heatmaps_which_are_used_for_a_web_page\"><\/span><span style=\"font-size: large;\">There are a few types of\u00a0<span class=\"m_8564878355924269374gmail-il\">heatmaps<\/span>\u00a0which are used for a web page:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><i>Click\u00a0<span class=\"m_8564878355924269374gmail-il\">heatmaps<\/span><\/i><\/b>: It tells you about the areas where viewers clicked the most on your web page, it will show you the most clicked area with a dark color and shows light color which clicked least.<\/p>\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/Click-heatmaps-min1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-9169 size-full\" title=\"Click heatmaps\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/Click-heatmaps-min1.png\" alt=\"Click Heatmaps\" width=\"624\" height=\"400\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Click-heatmaps-min1.png 624w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Click-heatmaps-min1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Click-heatmaps-min1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Click-heatmaps-min1.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Click-heatmaps-min1.png 470w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><br \/><b><i>Scroll\u00a0<span class=\"m_8564878355924269374gmail-il\">heatmaps<\/span><\/i><\/b>: Scroll\u00a0<span class=\"m_8564878355924269374gmail-il\">heatmaps<\/span>\u00a0shows, how far down the viewer scrolls your webpage and shows you a dark to the light color scale.<\/p>\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/Scroll-heatmaps1.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-9170 size-full\" title=\"scroll heatmap\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/Scroll-heatmaps1.png\" alt=\"Scroll Heatmap\" width=\"624\" height=\"400\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Scroll-heatmaps1.png 624w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Scroll-heatmaps1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Scroll-heatmaps1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Scroll-heatmaps1.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Scroll-heatmaps1.png 470w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><br \/><b><i>Confetti\u00a0<span class=\"m_8564878355924269374gmail-il\">maps<\/span><\/i><\/b>: These\u00a0<em><span class=\"m_8564878355924269374gmail-il\">heatmaps<\/span><\/em>\u00a0show you about the clicks from different segments of viewers, from where these clicks are coming or from which referral source segment. This will help you to know, which referral source gives you the most relevant users. Confetti uses a different color dot for every referral segment. Like different countries will be represented by different colors.<\/p>\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/Confetti-maps-min1.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9171 size-full\" title=\"Confetti maps\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/Confetti-maps-min1.png\" alt=\"Confetti maps\" width=\"624\" height=\"400\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Confetti-maps-min1.png 624w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Confetti-maps-min1.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Confetti-maps-min1.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Confetti-maps-min1.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/Confetti-maps-min1.png 470w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_useful_Heatmaps_are\"><\/span><span style=\"font-size: large;\"><b>How useful\u00a0<span class=\"m_8564878355924269374gmail-il\">Heatmaps<\/span>\u00a0are?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: large;\">So far, you got to know <strong>what is a <\/strong>heatmap, how it works, what scroll maps and clicks maps are. Now, we will discuss how it can be useful for us.\u00a0<strong><span class=\"m_8564878355924269374gmail-il\">Heatmaps<\/span><\/strong>\u00a0give you the detail information of your web page value. It\u00a0will tell you about the valuable content of your web pages, helps you to know about <a href=\"https:\/\/www.nvecta.com\/blog\/heatmap-customer-behaviour\/\" target=\"_blank\" rel=\"noopener\">visitors behavior<\/a> and also tells you about which area is more profitable for your site.\u00a0<span class=\"m_8564878355924269374gmail-il\">Heat<\/span>\u00a0<span class=\"m_8564878355924269374gmail-il\">maps<\/span> are\u00a0the great tool to know the insight view of your website content value which may help you to redesign or re-construct your websites to increase user engagement and profit.<\/span><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_a_Heatmap_tool\"><\/span><span style=\"font-size: large;\"><b>How to get a\u00a0<span class=\"m_8564878355924269374gmail-il\">Heatmap<\/span>\u00a0tool?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><span style=\"font-size: large;\">It is very simple and easy to imply or implement a\u00a0<span class=\"m_8564878355924269374gmail-il\">heatmap<\/span>\u00a0tool. It just takes a few minutes to set up. Step by Step description is here:<\/span><\/div>\n<div>\u00a0<\/div>\n<div><a href=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/2018-08-06-min-740x6281.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9172 size-full\" title=\"Heatmap -notifyvisitors\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2018\/09\/2018-08-06-min-740x6281.png\" alt=\"how to get a heatmap tool\" width=\"740\" height=\"628\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/2018-08-06-min-740x6281.png 740w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/2018-08-06-min-740x6281.png 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/2018-08-06-min-740x6281.png 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/2018-08-06-min-740x6281.png 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2018\/09\/2018-08-06-min-740x6281.png 354w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\n<div><span style=\"font-size: large;\"><b>Conclusion<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\"><span class=\"m_8564878355924269374gmail-il\">Heat<\/span>\u00a0<span class=\"m_8564878355924269374gmail-il\">maps<\/span>\u00a0are a great software to know all the detailed information of a web page. It will help you to know the viewer&#8217;s view &amp; with the help of\u00a0<span class=\"m_8564878355924269374gmail-il\">heat map<\/span>\u00a0report you can make necessary changes on your web page or pages to <a href=\"https:\/\/www.nvecta.com\/blog\/heatmap-website-conversion\/\" target=\"_blank\" rel=\"noopener\">increase the conversion rate<\/a> from\u00a0the current\u00a0traffic which obviously increases profit also. On the bases of\u00a0<span class=\"m_8564878355924269374gmail-il\">the heatmap<\/span>\u00a0report, you will be able to know where you must put important content or where to put links and how important is the content on your web page.\u00a0<span class=\"m_8564878355924269374gmail-il\">Heat<\/span>\u00a0<span class=\"m_8564878355924269374gmail-il\">maps<\/span> will definitely provide you with all the necessary information about web page like which referral source gives you more relevant users, where users click, what content value is etc.<\/span><\/p>\n<\/div>\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-using-heatmap\/\" target=\"_blank\" rel=\"noopener\">Improve Customer Retention Using Heatmap<\/a><\/li><li><a href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-business-with-heatmaps\/\" target=\"_blank\" rel=\"noopener\">Building Trust in eCommerce Business With Heatmaps<\/a><\/li><li><a href=\"https:\/\/www.nvecta.com\/blog\/optimize-ux-with-heatmap\/\" target=\"_blank\" rel=\"noopener\">How to Optimize UX with Heatmap Software?<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0heatmap (or\u00a0heat map) is a tool that shows you a map or an image. It uses data of your webpage, notify you in the report about the user&#8217;s activity by using different colors in a graphical way. A\u00a0heat\u00a0map shows you an image view of information. Heatmaps\u00a0are used to show visitors activity on your websites or [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[],"class_list":["post-1569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heat-map"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=1569"}],"version-history":[{"count":23,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1569\/revisions"}],"predecessor-version":[{"id":9173,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/1569\/revisions\/9173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/7724"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=1569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=1569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=1569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}