{"id":15374,"date":"2022-12-14T12:57:49","date_gmt":"2022-12-14T12:57:49","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=15374"},"modified":"2023-04-24T13:06:18","modified_gmt":"2023-04-24T13:06:18","slug":"christmas-email-marketing","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/","title":{"rendered":"An Ultimate Guide to Christmas Email Marketing"},"content":{"rendered":"\n<p>Christmas is the most wonderful time of year, with its festive decorations, delicious treats, and a special day spent with family. But this holiday season can also be a perfect opportunity for businesses to capture the attention of their target audience \u2013 through creative <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-campaign\/\" data-type=\"URL\" data-id=\"https:\/\/www.nvecta.com\/blog\/email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing campaigns<\/a>.<\/p>\n\n\n\n<p>Christmas-themed emails are an effective way to get your message out while leveraging seasonal joy and excitement. <\/p>\n\n\n\n<p>With careful planning and strategic execution, you can create compelling campaigns that draw in potential customers and increase engagement throughout the holiday season. In this post, we&#8217;ll learn about <strong>Christmas email marketing<\/strong> to maximize sales and customer loyalty.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#Why_Christmas_email_marketing_campaigns_are_important\" >Why Christmas email marketing campaigns are important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#3_Stages_of_the_Christmas_email_marketing_campaign\" >3 Stages of the Christmas email marketing campaign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#1_Pre-Christmas_campaign\" >1. Pre-Christmas campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#2_Christmas_campaign\" >2. Christmas campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#3_Post-Christmas_campaign\" >3. Post-Christmas campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#Best_time_to_start_your_Happy_Christmas_email_campaign\" >Best time to start your Happy Christmas email campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#Best_Christmas_email_marketing_campaign_tips\" >Best Christmas email marketing campaign tips<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#1_Include_segmentation\" >1. Include segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#2_Encourage_social_engagement\" >2. Encourage social engagement&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#3_Intriguing_subject_lines\" >3. Intriguing subject lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#4_Responsive_design\" >4. Responsive design&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#5_Engaging_imagery\" >5. Engaging imagery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#6_Compelling_copy\" >6. Compelling copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#7_Converting_call_to_action\" >7. Converting call to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#8_Twelve_Days_of_Christmas_campaign\" >8. Twelve Days of Christmas campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#9_Create_AB_split_testing\" >9. Create A\/B split testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#10_Activity_guide\" >10. Activity guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#11_Themed_Campaigns\" >11. Themed Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#12_Online_Advent_Calendar\" >12. Online Advent Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#13_Holiday_Gift_Guide\" >13. Holiday Gift Guide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#14_Christmas_newsletter\" >14. Christmas newsletter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blog.nvecta.com\/blog\/christmas-email-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"why-christmas-email-marketing-campaigns-are-important\"><span class=\"ez-toc-section\" id=\"Why_Christmas_email_marketing_campaigns_are_important\"><\/span>Why Christmas email marketing campaigns are important<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are many reasons why using this type of advertising campaign can be beneficial for your profit margin, with the most prominent including the following;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased channel value&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>During Christmas, <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> is a powerful tool that can help businesses generate significant returns. Customers become more receptive to these campaigns during the festive season &#8211; 66% pay special attention and interact with them in this period! <\/p>\n\n\n\n<p>This means companies have an excellent opportunity to leverage email as part of their holiday marketing strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher conversion rate<\/strong><\/li>\n<\/ul>\n\n\n\n<p>During the holiday season, customers are on a mission to find great deals and fill their shopping carts. That means your business has an excellent chance of turning leads into paying customers&#8230;all you need is that extra special offer coupled with eye-catching visuals.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher sales opportunity&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The festive season is a special time for gift-givers, with increased sales and generous budgets making it the perfect opportunity to show loved ones how much they mean!<\/p>\n\n\n\n<p>We all know that Christmas is an incredibly special time of year when shoppers break out their wallets for holiday cheer. From toys to tech and everything in between, it&#8217;s no surprise that this cheerful celebration sees a burst in sales compared to other holidays.<\/p>\n\n\n\n<p>Now you know the benefits of this marketing channel during this particular season, let&#8217;s move forward to more about <em>Christmas email marketing<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-stages-of-the-christmas-email-marketing-campaign\"><span class=\"ez-toc-section\" id=\"3_Stages_of_the_Christmas_email_marketing_campaign\"><\/span>3 Stages of the Christmas email marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To leverage email this holiday season, make sure you plan the Christmas holiday email marketing campaign in three stages as described below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-pre-christmas-campaign\"><span class=\"ez-toc-section\" id=\"1_Pre-Christmas_campaign\"><\/span>1. Pre-Christmas campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reach out to your subscribers before the Christmas rush with a unique holiday-themed email! Design something fun and festive, like an eye-catching animation or some seasonal artwork. Make sure it stands out in their inboxes &#8211; this is your chance to be creative and get ahead of the competition as they plan for their own campaigns. <\/p>\n\n\n\n<p>Put yourself at the forefront of people&#8217;s minds come December by sending them personalized season&#8217;s greetings today. Start crafting a festive email campaign full of fun gifs, artwork, or animations &#8211; perfect for bringing smiles that will last throughout this holiday season.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-christmas-campaign\"><span class=\"ez-toc-section\" id=\"2_Christmas_campaign\"><\/span>2. Christmas campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The holiday season is finally here, and what better way to get your subscribers in the spirit than with a festive gift from you? From email-only discounts to Christmas packages designed specifically for this time of year &#8211; there&#8217;s something for everyone. <\/p>\n\n\n\n<p>Add an extra personal touch by sending recommended products that users showed interest in at discounted prices; it&#8217;ll definitely incentivize them to take action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-post-christmas-campaign\"><span class=\"ez-toc-section\" id=\"3_Post-Christmas_campaign\"><\/span>3. Post-Christmas campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even though the hustle and bustle of Christmas winds down, there is still one last chance to give your revenue a festive boost. Take advantage of post-Christmas bliss by sending an eye-catching email campaign &#8211; with inboxes no longer crowded after the holidays; it&#8217;s easier than ever for your message to stand out from the crowd! <\/p>\n\n\n\n<p>Don&#8217;t let this opportunity slip away \u2013 strike while audiences are relaxed and ready for something new in their mailbox. Take advantage of this lull to reach out via an attractive <a href=\"https:\/\/www.nvecta.com\/blog\/christmas-email-subject-lines\/\" data-type=\"URL\" data-id=\"https:\/\/www.nvecta.com\/blog\/christmas-email-subject-lines\/\" target=\"_blank\" rel=\"noreferrer noopener\">email subject line<\/a>, as there is always one last chance for greater returns on investment. Your post-Christmas drive awaits &#8211; seize the opportunity now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-time-to-start-your-happy-christmas-email-campaign\"><span class=\"ez-toc-section\" id=\"Best_time_to_start_your_Happy_Christmas_email_campaign\"><\/span>Best time to start your Happy Christmas email campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8216;Tis the season for mailing, and holiday email campaigns can be a tricky way to stand out from the crowd! The best timing for an effective pre-Christmas push is in November&#8217;s first two weeks. <\/p>\n\n\n\n<p>Then, as Christmas Eve draws near, your click-through rate will likely peak &#8211; though you shouldn&#8217;t miss this chance to capitalize on post-holiday buzz with an after-New Year blast that could make all of December profitable. Get ready to jingle those bells &amp; watch open rates soar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-christmas-email-marketing-campaign-tips\"><span class=\"ez-toc-section\" id=\"Best_Christmas_email_marketing_campaign_tips\"><\/span>Best Christmas email marketing campaign tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-include-segmentation\"><span class=\"ez-toc-section\" id=\"1_Include_segmentation\"><\/span>1. Include segmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/what-is-email-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/www.nvecta.com\/blog\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a> success depends on accurate segmentation \u2013 and the time you allocate to dissect your audience will pay off. Whether it&#8217;s <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/demographics-definition#:~:text=Demographics%20are%20the%20characteristics%20of,and%20governments%20to%20make%20decisions.\" data-type=\"URL\" data-id=\"https:\/\/www.indeed.com\/career-advice\/career-development\/demographics-definition#:~:text=Demographics%20are%20the%20characteristics%20of,and%20governments%20to%20make%20decisions.\" target=\"_blank\" rel=\"noreferrer noopener\">demographics<\/a>, interests, or behaviors that define each group, making sure they receive content specifically tailored to their needs increases not only engagement but also maximizes conversions. <\/p>\n\n\n\n<p>After all, who wouldn&#8217;t be wowed by personalized value? By taking the time to craft these segments carefully, you&#8217;re giving yourself a better chance of achieving remarkable results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-encourage-social-engagement\"><span class=\"ez-toc-section\" id=\"2_Encourage_social_engagement\"><\/span>2. Encourage social engagement&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Combining email and social media creates a powerful marketing engine, boosting your brand visibility to new heights. Invite prospects in your emails to join the fun on your company&#8217;s social platforms &#8211; maybe even enter an exciting competition or promotion via Instagram! <\/p>\n\n\n\n<p>Amplify your email campaign by leveraging the power of social media to maximize engagement and boost brand visibility. Doing so could generate an impressive influx of new leads.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-intriguing-subject-lines\"><span class=\"ez-toc-section\" id=\"3_Intriguing_subject_lines\"><\/span>3. Intriguing subject lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>During the busiest promotional season of the year, your digital communication can get lost in an overflowing inbox. Capture attention with a compelling subject line &#8211; 64% of readers will judge you from that first sentence alone! Make sure to keep it short and sweet; 50-60 characters should do just fine to grab their interest.<\/p>\n\n\n\n<p>Here are some examples of <a href=\"https:\/\/www.nvecta.com\/blog\/christmas-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\">Christmas email subject lines<\/a> that can improve your open rate;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We&#8217;re feeling merry. Get 25% off your order!<\/li>\n\n\n\n<li>Final countdown! The Christmas sale ends in 24 hours!&nbsp;<\/li>\n\n\n\n<li>Last-minute Christmas discounts<\/li>\n\n\n\n<li>Grab this magical offer before it melts away!<\/li>\n\n\n\n<li>The perfect Christmas gift this year<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-responsive-design\"><span class=\"ez-toc-section\" id=\"4_Responsive_design\"><\/span>4. Responsive design&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the holiday season approaches, Christmas email campaigns must be carefully crafted for maximum lead engagement. The design and layout should capture a festive feel yet also remain uncluttered &#8211; essential in helping viewers quickly understand your message at-a-glance. <\/p>\n\n\n\n<p>With festive visuals that appeal to the holiday season yet are still legible across devices &#8211; from mobile phones clocking in at 41% of views all the way up to desktops with 39%- a well-crafted message can spark engagement for your business. <\/p>\n\n\n\n<p>Responsiveness is key, ensuring no distractions or extra steps hinder users between content consumption and conversion!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-engaging-imagery\"><span class=\"ez-toc-section\" id=\"5_Engaging_imagery\"><\/span>5. Engaging imagery<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Invite your audience to join the festive season with eye-catching visuals in your Christmas email marketing campaign! Images will bring power and impact to the message, making it more persuasive than plain text. <\/p>\n\n\n\n<p>Studies show that 40% of people are more likely to react positively when engaging imagery is included &#8211; don&#8217;t miss out on this essential tactic for boosting response rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-compelling-copy\"><span class=\"ez-toc-section\" id=\"6_Compelling_copy\"><\/span>6. Compelling copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to email marketing, there are a few key elements that can make or break the success of your message. Quality content is essential for driving leads in the desired direction; what&#8217;s more, personalizing this copy may be just as important! <\/p>\n\n\n\n<p>A study by Dynamic Yield Research showed an impressive 62.6% increase in customer response when messages were personalized &#8211; meaning you should prioritize making each lead feel valued and unique with their own tailored interactions with brands rather than relying solely on informative but generic emails. <\/p>\n\n\n\n<p>Keeping communication concise yet still, value-driven will help ensure customers engage and convert accordingly!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-converting-call-to-action\"><span class=\"ez-toc-section\" id=\"7_Converting_call_to_action\"><\/span>7. Converting call to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Converting-call-to-action.jpg\" alt=\"Converting call to action\" class=\"wp-image-15379\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Converting-call-to-action.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Converting-call-to-action-300x300.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Converting-call-to-action-150x150.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Converting-call-to-action-370x370.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Converting-call-to-action-270x270.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Christmas email campaigns are the perfect chance to make your message shine! A great <a href=\"https:\/\/www.nvecta.com\/blog\/optimize-call-to-action\/\" target=\"_blank\" rel=\"noopener\">call-to-action<\/a> button can be a decisive factor in securing conversions. When crafting yours, ensure that it clearly conveys what action you want potential customers to take &#8211; after all, this is the final prompt they need before making their decision!<\/p>\n\n\n\n<p>Here are some examples that you can use as inspiration;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send Me Christmas Specials Now!<\/li>\n\n\n\n<li>Claim your coupon&nbsp;<\/li>\n\n\n\n<li>Order now!<\/li>\n\n\n\n<li>Shop holiday deals<\/li>\n\n\n\n<li>Save today!<\/li>\n\n\n\n<li>Apply Discount<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-twelve-days-of-christmas-campaign\"><span class=\"ez-toc-section\" id=\"8_Twelve_Days_of_Christmas_campaign\"><\/span>8. Twelve Days of Christmas campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This theme is a fantastic tactic for capturing lead intrigue. So, make the holiday season even more special with the exciting Twelve Days of Christmas campaign! Let your subscriber&#8217;s hands on some fabulous offers and discounts as you incentivize their shopping experience over twelve days. <\/p>\n\n\n\n<p>Let them sway towards a festive promotion while making sure that this is an enjoyable time for everyone. From price cuts to free shipping and the Buy One Get One Free option &#8211; according to Deloitte, 81% of customers are all set for something new this year, so don&#8217;t miss out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-create-a-b-split-testing\"><span class=\"ez-toc-section\" id=\"9_Create_AB_split_testing\"><\/span>9. Create A\/B split testing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Create-AB-split-testing.jpg\" alt=\"Create A\/B split testing\" class=\"wp-image-15378\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-AB-split-testing.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-AB-split-testing-300x300.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-AB-split-testing-150x150.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-AB-split-testing-370x370.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Create-AB-split-testing-270x270.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>In the run-up to December, you have a prime opportunity to optimize your emailing strategy. <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> is an invaluable tool in this process &#8211; sending two versions of emails (A and B) with subtle variations to small subsets of recipients will showcase which one performs better according to metrics such as opens or clicks. <\/p>\n\n\n\n<p>Experimentation can be done on different aspects such as subject lines, visuals, colors, and length for insight into what resonates best with customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-activity-guide\"><span class=\"ez-toc-section\" id=\"10_Activity_guide\"><\/span>10. Activity guide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>During the holiday season, many people are on a quest to make memories with their loved ones. If your business is located in an area buzzing with festive activities and events leading up to Christmas, you can attract customers by creating an engaging activity guide &#8211; complete with a visit to your store! To sweeten this offer even further, why not reward email subscribers only? <\/p>\n\n\n\n<p>By doing so, you will create memorable experiences for those who interact with your brand while they&#8217;re looking for gifts. In turn \u2013 chances are that these same shoppers may be thinking of yours when it&#8217;s gift-buying time again soon after.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-themed-campaigns\"><span class=\"ez-toc-section\" id=\"11_Themed_Campaigns\"><\/span>11. Themed Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email marketing is an often neglected yet powerful tool, giving businesses the opportunity to tap into a pool of potential customers. By adding a festive touch to emails during the holiday season, companies can help draw attention. <\/p>\n\n\n\n<p>Moreover, by utilizing custom templates that exude seasonal cheer, you can entice leads and unlock the potential for greater website traffic and conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-online-advent-calendar\"><span class=\"ez-toc-section\" id=\"12_Online_Advent_Calendar\"><\/span>12. Online Advent Calendar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This holiday season, get your customers in the giving spirit with an online Advent Calendar! Leads who sign up via social media advert or website will receive a festive surprise every day until Christmas week. <\/p>\n\n\n\n<p>From discounts to articles and gift guides &#8211; you can use different tactics, designs, and incentives to draw engagement from subscribers looking for valuable content. This customizable marketing strategy is sure to help increase open and click rates while adding a unique seasonal touch that sets it apart from other campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-holiday-gift-guide\"><span class=\"ez-toc-section\" id=\"13_Holiday_Gift_Guide\"><\/span>13. Holiday Gift Guide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Christmas is here, and shoppers everywhere search for the perfect gifts to show their loved ones they care. That&#8217;s why holiday gift guides have become an essential part of <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">email marketing strategies<\/a> across industries; they help make that difficult decision process easier by categorizing products according to recipient or budget.<\/p>\n\n\n\n<p>Not only do these smart solutions provide a solution during the festive season, but they also give companies an effective way to showcase some of their most popular items and hidden gems worth discovering.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-christmas-newsletter\"><span class=\"ez-toc-section\" id=\"14_Christmas_newsletter\"><\/span>14. Christmas newsletter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"454\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Christmas-newsletter.jpg\" alt=\"Christmas newsletter\" class=\"wp-image-15380\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Christmas-newsletter.jpg 454w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Christmas-newsletter-272x300.jpg 272w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Christmas-newsletter-136x150.jpg 136w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Christmas-newsletter-370x407.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Christmas-newsletter-270x297.jpg 270w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Add something extra to your holiday email campaigns this year with festive newsletters! From interactive gamification elements that drive lead generation to captivating visuals and educational articles &#8211; these communications are sure to hold the attention of potential customers. <\/p>\n\n\n\n<p>In addition, why not include discounts as an added incentive for readers? Let&#8217;s make it merry &amp; bright by letting our creative juices flow when writing those Christmas newsletter ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the Christmas season approaches, consider spicing up your email marketing with some of these tips. By <a href=\"https:\/\/www.nvecta.com\/blog\/email-personalization\/\" target=\"_blank\" rel=\"noopener\">personalizing your emails<\/a>, sending out timely content, and offering relevant discounts, you can make sure that your subscribers stay engaged with your brand throughout the holidays. <\/p>\n\n\n\n<p>And who knows? Maybe you&#8217;ll even see a boost in sales. We hope you find this <span style=\"text-decoration: underline;\">Christmas email marketing<\/span> guide helpful.<\/p>\n\n\n\n<div id=\"embeded_cta\"> <\/div>\n\n\n\n<p><strong>Also Read:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/christmas-email-examples\/\" target=\"_blank\" rel=\"noopener\">12 Christmas Email Examples You Should Copy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/christmas-email-marketing-ideas\/\" target=\"_blank\" rel=\"noopener\">Best Christmas Email Marketing Ideas You Should Try<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/why-email-marketing-is-important\/\" target=\"_blank\" rel=\"noopener\">Why Email Marketing Is Important for Businesses?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/how-to-build-an-email-list\/\" target=\"_blank\" rel=\"noopener\">How to Build an Email List? 9 Killer Strategies You Should Use<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/grow-an-email-list\/\" target=\"_blank\" rel=\"noopener\">How to Grow an Email List? 17 Actionable Tips<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Christmas is the most wonderful time of year, with its festive decorations, delicious treats, and a special day spent with family. But this holiday season can also be a perfect opportunity for businesses to capture the attention of their target audience \u2013 through creative email marketing campaigns. Christmas-themed emails are an effective way to get [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-15374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=15374"}],"version-history":[{"count":7,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15374\/revisions"}],"predecessor-version":[{"id":21601,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15374\/revisions\/21601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/21357"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=15374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=15374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=15374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}