{"id":15335,"date":"2022-12-13T09:26:04","date_gmt":"2022-12-13T09:26:04","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=15335"},"modified":"2024-04-29T06:54:33","modified_gmt":"2024-04-29T06:54:33","slug":"shopify-store-conversion-rate","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/","title":{"rendered":"18 Best Ways to Increase Shopify Store Conversion Rate in [year]"},"content":{"rendered":"\n<p>With more than 4.1 million online stores across the world being powered by Shopify (Builtwith), there is fierce competition in the sector. They vigorously strive to establish themselves and stand out in their respective fields. However, not all of them succeed.<\/p>\n\n\n\n<p>The success of a Shopify store is measured by its conversion rates.&nbsp;<\/p>\n\n\n\n<p>While there is no single technique to <a href=\"https:\/\/www.convertcart.com\/blog\/increase-ecommerce-conversion-rate\" target=\"_blank\" rel=\"noopener\">boost eCommerce conversion rates<\/a>, cumulative efforts in different areas can help accomplish this. A lot of seemingly little things matter substantially. So, we thought of bringing to you some of the best ways to increase <em>Shopify store conversion rate<\/em> in [year] and beyond.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#Top_18_Ways_to_Increase_Shopify_Store_Conversion_Rate\" >Top 18 Ways to Increase Shopify Store Conversion Rate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#1_Get_Your_Site_for_Mobile-Friendly\" >1. Get Your Site for Mobile-Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#2_Make_Your_Site_Visually_Appealing\" >2. Make Your Site Visually Appealing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#3_Make_Your_Sites_Navigation_User-Friendly\" >3. Make Your Site\u2019s Navigation User-Friendly&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#4_Build_Trust\" >4. Build Trust&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#5_Improve_Your_Sites_Speed_and_Performance\" >5. Improve Your Site\u2019s Speed and Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#6_Focus_On_Your_Websites_Copy\" >6. Focus On Your Website\u2019s Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#7_Your_Sites_Images_Matter\" >7. Your Site\u2019s Images Matter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#8_Write_Unique_Product_Descriptions\" >8.&nbsp; Write Unique Product Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#9_Optimize_The_Checkout_Process\" >9. Optimize The Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#10_Dont_Give_Your_Customers_a_Price_Shock\" >10. Don\u2019t Give Your Customers a Price Shock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#11_Give_First-Time_Offers\" >11. Give First-Time Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#12_Provide_Limited_Time_Offers\" >12. Provide Limited Time Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#13_Integrate_the_%E2%80%9CNotify_Me%E2%80%9D_Feature\" >13. Integrate the \u201cNotify Me\u201d Feature&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#14_Be_Prompt_in_Customer_Service\" >14. Be Prompt in Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#15_Get_Customer_Reviews\" >15. Get Customer Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#16_Omnichannel_Sales\" >16. Omnichannel Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#17_Take_Advantage_of_Personalization\" >17. Take Advantage of Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#18_Involve_in_Remarketing\" >18. Involve in Remarketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.nvecta.com\/blog\/shopify-store-conversion-rate\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"top-18-ways-to-increase-shopify-store-conversion-rate\"><span class=\"ez-toc-section\" id=\"Top_18_Ways_to_Increase_Shopify_Store_Conversion_Rate\"><\/span><strong>Top 18 Ways to Increase Shopify Store Conversion Rate<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are tips and tactics spanning different areas including website designing, copywriting, marketing, sales, and more to help you increase your Shopify store\u2019s conversion rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-get-your-site-for-mobile-friendly\"><span class=\"ez-toc-section\" id=\"1_Get_Your_Site_for_Mobile-Friendly\"><\/span><strong>1. Get Your Site for Mobile-Friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Your-Site-for-Mobile-Friendly.jpg\" alt=\"Get Your Site for Mobile-Friendly\n\" class=\"wp-image-15343\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Your-Site-for-Mobile-Friendly.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Your-Site-for-Mobile-Friendly.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Your-Site-for-Mobile-Friendly.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Your-Site-for-Mobile-Friendly.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Your-Site-for-Mobile-Friendly.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>83.07% of the world\u2019s population own a smartphone (Statista). They use it for various purposes including shopping. 6 out of 10 shoppers&nbsp;state the ability to shop via mobile is a decisive factor in brand selection (Oberlo). This makes turning your Shopify site mobile-friendly a crucial factor for increasing conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-make-your-site-visually-appealing\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Visually_Appealing\"><\/span><strong>2. Make Your Site Visually Appealing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We, human beings, are naturally pulled towards things with a visual appeal. So, you can increase your e-store\u2019s conversions by making it attractive. Play around with color combinations, layouts, images, fonts, designs, spacing, white space, etc. to make your site exquisite, graceful, and elegant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-make-your-site-s-navigation-user-friendly\"><span class=\"ez-toc-section\" id=\"3_Make_Your_Sites_Navigation_User-Friendly\"><\/span><strong>3. Make Your Site\u2019s Navigation User-Friendly&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your site\u2019s user experience is highly impacted by its navigation.&nbsp; Simple navigation that makes it easier for customers to browse through your store is likely to increase conversions. Go for a sticky navigation menu that doesn\u2019t shift as visitors scroll down the page. The following are the things that should go on the menu-&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search bar<\/li>\n\n\n\n<li>Product categories and sub-categories<\/li>\n\n\n\n<li>Best-sellers<\/li>\n\n\n\n<li>Cart button<\/li>\n\n\n\n<li>Blog (if you have one)<\/li>\n\n\n\n<li>Customer service<\/li>\n\n\n\n<li>FAQs<\/li>\n\n\n\n<li>Contact information<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-build-trust\"><span class=\"ez-toc-section\" id=\"4_Build_Trust\"><\/span><strong>4. Build Trust&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People will buy from an online store only if they find it credible. So, take all kinds of measures to render that trustworthy first impression.&nbsp;<\/p>\n\n\n\n<p>Here are the four vital factors that can boost the reliability of your e-store: your store\u2019s contact details including its email address and phone number; <a href=\"https:\/\/blogthetech.com\/best-programming-certifications\/\" target=\"_blank\" rel=\"noopener\">technical certifications<\/a> like Shopify Payments; Shipping and return policies, and social proof in the form of reviews and testimonials.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-improve-your-site-s-speed-and-performance\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Sites_Speed_and_Performance\"><\/span><strong>5. Improve Your Site\u2019s Speed and Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"500\" height=\"364\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Improve-Your-Sites-Speed-and-Performance-1.jpg\" alt=\"Improve Your Site\u2019s Speed and Performance\" class=\"wp-image-15350\" style=\"width:500px;height:364px\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Improve-Your-Sites-Speed-and-Performance-1.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Improve-Your-Sites-Speed-and-Performance-1.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Improve-Your-Sites-Speed-and-Performance-1.jpg 206w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Improve-Your-Sites-Speed-and-Performance-1.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Improve-Your-Sites-Speed-and-Performance-1.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Studies should that people are increasingly getting impatient with regards to the internet\u2019s speed.&nbsp;<\/p>\n\n\n\n<p>They expect sites and their pages to load instantly, or else abandon the site forever. Some ways in which you can <a href=\"https:\/\/multifoxtheme.com\/clean-simple-shopify-themes\/\" target=\"_blank\" rel=\"noopener\">improve your site\u2019s speed<\/a> are by reducing redirects, enabling browser caching, compressing and optimizing your images, and minimizing CSS, JavaScript, and HTML.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-focus-on-your-website-s-copy\"><span class=\"ez-toc-section\" id=\"6_Focus_On_Your_Websites_Copy\"><\/span><strong>6. Focus On Your Website\u2019s Copy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Well-written and high-quality copy renders a favorable user experience, encouraging visitors to linger, and eventually, make a purchase. Your \u201cAbout Us\u201d page should cover elementary info about the store and its founders.&nbsp;<\/p>\n\n\n\n<p>It should also describe your firm\u2019s purpose and its Unique Value Proposition (how you differ from your counterparts). It should also encourage interaction.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-your-site-s-images-matter\"><span class=\"ez-toc-section\" id=\"7_Your_Sites_Images_Matter\"><\/span><strong>7. Your Site\u2019s Images Matter<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pay attention to the quality of the images you post on your site. High-quality images are detailed and attract the attention of the viewers. So, rather than using stock images of products, use professionally shot photographs. This can have a positive impact and increase your Shopify store\u2019s conversion rate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-write-unique-product-descriptions\"><span class=\"ez-toc-section\" id=\"8_Write_Unique_Product_Descriptions\"><\/span><strong>8.&nbsp; Write Unique Product Descriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Product descriptions can significantly influence purchasing decisions, and thereby, increase your <strong>Shopify store\u2019s conversion rate<\/strong>. Buyers as well as search engines do not prefer the manufacturer\u2019s default descriptions. So, write your own descriptions, integrating <a href=\"https:\/\/blitzbear.com\/blog\/seo-keywords\" target=\"_blank\" rel=\"noopener\">SEO keywords<\/a> and clearly highlighting the product benefits.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-optimize-the-checkout-process\"><span class=\"ez-toc-section\" id=\"9_Optimize_The_Checkout_Process\"><\/span><strong>9. Optimize The Checkout Process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"421\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Optimize-The-Checkout-Process.jpg\" alt=\"Optimize The Checkout Process\n\" class=\"wp-image-15345\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Optimize-The-Checkout-Process.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Optimize-The-Checkout-Process.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Optimize-The-Checkout-Process.jpg 178w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Optimize-The-Checkout-Process.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Optimize-The-Checkout-Process.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Optimize-The-Checkout-Process.jpg 356w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>If your checkout process isn\u2019t simple, your chances of <a href=\"https:\/\/www.nvecta.com\/blog\/5-best-ways-to-track-back-lost-customers\" target=\"_blank\" rel=\"noopener\">losing customers<\/a> on the verge of buying are high. Here are some ways to combat this issue.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a checkout progress bar to tell them how much more time it\u2019d take to complete the process.&nbsp;<\/li>\n\n\n\n<li>Offer a one-step checkout.&nbsp;<\/li>\n\n\n\n<li>Offer multiple payment options.&nbsp;<\/li>\n\n\n\n<li>Allow guest checkout.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-don-t-give-your-customers-a-price-shock\"><span class=\"ez-toc-section\" id=\"10_Dont_Give_Your_Customers_a_Price_Shock\"><\/span><strong>10. Don\u2019t Give Your Customers a Price Shock<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Statistics say that added shipping cost is the leading reason for cart abandonment (Statista). You can prevent this by offering free shipping. If this isn\u2019t affordable to you, highlight the cost upfront.&nbsp;<\/p>\n\n\n\n<p>This way, you can avoid giving a price shock to your customers during the checkout.&nbsp;Similarly, if there\u2019s any other extra cost like tax, fees, etc. mention it on the product\u2019s page to avoid price shock and increase the Shopify store conversion rate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-give-first-time-offers\"><span class=\"ez-toc-section\" id=\"11_Give_First-Time_Offers\"><\/span><strong>11. Give First-Time Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you find that your visitors are constantly increasing but the conversion rate remains the same, it\u2019s time you introduce a first-time offer.&nbsp;This can take the shape of a discount, percent-off coupons, free gift with purchase, free shipping, etc. Whatever incentive you choose, make sure that it\u2019s something that your customers will value.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-provide-limited-time-offers\"><span class=\"ez-toc-section\" id=\"12_Provide_Limited_Time_Offers\"><\/span><strong>12. Provide Limited Time Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Providing limited-time offers can create the FOMO (fear of missing out) among your shoppers and persuades them to make an instant purchase.&nbsp;You can offer discounts, deals, express delivery, free shipping, etc. for a specific duration. Include a countdown timer on your homepage, highlighting when the offer would end.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-integrate-the-notify-me-feature\"><span class=\"ez-toc-section\" id=\"13_Integrate_the_%E2%80%9CNotify_Me%E2%80%9D_Feature\"><\/span><strong>13. Integrate the \u201cNotify Me\u201d Feature&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You needn\u2019t lose a customer to a competitor when something he\/she needs is out of stock. Just integrate the \u201cnotify me\u201d feature so that you can notify shoppers when the item is back in stock again. This will not only increase your Shopify store\u2019s conversion rate but also increase the&nbsp;customer lifetime value.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-be-prompt-in-customer-service\"><span class=\"ez-toc-section\" id=\"14_Be_Prompt_in_Customer_Service\"><\/span><strong>14. Be Prompt in Customer Service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Being available to your customers whenever they need your assistance can increase your repeat buyers, and thereby, increase conversions. Integrating a live chat into your e-commerce site is a great way to ensure round-the-clock availability and error-free customer service affordably.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-get-customer-reviews\"><span class=\"ez-toc-section\" id=\"15_Get_Customer_Reviews\"><\/span><strong>15. Get Customer Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Customer-Reviews.jpg\" alt=\"Get Customer Reviews\n\" class=\"wp-image-15342\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Customer-Reviews.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Customer-Reviews.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Customer-Reviews.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Customer-Reviews.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/12\/Get-Customer-Reviews.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Customer reviews act as social proof and help customers decide whether or not to buy a product. Studies show that having customer reviews on your site can&nbsp;boost the <a href=\"https:\/\/worldfinancialreview.com\/how-reviews-impact-your-sales\/\" data-type=\"URL\" data-id=\"https:\/\/worldfinancialreview.com\/how-reviews-impact-your-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversion rate by 18%<\/a>. Besides, it also helps reinforce your brand\u2019s credibility.&nbsp;So, make an onsite provision for collecting reviews for each product.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-omnichannel-sales\"><span class=\"ez-toc-section\" id=\"16_Omnichannel_Sales\"><\/span><strong>16. Omnichannel Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Today\u2019s technological advancements have provided e-commerce stores with multiple sales touchpoints. <a href=\"https:\/\/www.nvecta.com\/blog\/omnichannel-marketing\/\" data-type=\"URL\" data-id=\"https:\/\/www.nvecta.com\/blog\/omnichannel-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Omnichannel marketing<\/a> involves combining them all into a unified approach. So, integrate your marketing and sales on social media channels, email, etc. This can go a long way toward increasing your Shopify store\u2019s conversion rate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-take-advantage-of-personalization\"><span class=\"ez-toc-section\" id=\"17_Take_Advantage_of_Personalization\"><\/span><strong>17. Take Advantage of Personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nowadays, online shoppers expect high levels of personalization from brands. They want these brands to understand what their needs and preferences are and make suggestions accordingly. A study says that sales increase by 20% on average when you offer personalized experiences (Monetate).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-involve-in-remarketing\"><span class=\"ez-toc-section\" id=\"18_Involve_in_Remarketing\"><\/span><strong>18. Involve in Remarketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When a customer or prospect, who exhibited an interest in one of your products, has left without purchasing, you can retarget him\/her by getting in front of him\/her with your ads, wherever they\u2019re on the internet. This is what remarketing means. It is a kind of paid advertising that helps in increasing your e-store\u2019s conversion rate.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wrap-up\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span><strong>Wrap Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this blog, we\u2019ve discussed 19 of the best ways to increase <strong>Shopify store conversion rate.<\/strong> You\u2019d have seen how small things add up to have that big impact you\u2019re seeking. Use these tips and techniques to successfully optimize your e-store\u2019s conversion rate.&nbsp;<\/p>\n\n\n\n\n\n<p>Conversion rate is a vital metric to measure the success of any e-commerce store. That\u2019s why Shopify stores should focus on this metric.&nbsp;<\/p>\n\n\n\n\n\n<p>Conversion rate optimization will help Shopify stores lower their customer acquisition costs by deriving more value from their existing customers and visitors. That is, it helps them acquire more customers, increase revenue per visitor, and thus, grow the business.&nbsp;<\/p>\n\n\n\n\n\n<p>To optimize your Shopify store for better conversions, ensure that it looks credible, is fast-loading, design is visually appealing and mobile-friendly, navigation is simple, product descriptions are unique and well-written, product images are of high-quality, website copy is good, and check-out is simple. Besides, you need to effectively market your brand and its offerings.&nbsp;&nbsp;<\/p>\n\n\n\n\n\n<div id=\"embeded_cta3\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>With more than 4.1 million online stores across the world being powered by Shopify (Builtwith), there is fierce competition in the sector. They vigorously strive to establish themselves and stand out in their respective fields. However, not all of them succeed. The success of a Shopify store is measured by its conversion rates.&nbsp; While there [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":21354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5377],"tags":[],"class_list":["post-15335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=15335"}],"version-history":[{"count":16,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15335\/revisions"}],"predecessor-version":[{"id":30391,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/15335\/revisions\/30391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/21354"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=15335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=15335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=15335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}