Today\u2019s hot topic is \u201cCart Abandonment.\u201d Let\u2019s start by understanding what it means. Imagine a person visits your online store, adds something to the cart, and then disappears before completing the purchase. Disheartening, right? Well, it\u2019s good you save your emotions because the reality is worse than this.<\/p>\n\n\n\n
If we go by the studies, out of all the online carts, around 70% get abandoned. It means for every ten shoppers who add an item to their shopping carts, seven of them actually exit halfway through the checkout journey. <\/p>\n\n\n\n
Every year, eCommerce brands from all across the globe suffer a loss of 18 billion dollars in sales due to the abandoning of carts. Now the question arises, \u201cIs there anything we can do about this issue of cart abandonment<\/strong>?\u201d The answer is both Yes and No. <\/p>\n\n\n\n Sometimes, some people add stuff to their online shopping carts and then move on to other activities, not because they intend to make a purchase later but for the sake of surviving boredom. Here, nothing much can be done to persuade this segment of shoppers to complete the deals. Hence these losses are unpreventable.<\/p>\n\n\n\n On the other hand, some shoppers with actual purchase intentions fail to complete the checkout process because of some issues in their buying journeys. The losses from such cart abandonments can be avoided, and we will tell you how. <\/p>\n\n\n\n This article will discuss the most common reasons causing cart abandonment and the best practices to reduce it.<\/p>\n\n\n\n Contents<\/p>\n<\/span><\/div>\n