{"id":12715,"date":"2022-08-01T09:21:53","date_gmt":"2022-08-01T09:21:53","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=12715"},"modified":"2026-04-13T10:42:58","modified_gmt":"2026-04-13T10:42:58","slug":"shopping-cart-abandonment-statistics","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/","title":{"rendered":"50+ Useful Shopping Cart Abandonment Statistics to Know in [year]"},"content":{"rendered":"\n<p>It has been found that most of the shopping carts are abandoned before the purchase. It is primarily due to extra costs and complex check-out procedures, etc. E-commerce companies incur a loss of around 18 billion yearly due to shopping cart abandonment.&nbsp;<\/p>\n\n\n\n<p>In this blog, we have shortlisted 50+<strong> shopping cart abandonment statistics<\/strong> that would help you understand your online customers better and <a href=\"https:\/\/www.nvecta.com\/blog\/increase-online-sales\/\" target=\"_blank\" rel=\"noopener\">increase your sales<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/#General_Shopping_Cart_Abandonment_Statistics\" >General Shopping Cart Abandonment Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/#Shopping_Cart_Abandonment_ROI_Statistics\" >Shopping Cart Abandonment ROI Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/#Shopping_Cart_Abandonment_Rate_Worldwide_by_Industry\" >Shopping Cart Abandonment Rate Worldwide, by Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/#Add-to-Cart_Statistics\" >Add-to-Cart Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/#Statistics_on_Cost_of_Shopping_And_Abandonment\" >Statistics on Cost of Shopping And Abandonment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/#User_Behavior_Statistics\" >User Behavior Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/#Cart_Abandonment_Business_Statistics\" >Cart Abandonment Business Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/shopping-cart-abandonment-statistics\/#Shopping_Cart_Abandonment_Prevention_Statistics\" >Shopping Cart Abandonment Prevention Statistics<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"general-shopping-cart-abandonment-statistics\"><span class=\"ez-toc-section\" id=\"General_Shopping_Cart_Abandonment_Statistics\"><\/span>General Shopping Cart Abandonment Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to shopping cart abandonment statistics in 2022, the usual cart abandonment rate differs from 59.2% to 79.8%. However, the rates were lower in 2021. Still, it is a cause of concern for most retailers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2021, the shopping cart abandonment rate was 79.8%, which is around 9% lower than in 2020. (SaleCycle)<br><br><\/li>\n\n\n\n<li>The average cart abandonment rate, according to Baymard Institute, is 68.8%. (Baymard Institute)<br><br><\/li>\n\n\n\n<li>IOS has the highest cart abandonment rate with 81.5%, followed by Android, which is 81.3%, then by OS X, i.e., 71.9%, and finally Windows, which is 68.3%. (Kibo)<br><br><\/li>\n\n\n\n<li>Black Friday\u2019s shopping cart abandonment rate stayed at 76.63%. (SaleCycle)<br><br><\/li>\n\n\n\n<li>Most abandonment occurs on Sundays, the peak hour being midnight. (SaleCycle)<br><br><\/li>\n\n\n\n<li>The lowest abandonment rate is on Friday. (SaleCycle)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopping-cart-abandonment-roi-statistics\"><span class=\"ez-toc-section\" id=\"Shopping_Cart_Abandonment_ROI_Statistics\"><\/span>Shopping Cart Abandonment ROI Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brands may incur a loss of $18 billion due to shopping cart abandonment. (Forrester Research)<br><br><\/li>\n\n\n\n<li>If brands use retargeting ads to show their products and services, they can get an ROI of 1300%. (Growth Badger)<br><br><\/li>\n\n\n\n<li>UK shoppers usually have a habit of doing window shopping. Hence their retailers are losing \u00a318 billion due to shopping cart abandonment. (Barclaycard)<br><br><\/li>\n\n\n\n<li>Customers often use their shopping cart as their shopping list, saving items and purchasing them later. Hence abandoned shopping cart doesn&#8217;t always mean lost sales. (CMS Wire)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopping-cart-abandonment-rate-worldwide-by-industry\"><span class=\"ez-toc-section\" id=\"Shopping_Cart_Abandonment_Rate_Worldwide_by_Industry\"><\/span>Shopping Cart Abandonment Rate Worldwide, by Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry <em>Shopping cart abandonment statistics<\/em> reveal that websites offering cruise and ferry services had the highest cart abandonment rate, i.e., 98%, followed by mobile providers, which is 90.76%. (Statista)&nbsp;<br><br><\/li>\n\n\n\n<li>Abandonment rates in the Airline, Luxury, and Fashion industries were estimated at 90%, 87.93%, and 87.79%, respectively. (Statista)<br><br><\/li>\n\n\n\n<li>Websites offering automotive services had a cart abandonment rate of 85.97%. (Statista)<br><br><\/li>\n\n\n\n<li>Car rental and travel cart abandonment rates were 82%. (Statista)<br><br><\/li>\n\n\n\n<li>The cart abandonment rate in the hotel industry was 80%. (Statista)<br><br><\/li>\n\n\n\n<li>The least abandonment rates were that of Consumer Electronics and Groceries with 50.3%. (Statista)<br><br><\/li>\n\n\n\n<li>However, despite effective cart abandonment rates in some industries and product categories, the global online shopping conversion rates are still increasing. (Statista)<br><br><\/li>\n\n\n\n<li>The total e-commerce conversions have increased every year by 5% since 2018. Despite the significant cart abandonment rates of selected online purchase categories, global online shopping conversion rates have been improving. The mobile conversion has grown by 11.6%. (Statista)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"add-to-cart-statistics\"><span class=\"ez-toc-section\" id=\"Add-to-Cart_Statistics\"><\/span>Add-to-Cart Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most of the add-to-cart rate varies from 2.5% to 6,88%. The average add-to-cart rate ranges from 2.5% to 6.88%. (Lido, Dynamic)<br><br><\/li>\n\n\n\n<li>Any website having a 9.8% add-to-cart rate would land a website in the top 20%, and those having a rate of over 12.3% would make them a part of the top 10%. (Littledata)<br><br><\/li>\n\n\n\n<li>Also, a company having an add-to-cart rate of less than 3% would put them into the worst 20%. (Littledata)<br><br><\/li>\n\n\n\n<li>The highest add-to-cart rate among all product categories is that of Food and Beverage, with a rate of 11.6%. (Dynamic Yield)<br><br><\/li>\n\n\n\n<li>Product recommendations may lead to 33% higher order values (Kibo)<br><br><\/li>\n\n\n\n<li>The average add-to-cart rate went up to 7.44% by the end of December 2021. (Dynamic Yield)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"statistics-on-cost-of-shopping-and-abandonment\"><span class=\"ez-toc-section\" id=\"Statistics_on_Cost_of_Shopping_And_Abandonment\"><\/span>Statistics on Cost of Shopping And Abandonment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The value of abandoned carts in the US is estimate at $705 billion.(eMarketer)<br><br><\/li>\n\n\n\n<li>Also, the orders lost, which are worth $260 billion, may be recovered via checkout flow optimization. (retail biz, 2021).<br><br><\/li>\n\n\n\n<li>The retail sales of eCommerce platforms worldwide are projected to reach $6.39 trillion by 2024. (eMarketer)<br><br><\/li>\n\n\n\n<li>In addition, eCommerce is expected to grow to 21.8% by 2024. (eMarketer)<br><br><\/li>\n\n\n\n<li>Notably, a cart abandonment rate of 65% might create a conversion gap of 97.9%. (StableWP)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"user-behavior-statistics\"><span class=\"ez-toc-section\" id=\"User_Behavior_Statistics\"><\/span>User Behavior Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\">Shopping cart abandonment statistics<\/span> reveal that the reason why people abandon their cart is due to extra costs like shipping costs, tax, miscellaneous expenses, etc. (Baymard)<br><br><\/li>\n\n\n\n<li>Mobile users have the highest abandonment rate of approximately 80.79%. ( Barilliance)<br><br><\/li>\n\n\n\n<li>It is also estimated that around 57% of customers leave the page if it doesn&#8217;t load in 3 seconds. (Voucher Cloud)<br><br><\/li>\n\n\n\n<li>It may also be noted that complicated websites that are difficult to navigate also lead to shopping cart abandonment. (Forbes)<br><br><\/li>\n\n\n\n<li>Around 44% of UK customers abandon their carts because their favored payment method is unavailable. (IT Pro Portal)<br><br><\/li>\n\n\n\n<li>Due to pandemics and high unemployment, online window shopping has become a new customer trend. (Vice)<br><br><\/li>\n\n\n\n<li>Shopping carts are abandoned by 50% of customers if appropriate delivery options are not available. (Smart Company)<br><br><\/li>\n\n\n\n<li>86% of online shoppers are found to abandon their cart before checkout. (CSA)<br><br><\/li>\n\n\n\n<li>The highest add-to-cart rate is for desktop users which are estimated at 7.92%. (Dynamic Yield)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cart-abandonment-business-statistics\"><span class=\"ez-toc-section\" id=\"Cart_Abandonment_Business_Statistics\"><\/span>Cart Abandonment Business Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using Artificial Intelligence, JCPenney dropped its shopping abandonment rate by 18%. (Retail Info Systems)<br><\/li>\n\n\n\n<li>Online retailers are now searching for new solutions to reduce cart abandonment rates. (<a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/03\/21\/13-ways-e-commerce-retailers-can-avoid-late-stage-cart-abandonment\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>)<br><br><\/li>\n\n\n\n<li>Microsoft has conducted several tests where they have found that due to strong customer authentication, carts are abandoned. (Finextra)<br><br><\/li>\n\n\n\n<li>Items can be added to shopping carts via Google, which helps to verify the price provided by online merchants. (SEO Roundtable)<br><br><\/li>\n\n\n\n<li>&nbsp;By providing a \u201cBuy Now, Pay Later\u201d installment option, the Shopping cart abandonment rate can be reduced. (IBS Intelligence)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"shopping-cart-abandonment-prevention-statistics\"><span class=\"ez-toc-section\" id=\"Shopping_Cart_Abandonment_Prevention_Statistics\"><\/span>Shopping Cart Abandonment Prevention Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If there is a simpler and faster way of buying a product online, 55% of buyers are likely to buy the product online. (CSA)<br><br><\/li>\n\n\n\n<li>Amazon has the highest user buying rate of 77% due to its simple checkout process. (CSA)<br><br><\/li>\n\n\n\n<li>If an online store has multiple payment modes, 40% of shoppers may be more willing to buy the product. (StableWP)<br><br><\/li>\n\n\n\n<li>Retargeted advertisements are noticed by 3 out of 4 shoppers. (Invesp)<br><br><\/li>\n\n\n\n<li>Seeing credit card logos makes 80% of online shoppers more secure. (StableWP)<br><br><\/li>\n\n\n\n<li>Approximately 50% of businesses have seen an improvement in their sales due to free shipping. (StableWP)<br><br><\/li>\n\n\n\n<li>If return processes are easier and quicker, around 35% of shoppers are likely to purchase the product online. (SaleCycle)<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h4>\n\n\n\n<p>Shopping cart abandonment will always be a reality\u2014customers don\u2019t always follow through with the items they add to their virtual baskets. However, businesses can significantly reduce this rate by implementing the right strategies. <\/p>\n\n\n\n<p>By leveraging insights from a <strong><a href=\"https:\/\/www.nvecta.com\/products\/customer-data-platform\" target=\"_blank\" rel=\"noopener\">Customer data platform<\/a><\/strong>, companies can better understand user behavior, personalize experiences, and re-engage potential buyers. The statistics above offer valuable guidance on how to optimize your portal and minimize cart abandonment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"faqs\">FAQs<\/h4>\n\n\n\n\n\n<p>When a customer drops out of the purchase during the checkout process and leaves the items abandoned in their cart, it is known as shopping cart abandonment.<\/p>\n\n\n\n\n<p>Well, there are ample ways through which you may reduce the cart abandonment rates. However, A\/B testing is the key to reducing the same.<\/p>\n\n\n\n\n<p>According to a study conducted by Baymard Institute, it has been estimated that 69.57% of shopping carts are left abandoned, i.e., out of 100 potential customers, 70 customers leave their carts abandoned.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>It has been found that most of the shopping carts are abandoned before the purchase. It is primarily due to extra costs and complex check-out procedures, etc. E-commerce companies incur a loss of around 18 billion yearly due to shopping cart abandonment.&nbsp; In this blog, we have shortlisted 50+ shopping cart abandonment statistics that would [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":21522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4667],"tags":[],"class_list":["post-12715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/12715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=12715"}],"version-history":[{"count":13,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/12715\/revisions"}],"predecessor-version":[{"id":34989,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/12715\/revisions\/34989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/21522"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=12715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=12715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=12715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}