{"id":12303,"date":"2022-06-20T12:04:36","date_gmt":"2022-06-20T12:04:36","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=12303"},"modified":"2024-11-26T21:54:56","modified_gmt":"2024-11-26T21:54:56","slug":"targeted-email-marketing","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/targeted-email-marketing\/","title":{"rendered":"What is Targeted Email Marketing? How to Create, Uses, and its Benefits"},"content":{"rendered":"\n

Now in the digital age with the modern hi-tech world, emails still have potential in marketing. Targeted email marketing<\/strong> is not new but it gets better with new tools. <\/p>\n\n\n\n

It is a fact that almost every customer logs into their email daily and that makes marketing emails highly effective because people who buy as a result spend 138% more than people who don\u2019t get those emails.<\/p>\n\n\n\n

According to DMA<\/a>, the typical ROI in the United States is 4,300 percent, an astounding rate of return. As of now, we don\u2019t have good numbers yet still it would be interesting to see how the ongoing pandemic affects email marketing ROI. <\/p>\n\n\n\n

When you use personalised emails<\/a> as part of a targeted email marketing campaign you will get higher than average email marketing ROI. In fact, personalised email marketing conversion rates are around 6x higher than non-personalized emails.<\/p>\n\n\n\n

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Contents<\/p>\n<\/span><\/div>\n