{"id":10982,"date":"2022-03-30T08:11:34","date_gmt":"2022-03-30T08:11:34","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=10982"},"modified":"2023-12-19T12:31:09","modified_gmt":"2023-12-19T12:31:09","slug":"email-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/","title":{"rendered":"18 Worst Email Marketing Mistakes You Should Avoid In [year]"},"content":{"rendered":"\n<p>The number of emails sent and received per day this year is 333.2 billion. This number is expected to rise to 376.4 billion by 2025. Further, for every $1 spent, email marketing brings in an ROI of $46.  <\/p>\n\n\n\n<p>According to Statista 43% of people, access emails through mobile devices. All these make email one of the most efficient <a href=\"https:\/\/www.nvecta.com\/blog\/different-marketing-channels\/\" target=\"_blank\" rel=\"noopener\">marketing channels<\/a>.&nbsp;<\/p>\n\n\n\n<p>However, email marketers tend to commit certain common mistakes while coming up with and executing effective strategies. Further, they tend to follow <a href=\"https:\/\/www.nvecta.com\/blog\/digital-marketing-trends\/\" target=\"_blank\" rel=\"noopener\">digital marketing trends<\/a> that at times result in <strong>email marketing mistakes<\/strong>.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#18_Worst_Email_Marketing_Mistakes_to_Avoid_in_year\" >18 Worst Email Marketing Mistakes to Avoid in [year]<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#1_Using_an_outdated_mailing_list\" >1. Using an outdated mailing list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#2_Not_sending_a_welcome_email\" >2. Not sending a welcome email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#3_Sending_irregular_emails\" >3. Sending irregular emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#4_Sending_too_many_emails\" >4. Sending too many emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#5_Sending_emails_just_for_the_sake_of_sending\" >5. Sending emails just for the sake of sending<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#6_Sending_emails_at_an_improper_time\" >6. Sending emails at an improper time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#7_Not_segmenting_your_email_list\" >7. Not segmenting your email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#8_Being_misleading\" >8. Being misleading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#9_Writing_poor_subject_lines\" >9. Writing poor subject lines&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#10_A_mismatch_between_your_email_subject_line_and_body\" >10. A mismatch between your email subject line and body<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#11_Not_making_a_provision_for_customer_feedback\" >11. Not making a provision for customer feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#12_Not_being_mobile-friendly\" >12. Not being mobile-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#13_Failing_to_add_a_CTA_button\" >13. Failing to add a CTA button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#14_Including_poor-quality_images\" >14. Including poor-quality images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#15_Adding_too_many_stock_photos_and_graphics\" >15. Adding too many stock photos and graphics&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#16_Not_running_drip_campaigns\" >16. Not running drip campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#17_Not_checking_messages_for_errors\" >17. Not checking messages for errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#18_Not_tracking_your_campaigns\" >18. Not tracking your campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#Email_Marketing_Mistakes_Infographic\" >Email Marketing Mistakes Infographic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blog.nvecta.com\/blog\/email-marketing-mistakes\/#Share_this_Infographic_on_your_website\" >Share this Infographic on your website<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"18-worst-email-marketing-mistakes-to-avoid-in-year\"><span class=\"ez-toc-section\" id=\"18_Worst_Email_Marketing_Mistakes_to_Avoid_in_year\"><\/span><strong>18 Worst Email Marketing Mistakes to Avoid in <\/strong>[year]<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here is a list of the most common but highly impactful <em>email marketing mistakes<\/em>. Alongside each of them, we\u2019ve also discussed how you can avoid them. This guide will definitely help email marketers, both new and experienced.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-using-an-outdated-mailing-list\"><span class=\"ez-toc-section\" id=\"1_Using_an_outdated_mailing_list\"><\/span><strong>1. Using an outdated mailing list<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"474\" height=\"397\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/04\/Using-an-outdated-mailing-list.jpg\" alt=\"using an outdated mailing list\" class=\"wp-image-11061\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Using-an-outdated-mailing-list.jpg 474w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Using-an-outdated-mailing-list.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Using-an-outdated-mailing-list.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Using-an-outdated-mailing-list.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Using-an-outdated-mailing-list.jpg 358w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n\n\n<p>The quality of your mailing list matters a lot. Over time, all businesses tend to collect email subscribers that simply delete, throw into the trash, never open, or click your emails. <\/p>\n\n\n\n<p>A common email marketing mistake is not clearing off these. So, use an <a href=\"https:\/\/clearout.io\/\" target=\"_blank\" rel=\"noopener\">email validation<\/a> solution or<em>&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/emailvalidation.io\/\" target=\"_blank\">email batch&nbsp;verification service<\/a> to ensure that all non-working email ids are deleted from the system.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-not-sending-a-welcome-email\"><span class=\"ez-toc-section\" id=\"2_Not_sending_a_welcome_email\"><\/span><strong>2. Not sending a welcome email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"491\" height=\"368\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/04\/Not-sending-a-welcome-email.jpg\" alt=\"not sending a welcome email\" class=\"wp-image-11055\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Not-sending-a-welcome-email.jpg 491w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Not-sending-a-welcome-email.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Not-sending-a-welcome-email.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Not-sending-a-welcome-email.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Not-sending-a-welcome-email.jpg 80w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n<\/div>\n\n\n<p>Whenever a new lead or customer has subscribed to your email newsletters, you should immediately grab the opportunity to connect with him or her. <\/p>\n\n\n\n<p>If you\u2019re waiting to send him\/her your regular newsletter, it would be a big mistake. So, set up your <a href=\"https:\/\/www.nvecta.com\/blog\/marketing-automation-software\/\" target=\"_blank\" rel=\"noopener\">marketing automation software<\/a> to send a welcome email as soon as someone subscribes to your newsletter.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-sending-irregular-emails\"><span class=\"ez-toc-section\" id=\"3_Sending_irregular_emails\"><\/span><strong>3. Sending irregular emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-irregular-emails.jpg\" alt=\"sending irregular emails\" class=\"wp-image-11057\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-irregular-emails.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-irregular-emails.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-irregular-emails.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-irregular-emails.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-irregular-emails.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Another prevalent email marketing mistake that many marketers often commit is sending emails only when there\u2019s something to be shared. This can lead customers to forget your brand or unsubscribe as they don\u2019t receive any emails from you. So, make it a point to send a few emails with high-quality content each month.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-sending-too-many-emails\"><span class=\"ez-toc-section\" id=\"4_Sending_too_many_emails\"><\/span><strong>4. Sending too many emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-too-many-emails.jpg\" alt=\"sending too many emails\" class=\"wp-image-11058\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-too-many-emails.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-too-many-emails.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-too-many-emails.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-too-many-emails.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-too-many-emails.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>According to <a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noopener\">email marketing statistics<\/a>, a person receives about 121 emails per day. This is the reason why users eventually unsubscribe from <a href=\"https:\/\/www.nvecta.com\/blog\/how-to-create-an-email-newsletter\/\" target=\"_blank\" rel=\"noopener\">email newsletters<\/a> that are too frequent and aren\u2019t valuable to them. <\/p>\n\n\n\n<p>So, send only a few emails that your customers will be happy to receive. You can also have a system in place where customers can let you know their preferences and frequency with respect to emails from you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-sending-emails-just-for-the-sake-of-sending\"><span class=\"ez-toc-section\" id=\"5_Sending_emails_just_for_the_sake_of_sending\"><\/span><strong>5. Sending emails just for the sake of sending<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"441\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-just-for-the-sake-of-sending.jpg\" alt=\"sending emails just for the sake of sending\" class=\"wp-image-11056\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-just-for-the-sake-of-sending.jpg 473w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-just-for-the-sake-of-sending.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-just-for-the-sake-of-sending.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-just-for-the-sake-of-sending.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-just-for-the-sake-of-sending.jpg 322w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/figure>\n<\/div>\n\n\n<p>Brands and businesses also resort to sending emails just because they have to. And this can adversely affect their reputation as recipients won\u2019t be interested in opening or clicking through those. <\/p>\n\n\n\n<p>Come up with useful content for your audience by understanding their needs, doubts, etc. You can also creatively present one of your customer\u2019s positive experiences with your brand.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-sending-emails-at-an-improper-time\"><span class=\"ez-toc-section\" id=\"6_Sending_emails_at_an_improper_time\"><\/span><strong>6. Sending emails at an improper time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"416\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-at-an-improper-time.jpg\" alt=\"improper emails sending time\" class=\"wp-image-11060\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-at-an-improper-time.jpg 482w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-at-an-improper-time.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-at-an-improper-time.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-at-an-improper-time.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/04\/Sending-emails-at-an-improper-time.jpg 348w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/best-time-to-send-emails\/\" target=\"_blank\" rel=\"noopener\">Sending emails<\/a> when your audience wouldn\u2019t read it right away increases the risk of them not reading it at all. There is no hard and fast rule with regards to the right email sending times. <\/p>\n\n\n\n<p>So, leverage your analytics to find the most suitable time. That is, the time of the day when most of your emails get opened.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-not-segmenting-your-email-list\"><span class=\"ez-toc-section\" id=\"7_Not_segmenting_your_email_list\"><\/span><strong>7. Not segmenting your email list<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email marketing stats say that <a href=\"https:\/\/www.nvecta.com\/blog\/email-segmentation\/\" target=\"_blank\" rel=\"noopener\">segmented emails<\/a> receive 14.64% more opens, 59.9% more clicks, and 18X more ROI. However, only 11% of email campaigns are segmented. <\/p>\n\n\n\n<p>That is, only a small section of marketing emails sent are personalized to suit the preferences of the subscriber. So, make <a href=\"https:\/\/www.nvecta.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener\">customer segmentation<\/a> your highest priority.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-being-misleading\"><span class=\"ez-toc-section\" id=\"8_Being_misleading\"><\/span><strong>8. Being misleading<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>At times, brands can get misleading in the information they give to their email subscribers. For instance, you agreed to send a newsletter or <a href=\"https:\/\/www.nvecta.com\/blog\/promotional-email\/\" target=\"_blank\" rel=\"noopener\">promotional email<\/a> every week, but keep sending it every day. <\/p>\n\n\n\n<p>Or your subject line states that the <a href=\"https:\/\/www.nvecta.com\/blog\/dynamic-email-content\/\" target=\"_blank\" rel=\"noopener\">email content<\/a> has valuable info but opening it the subscriber sees only frustrating product promotions. <\/p>\n\n\n\n<p>Or you promised to give them a discount upon subscribing to your emails, but didn\u2019t. All these can negatively affect your brand reputation and make them unsubscribe you. So, be straightforward!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-writing-poor-subject-lines\"><span class=\"ez-toc-section\" id=\"9_Writing_poor_subject_lines\"><\/span><strong>9. Writing poor subject lines&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/email-subject-line-best-practices\/\" target=\"_blank\" rel=\"noopener\">Email subject lines<\/a> have a profound effect on the open rates. Penning poor subject lines can lead to lower open rates. So, write short, sweet, professional sounding, to the point, and personalized subject lines. Also, avoid all caps.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-a-mismatch-between-your-email-subject-line-and-body\"><span class=\"ez-toc-section\" id=\"10_A_mismatch_between_your_email_subject_line_and_body\"><\/span><strong>10. A mismatch between your email subject line and body<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Often marketers make it a point to come up with captivating subject lines. However, if the email body is irrelevant to the subject line, you\u2019d be disappointing your subscribers, leading to their <a href=\"https:\/\/www.notifyvisitors.com\/announcements\/unsubscription-email-template\/\" target=\"_blank\" rel=\"noopener\">unsubscription<\/a>. So, ensure that the subject line matches your email content.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-not-making-a-provision-for-customer-feedback\"><span class=\"ez-toc-section\" id=\"11_Not_making_a_provision_for_customer_feedback\"><\/span><strong>11. Not making a provision for customer feedback<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another common blunder that many marketers make is including a \u201cdo not reply\u201d message to their emails. This only would frustrate your customer who wouldn\u2019t find a way to inquire more about the message you\u2019ve delivered to them. So, allow users to communicate back to you through emails.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-not-being-mobile-friendly\"><span class=\"ez-toc-section\" id=\"12_Not_being_mobile-friendly\"><\/span><strong>12. Not being mobile-friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Today, many people use their smartphones and other mobile devices for checking their emails. If your email isn\u2019t optimized for mobiles, then you\u2019re losing potential opportunities and risking high unsubscription rates. So, make your emails mobile-friendly by all means.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-failing-to-add-a-cta-button\"><span class=\"ez-toc-section\" id=\"13_Failing_to_add_a_CTA_button\"><\/span><strong>13. Failing to add a CTA button<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.nvecta.com\/blog\/optimize-call-to-action\/\" target=\"_blank\" rel=\"noopener\">Call to Action<\/a> (CTA) buttons motivate people to take action in your favor. Not including may confuse the reader regarding the action you expect them to take. So, don\u2019t forget to add a suitable CTA like \u201cread more\u201d, \u201cbuy now\u201d, \u201ctake me to the product page\u201d, \u201cavail the discount\u201d, \u201cdownload the e-book\u201d, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-including-poor-quality-images\"><span class=\"ez-toc-section\" id=\"14_Including_poor-quality_images\"><\/span><strong>14. Including poor-quality images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Images can attract your audience\u2019s attention and spice up your message. However, don\u2019t add images for the sake of adding them. Avoid using images that are too big, low-resolution, poorly formatted, irrelevant, and unappealing images.&nbsp;You can use online image editors like <a href=\"https:\/\/www.befunky.com\/features\/photo-editor\/\" target=\"_blank\" rel=\"noopener\">BeFunky<\/a>, Canva, and Pixlr to create high quality and relevant images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-adding-too-many-stock-photos-and-graphics\"><span class=\"ez-toc-section\" id=\"15_Adding_too_many_stock_photos_and_graphics\"><\/span><strong>15. Adding too many stock photos and graphics&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While using images and graphics to spice up your main message is good, using too much irrelevant media content can have a negative effect. For, it alienates readers. Users may delete such messages or even consider them spam.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-not-running-drip-campaigns\"><span class=\"ez-toc-section\" id=\"16_Not_running_drip_campaigns\"><\/span><strong>16. Not running drip campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can use <a href=\"https:\/\/www.nvecta.com\/blog\/email-autoresponder-series\/\" target=\"_blank\" rel=\"noopener\">email autoresponders<\/a><strong> <\/strong>for many other marketing purposes than just sending welcome messages. Not setting up email drip campaigns in response to the different actions that your subscribers take will only make you miss out on numerous opportunities.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-not-checking-messages-for-errors\"><span class=\"ez-toc-section\" id=\"17_Not_checking_messages_for_errors\"><\/span><strong>17. Not checking messages for errors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another worst email marketing mistake that marketers at times tend to commit is, not checking their email messages for errors before sending them. <\/p>\n\n\n\n<p>Take the time to proofread your message to <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener\">fix spelling mistakes<\/a>, grammatical errors, etc., and refine it further. This can help maintain your brand reputation and increase conversion rates.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-not-tracking-your-campaigns\"><span class=\"ez-toc-section\" id=\"18_Not_tracking_your_campaigns\"><\/span><strong>18. Not tracking your campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You shouldn\u2019t neglect the response rate to each of your email marketing campaigns. For, it will help you know how well your marketing strategies are faring. So, keep tracking the performance of each campaign to facilitate continual improvement in your email marketing strategies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-marketing-mistakes-infographic\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Mistakes_Infographic\"><\/span>Email Marketing Mistakes Infographic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"6908\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/06\/email-marketing-mistakes-infographic.jpg\" alt=\"email-marketing-mistakes-infographic\" class=\"wp-image-12331\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/email-marketing-mistakes-infographic.jpg 800w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/email-marketing-mistakes-infographic.jpg 768w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/email-marketing-mistakes-infographic.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/email-marketing-mistakes-infographic.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/06\/email-marketing-mistakes-infographic.jpg 740w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h3><span class=\"ez-toc-section\" id=\"Share_this_Infographic_on_your_website\"><\/span>Share this Infographic on your website<span class=\"ez-toc-section-end\"><\/span><\/h3><textarea onclick='this.focus();this.select()' style='width:100%;height:75px'><p><br \/><br \/><img src='https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/06\/email-marketing-mistakes-infographic.jpg' alt='email marketing mistakes' width='800px' \/><br\/><br\/><strong>Infographic by NotifyVisitors:<strong> <a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-mistakes\/\" target=\"_blank\" rel=\"noopener\">Email Marketing Mistakes<\/a><\/p><\/textarea>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"wrapping-up\"><strong>Wrapping up<\/strong><\/h4>\n\n\n\n<p>Sending your marketing emails to hundreds or thousands of subscribers can be embarrassing. Additionally, these can also cause irreparable damage to your brand\u2019s reputation. <\/p>\n\n\n\n<p>However, it\u2019s not always easy to identify the mistakes that you\u2019ve committed all this while. That\u2019s why we\u2019ve come up with this list of email marketing mistakes.<\/p>\n\n\n\n<p>Now that you\u2019ve got to know the worst but most common email marketing mistakes that brands and their marketers tend to make, do avoid them in your future campaigns. <\/p>\n\n\n\n<p>This will help you come up with the best email marketing campaigns, which in turn will boost your reputation, brand affinity, conversions, sales, and revenue. <\/p>\n\n\n\n<p>NotifyVisitors &#8216;s email marketing software is easy to use and offers a number of features to help you get started. Consider <a href=\"https:\/\/www.notifyvisitors.com\/products\/schedule-demo\" target=\"_blank\" rel=\"noopener\">scheduling a free demo <\/a>to know more about our software.<\/p>\n\n\n\n<p><strong>Read more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/email-marketing-vs-sms-marketing\/\" target=\"_blank\" rel=\"noopener\">Email Marketing Vs SMS Marketing \u2013 Where To Invest?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-apps-for-shopify\/\" data-type=\"URL\" data-id=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-apps-for-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">17 Best Email Marketing Apps for Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-software\/\" data-type=\"URL\" data-id=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">20 Best Email Marketing Software and Tools<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-software\/\" data-type=\"URL\" data-id=\"https:\/\/www.nvecta.com\/blog\/best-email-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Marketing Statistics and Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/email-list-management\/\" target=\"_blank\" rel=\"noopener\">13 Email List Management Best Practices &amp; Tools<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"embeded_cta\"> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The number of emails sent and received per day this year is 333.2 billion. This number is expected to rise to 376.4 billion by 2025. Further, for every $1 spent, email marketing brings in an ROI of $46. According to Statista 43% of people, access emails through mobile devices. All these make email one of [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":17802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[495],"tags":[],"class_list":["post-10982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/10982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=10982"}],"version-history":[{"count":21,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/10982\/revisions"}],"predecessor-version":[{"id":27330,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/10982\/revisions\/27330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/17802"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=10982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=10982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=10982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}