{"id":10686,"date":"2022-02-11T11:32:05","date_gmt":"2022-02-11T11:32:05","guid":{"rendered":"https:\/\/www.nvecta.com\/blog\/?p=10686"},"modified":"2023-04-01T05:23:45","modified_gmt":"2023-04-01T05:23:45","slug":"ecommerce-ab-testing","status":"publish","type":"post","link":"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/","title":{"rendered":"19+ Ecommerce AB Testing Elements To Be Optimized in 2023"},"content":{"rendered":"\n<p>Achieving <strong>conversion rate optimization (CRO)<\/strong> isn\u2019t as easy as said. One of the sure-fire techniques to improve CRO is by A\/B testing different aspects on your website. However, testing every random element of your website can waste your time and resources. That is, it won\u2019t contribute to revenue generation. So, e-commerce site owners should know what to test.<\/p>\n\n\n\n<p>This blog lists 19+ <strong>eCommerce AB testing<\/strong> elements to be optimized this year. But, the first things first.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#What_is_eCommerce_AB_Testing\" >What is eCommerce AB Testing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#19_Ecommerce_AB_Testing_Elements_You_Need_to_Optimize\" >19+ Ecommerce AB Testing Elements You Need to Optimize&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#1_Typography_Of_Headings\" >1. Typography Of Headings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#2_Size_Of_Headings\" >2. Size Of Headings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#3_Style_and_typefaces\" >3. Style and typefaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#4_Text_color\" >4. Text color<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#5_Calls_to_action\" >5. Calls to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#6_Visual_ElementsMedia\" >6. Visual Elements\/Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#7_Alignment_Of_Media\" >7. Alignment Of Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#8_Copy_Of_Headings\" >8. Copy Of Headings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#9_Heading_Wordings\" >9.&nbsp; Heading Wordings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#10_Body-copy\" >10. Body-copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#11_Placement_and_structure\" >11. Placement and structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#12_Testing_Different_Tones\" >12. Testing Different Tones&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#13_Website_layout\" >13. Website layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#14_Navigation_Vs_no_navigation\" >14.&nbsp; Navigation Vs no navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#15_Manual_search_Vs_drop-down_search\" >15. Manual search Vs drop-down search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#_16_Navigation_links\" >&nbsp;16.&nbsp; Navigation links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#17_Product_page\" >17. Product page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#18_Product_image_display\" >18.&nbsp; Product image display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#_19_Product_page_view\" >&nbsp;19.&nbsp; Product page view<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#20_Tags_on_preview_pages\" >20. Tags on preview pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blog.nvecta.com\/blog\/ecommerce-ab-testing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"what-is-ecommerce-ab-testing\"><span class=\"ez-toc-section\" id=\"What_is_eCommerce_AB_Testing\"><\/span>What is eCommerce AB Testing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your <a href=\"https:\/\/www.shopify.in\/\" target=\"_blank\" rel=\"noopener\">ecommerce store<\/a> might be running in a reasonably successful manner and generating decent revenue. However, if you are still dubious about your <a href=\"https:\/\/www.notifyvisitors.com\/pb\/blog\/conversion-funnel\" target=\"_blank\" rel=\"noopener\">conversion funnel<\/a>, give A\/B testing a try!&nbsp;<\/p>\n\n\n\n<p>Even if you have some idea about where you are messing up, you still can\u2019t decide where to begin A\/B testing. That\u2019s why we\u2019ve come up with some elements testing which would be profitable for you. And do remember to keep testing consistently to get the desired conversion optimization outcomes for your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"19-ecommerce-ab-testing-elements-you-need-to-optimize\"><span class=\"ez-toc-section\" id=\"19_Ecommerce_AB_Testing_Elements_You_Need_to_Optimize\"><\/span>19+ Ecommerce AB Testing Elements You Need to Optimize&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-typography-of-headings\"><span class=\"ez-toc-section\" id=\"1_Typography_Of_Headings\"><\/span>1. Typography Of Headings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"467\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/02\/Typography.jpg\" alt=\"Typography\" class=\"wp-image-10700\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Typography.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Typography.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Typography.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Typography.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Typography.jpg 321w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>The typography on the headings, sales copy, product descriptions, and more on your e-commerce store has been proven to have a major impact on conversions. The aspects<em> <\/em>of typography that you need to test are the font sizes, their styling, typefaces, and color.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-size-of-headings\"><span class=\"ez-toc-section\" id=\"2_Size_Of_Headings\"><\/span>2. Size Of Headings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your headings need to have big-sized letters. So, test different huge font sizes to decide which best suits your audience\u2019s preferences. Larger fonts are legible and tend to work better, but not always.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-style-and-typefaces\"><span class=\"ez-toc-section\" id=\"3_Style_and_typefaces\"><\/span>3. Style and typefaces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to styling, experiment with text formatting, complementary fonts, etc. Also, test sans<strong>&#8211;<\/strong>serif fonts against serif<strong> <\/strong>to find which best attracts the users\u2019 attention. Not all of them of course, only one or two typefaces from the entire lot.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-text-color\"><span class=\"ez-toc-section\" id=\"4_Text_color\"><\/span>4. Text color<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"345\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/02\/Text-color.jpg\" alt=\"Text-color\" class=\"wp-image-10702\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Text-color.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Text-color.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Text-color.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Text-color.jpg 435w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Text-color.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Oftentimes, websites use black text on a white background when it comes to their long-form copy. And when it comes to <strong>Calls to Action (CTA)<\/strong>, they use some color that stands out. Test to find those color combinations that are appealing to your users.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-calls-to-action\"><span class=\"ez-toc-section\" id=\"5_Calls_to_action\"><\/span>5. Calls to action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"467\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/02\/Position.jpg\" alt=\"Position\" class=\"wp-image-10699\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Position.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Position.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Position.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Position.jpg 270w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Position.jpg 321w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>CTAs are other vital aspects of a website. These have an ultimate effect on the conversions. Here are the ingredients you need to test with regards to CTA.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Position Of Your CTA<\/strong>: Positioning your CTA at the ideal place can <a href=\"https:\/\/www.nvecta.com\/blog\/increase-click-through-rates-for-ctas\" target=\"_blank\" rel=\"noopener\">increase click through rate<\/a>. So, test different CTA placements such as above the fold, below the fold, in relationship to the copy, and the right\/left\/middle of the page.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTA\u2019s Color<\/strong>: We\u2019ve touched on this in the earlier section. So, here\u2019s more info on why you should A\/B test your CTA\u2019s color. HubSpot found that a red CTA button increased conversions by 21 over that of a green one. But Content Verve post mentioned that a green <strong>\u201cadd to cart\u201d<\/strong> button brought in 35.81 percent more sales for an e-store than a blue one. So, test to find what color would best suit your store.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text Of The CTA<\/strong>: The copy on your CTA matters as much as its color. So, try out different action verbs, lengths, power words, and pronouns. Who knows a minor alteration such as replacing <strong>\u201cBuy now\u201d<\/strong> with <strong>\u201cCheck out now!\u201d<\/strong> can bring a million-dollar revenue. So, make sure to tap into those potential returns.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shape Of Your CTA Button<\/strong>:&nbsp;The shape of your CTA button can also affect conversions. So, A\/B test to find whether a rectangle, rounded rectangle, rounded corner rectangle, or a mixed shape button would work for your audience.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-visual-elements-media\"><span class=\"ez-toc-section\" id=\"6_Visual_ElementsMedia\"><\/span>6. Visual Elements\/Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The visual elements on your e-commerce site are as important as the copy. Nowadays, people are more interested in visual elements and media than text. Here are the things that you need to test with regards to media.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image Size<\/strong>: The appeal to the big or small size of an image on your e-store can rely on different factors like relevance, placement, and type (more on this will be discussed in the next section). So, keep these aspects in mind before A\/B testing image sizes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Types Of Images<\/strong>: You may choose between images of people or images of objects and between images and videos.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Images of people or objects<\/strong>: <strong>&nbsp;<\/strong>When you go for the former, ensure that you use a single subject image and not a crowd shot. Also, make it a point that the person\u2019s image matches your target audience. This will give a genuine representation. And when it comes to images of objects, make sure that they\u2019re as per the service you offer. It should reinforce the message in a visually relevant way.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Images or videos<\/strong>:&nbsp;If your <strong>e-commerce business<\/strong> offers complex products\/services, you\u2019d need to educate your visitors, so that they convert. A super-short video along with a persuasive message can do the job. You can A\/B test the type of media type that helps shoppers make an informed decision and increases conversions.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-alignment-of-media\"><span class=\"ez-toc-section\" id=\"7_Alignment_Of_Media\"><\/span>7. Alignment Of Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/02\/Alignment.jpg\" alt=\"Alignment\" class=\"wp-image-10698\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Alignment.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Alignment.jpg 150w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Alignment.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Alignment.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Alignment.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>&nbsp;One of the biggest <a href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-marketing-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener\">eCommerce marketing mistakes<\/a> is, not giving much importance to the alignment of media on your e-store. The alignment of media would greatly depend on the text placement. Make sure that they\u2019re complementary. You may even alternate between right and left alignment for the images. Sometimes, a central alignment may work well. So, test what works best for your store.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-copy-of-headings\"><span class=\"ez-toc-section\" id=\"8_Copy_Of_Headings\"><\/span>8. Copy Of Headings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The written text on your e-commerce sites\u2019 headings, sales copy, product descriptions, etc. can have a greater impact on <a href=\"https:\/\/www.nvecta.com\/blog\/heatmap-website-conversion\/\" target=\"_blank\" rel=\"noopener\">website conversions<\/a>. For, it is the message that is conveyed through these that motivates people to take\/not take a favorable action.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-heading-wordings\"><span class=\"ez-toc-section\" id=\"9_Heading_Wordings\"><\/span>9.&nbsp; Heading Wordings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;One of the crucial <span style=\"text-decoration: underline;\">ecommerce AB testing<\/span> elements that you shouldn\u2019t miss out on is the heading\u2019s wordings. It can help you identify the most effective phrase in heightening your conversion rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-body-copy\"><span class=\"ez-toc-section\" id=\"10_Body-copy\"><\/span>10. Body-copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Test long-form copy against short-form. While short-form looks attractive to gain the attention of the buyer, some audiences may prefer the long, detailed, and explanatory one.<strong> <\/strong>For instance, a<strong> <\/strong>Scandinavian gym chain increased its conversions by 11 percent with a shorter copy. But Crazy Egg generated 7.6 percent more and better-quality leads with a long-form copy. So, A\/B tests to find your audience\u2019s preference.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-placement-and-structure\"><span class=\"ez-toc-section\" id=\"11_Placement_and_structure\"><\/span>11. Placement and structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Try different strategic placements of <strong>User Generated Content (UGC)<\/strong> amidst your body copy. Go for the version that significantly increases the page\u2019s conversions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-testing-different-tones\"><span class=\"ez-toc-section\" id=\"12_Testing_Different_Tones\"><\/span>12. Testing Different Tones&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Each style of tone viz., humorous, technical, non-technical, authoritative, straightforward, or casual has its own merits and demerits. The key is to find the right fit for your audience. So, A\/B tests different tones of content to identify which brings the best results.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-website-layout\"><span class=\"ez-toc-section\" id=\"13_Website_layout\"><\/span>13. Website layout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your website\u2019s layout is another vital ecommerce AB testing element. There are three elements you should test in this regard. These include the navigation, the search feature, and the navigation links.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-navigation-vs-no-navigation\"><span class=\"ez-toc-section\" id=\"14_Navigation_Vs_no_navigation\"><\/span>14.&nbsp; Navigation Vs no navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>&nbsp;<\/strong>Oftentimes, websites remove the navigation menu from their landing page to eliminate distractions for the visitor as they move through the <a href=\"https:\/\/www.nvecta.com\/blog\/marketing-funnel-stages\/\" target=\"_blank\" rel=\"noopener\">marketing funnel stages<\/a>. However, this doesn\u2019t work in all cases. Some sites have found their conversions to go down following the removal of the navigation menu. This is because visitors feel trapped. So, A\/B tests to find whether your shoppers prefer your site with or without it.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-manual-search-vs-drop-down-search\"><span class=\"ez-toc-section\" id=\"15_Manual_search_Vs_drop-down_search\"><\/span>15. Manual search Vs drop-down search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Searching through your site should be made as quick and easy as possible. A minimalistic design with a single search bar for carrying out manual searches may look inviting. However, providing shoppers with a down menu with clear choices would help shoppers make quick decisions. A\/B test to find out which of these two features your audience prefers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-navigation-links\"><span class=\"ez-toc-section\" id=\"_16_Navigation_links\"><\/span>&nbsp;16.&nbsp; Navigation links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The way you present your navigation can influence how many visitors get to your sales pages (contact form, pricing pages, etc.). So, test the number of links on a page, its positioning, color, etc. to find the optimum of those.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-product-page\"><span class=\"ez-toc-section\" id=\"17_Product_page\"><\/span>17. Product page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your product pages\u2019 design and display have a big impact on the conversions. Anything done wrongly can cost you money- making it one of the most significant <em>ecommerce AB testing<\/em> elements to be optimized.<strong> <\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-product-image-display\"><span class=\"ez-toc-section\" id=\"18_Product_image_display\"><\/span>18.&nbsp; Product image display<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"365\" src=\"https:\/\/www.nvecta.com\/blog\/wp-content\/uploads\/2022\/02\/Product-image-display.jpg\" alt=\"Product-image-display\" class=\"wp-image-10701\" srcset=\"https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Product-image-display.jpg 500w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Product-image-display.jpg 300w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Product-image-display.jpg 370w, https:\/\/cdn3.notifyvisitors.com\/blog\/wp-content\/uploads\/2022\/02\/Product-image-display.jpg 270w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p>Experiment with different ways of displaying your product images. You can A\/B test a product image that shows an isolated image of the item against a solid background against one that shows a lifestyle (someone while using that product).<strong> <\/strong>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-product-page-view\"><span class=\"ez-toc-section\" id=\"_19_Product_page_view\"><\/span>&nbsp;19.&nbsp; Product page view<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can choose two different views to present your product view to shoppers. One is the list view and the other is the grid view. The former view displays the product pictures on the left side and the respective product info on the right side.<strong> <\/strong>The grid view presents thumbnails of product images with a little info about each product right below it.<strong> <\/strong>A\/B test to find which of the two is preferred by your audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"20-tags-on-preview-pages\"><span class=\"ez-toc-section\" id=\"20_Tags_on_preview_pages\"><\/span>20. Tags on preview pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E-commerce stores can make more sales by tagging their items on sale with tags such as <strong>\u201cnew arrival\u201d<\/strong>, <strong>\u201cgreat value\u201d<\/strong>, <strong>\u201cup to 50% off\u201d<\/strong>, etc. A\/B tests different tags to find the winners so that you can optimize your future marketing efforts accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While optimizing each element can help maximize your conversions, A\/B testing between variations that won\u2019t make significant differences would be just a waste of resources.&nbsp;<\/p>\n\n\n\n<p>So, instead of implementing all ecommerce <a href=\"https:\/\/www.nvecta.com\/blog\/what-is-ab-testing-and-how-it-works\/\" target=\"_blank\" rel=\"noopener\">AB testing<\/a> elements discussed in this blog, figure out those that are the most crucial in bringing about a favorable change. Also, do remember to keep testing consistently to get the desired conversion optimization results. And that will be profitable for your e-commerce business!<\/p>\n\n\n\n<p><strong>Read more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-automation\/\" target=\"_blank\" rel=\"noopener\">6 Ecommerce Automation Strategies For Better Business Growth<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/ecommerce-workflow\/\" target=\"_blank\" rel=\"noopener\">7 Best Ecommerce Workflow Automation Ideas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/best-ab-testing-software\/\" target=\"_blank\" rel=\"noopener\">20 Best AB Testing Software &amp; Tools for Better Conversion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.nvecta.com\/blog\/increase-ecommerce-sales\/\" target=\"_blank\" rel=\"noopener\">11+ Well-Proven Ways to Boost Your Ecommerce Sales<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Achieving conversion rate optimization (CRO) isn\u2019t as easy as said. One of the sure-fire techniques to improve CRO is by A\/B testing different aspects on your website. However, testing every random element of your website can waste your time and resources. That is, it won\u2019t contribute to revenue generation. So, e-commerce site owners should know [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":10688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-10686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ab-testing"],"_links":{"self":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/10686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/comments?post=10686"}],"version-history":[{"count":11,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/10686\/revisions"}],"predecessor-version":[{"id":20253,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/posts\/10686\/revisions\/20253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media\/10688"}],"wp:attachment":[{"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/media?parent=10686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/categories?post=10686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.nvecta.com\/blog\/wp-json\/wp\/v2\/tags?post=10686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}